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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Suburban hotel with fitness centre and sauna

Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Daily to-go breakfast for a fee
Fitness facility
Exterior
Premium bedding, pillow-top beds, desk, blackout curtains

Reviews

7.6 out of 10
Good

Popular amenities

  • Pool
  • 24/7 front desk
  • Breakfast available
  • Gym
  • Housekeeping
The current price is NZ$153
includes taxes & fees
13 Oct - 14 Oct

Explore the area

View map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Place, Allandale Recreation Centre
    ‪13 min walk‬
  • Place, Barrie Centennial Park
    ‪3 min drive‬
  • Place, Splashon Water Park Barrie
    ‪4 min drive‬

Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(36 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

8.0 out of 10
Very good
(7 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Combined shower/bathtub, free toiletries, hair dryer, towels

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(11 reviews)

Highlights

Balcony
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Standard Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Executive Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Combined shower/bathtub, free toiletries, hair dryer, towels

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Blackout curtains
  • Sleeps 2
  • 1 Queen Bed

About the area

Barrie

At Allure Hotel & Conference Centre, Ascend Hotel Collection you'll be within a 15-minute walk of Allandale Recreation Centre and 2 km (1.3 mi) from Barrie Centennial Park. Highlights at this hotel include an indoor swimming pool, free self-parking and a sauna. .This business-friendly hotel offers free WiFi in public areas, a fitness centre and a business centre. Additionally, you'll find a conference centre, a 24-hour business centre and a snack bar/deli. To-go breakfast is available daily between 6:00 AM and 11:00 AM. There's also the convenience of free RV/bus/truck parking. .In proximity to this Barrie hotel you'll find Lake Simcoe.

What's nearby

  • Allandale Recreation Centre - 13 min walk - 1.1 km
  • Barrie Centennial Park - 3 min drive - 2.2 km
  • Splashon Water Park Barrie - 4 min drive - 2.5 km
  • Georgian College - 6 min drive - 8.7 km
  • Royal Victoria Hospital - 7 min drive - 9.8 km

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto, ON (YYZ-Pearson Intl.) - 52 min drive

Restaurants

  • ‪Circle K - ‬14 min walk
  • ‪ONroute Barrie - ‬19 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Tim Hortons - ‬14 min walk
  • ‪Mandarin Buffet - ‬3 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Suburban hotel with fitness centre and sauna
Allure Hotel & Conference Centre, Ascend Hotel Collection offers its guests an indoor pool, a sauna, and a fitness centre. There's a snack bar/deli on site. A 24-hour business centre and meeting rooms are available.

A computer station is on site and WiFi is free in public spaces. Event space at this hotel measures 9000 square feet (836 square metres) and includes a conference centre. Barbecue grills, a vending machine, and multilingual staff are also featured at the business-friendly Allure Hotel & Conference Centre, Ascend Hotel Collection. Free self parking is available.

This Barrie hotel is smoke free.

  • 161 guestrooms or units
  • 5 levels
  • 2 buildings
  • Conference rooms
  • 9000 sq ft of conference space
  • 836 sq. m of conference space
  • Built in 1969
  • Deli
  • Business centre (24 hours)
  • Conference centre
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Wedding services available
  • Garden
  • BBQ grill(s)
  • Outdoor picnic space
  • Gift shop
  • ATM
  • Bellhop
  • Lift
  • No smoking on site
Allure Hotel & Conference Centre, Ascend Hotel Collection offers 161 air-conditioned accommodations with coffee/tea makers and a hairdryer. Pillowtop beds feature premium bedding. 42-inch flat-screen televisions come with premium cable channels and pay-per-view films. Bathrooms include a combined bath/shower unit and complimentary toiletries.

This Barrie hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Business-friendly amenities include desks and desk chairs, as well as telephones; free local calls are provided (restrictions may apply). Additionally, rooms include an iron/ironing board and blackout curtains. Housekeeping is provided on a daily basis.

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Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Minimum check-in age - 19

Check-out

Check-out before 11:00 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: CAD 25.00 per accommodation, per day
  • Only dogs and cats are allowed
  • Maximum 2 (weight limit: 55 lb per pet)
  • Pets cannot be left unattended
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! Children 17 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are available for CAD 10.0 per day.
  • Free cots (infant beds)!

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Deposit: CAD 200 per accommodation, per stay

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector and a first aid kit
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Carte Blanche and Eurocard. Cash is not accepted. 
    For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector and a first aid kit in all accommodation. Cashless payment methods are available for all transactions.

We should mention

  • Pool access available from 11:00 AM to 10:00 PM
  • Children aged 17 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Frequently asked questions

What is the cancellation policy at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Allure Hotel & Conference Centre, Ascend Hotel Collection offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Allure Hotel & Conference Centre, Ascend Hotel Collection?

As of 26 Sept 2025, prices found for a 1-night stay for 2 adults at Allure Hotel & Conference Centre, Ascend Hotel Collection on 13 Oct 2025 start from NZ$152.85, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yep, Allure Hotel & Conference Centre, Ascend Hotel Collection has a free self car park and free RV/bus/truck parking.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection have a pool?

Allure Hotel & Conference Centre, Ascend Hotel Collection has an indoor pool. The pool is open 11:00 AM to 10:00 PM.

Is Allure Hotel & Conference Centre, Ascend Hotel Collection family-friendly?

You bet! With amenities such as laundry facilities and a BBQ, as well as free infant beds in the guestrooms, it's no surprise that Allure Hotel & Conference Centre, Ascend Hotel Collection is a hit with families.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection serve breakfast?

Sure does, to-go breakfast is on offer daily from 6:00 AM to 11:00 AM.

Is there a free airport shuttle available at Allure Hotel & Conference Centre, Ascend Hotel Collection?

No, Allure Hotel & Conference Centre, Ascend Hotel Collection does not offer an airport shuttle service.

What time are check-in & check-out at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Reviews

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

7.6

Good

7.6/10

Cleanliness

8.2/10

Staff & service

7.0/10

Amenities

7.0/10

Property conditions & facilities

7.4/10

Eco-friendliness
Rating 10 - Excellent. 349 out of 1004 reviews
Rating 8 - Good. 297 out of 1004 reviews
Rating 6 - Okay. 169 out of 1004 reviews
Rating 4 - Poor. 96 out of 1004 reviews
Rating 2 - Terrible. 93 out of 1004 reviews

Reviews

10/10 Excellent

Nathan

Liked: Cleanliness, amenities, property conditions & facilities
The bed was one of the most comfortable I’ve ever slept in! I would go back just to sleep in that bed!
Stayed 1 night in May 2025

2/10 Terrible

Karen

Travelled with group
Disliked: Cleanliness, amenities
The bathroom tub in room 224 needs an upgrade. It had mold and stains on the bottom of the tub. Wallpaper was coming off in big sections. The outside west side of the building had big panels coming off. Will not stay here again.
Stayed 1 night in May 2025

10/10 Excellent

Paula

Liked: Cleanliness, staff & service, property conditions & facilities
Great service
Stayed 1 night in May 2025

6/10 Okay

Jacques

Business traveller
Liked: Staff & service
Disliked: Property conditions & facilities
Toilet ran all night off and on. Shower went from luke warm to boiling hot off and on. Otherwise, staff was great. That older wing seems beat down a bit
Stayed 1 night in May 2025

10/10 Excellent

Yury

Stayed 2 nights in May 2025

8/10 Good

Ramandeep

Stayed 1 night in May 2025

10/10 Excellent

Stephanie

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Mike

Stayed 1 night in Apr 2025

8/10 Good

Trisha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay for our one night

Check in was easy. It was a one night stay for concert tickets we had. Location was good. Room was spacious.
Stayed 1 night in Mar 2025

2/10 Terrible

Daniela

Travelled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
It was a hockey tournament booking and the security kept chasing kids around telling them to go to bed by 10. As a hockey tournament booking, kids staying out of their rooms late should be expected. The carpet is really dirty and there’s a musty smell in some areas of the hotel. Also it takes a long time to go from one area of the hotel to the other if not everybody is in the same area. It makes it difficult and hard to navigate. Also it was extremely expensive. Priced like a luxury hotel but definitely not luxury.
Stayed 2 nights in Feb 2025

6/10 Okay

Julia

Travelled with group
Liked: Cleanliness, staff & service
Convenient to convention on same floor as rooms
Stayed 1 night in Feb 2025

10/10 Excellent

Carly

Stayed 1 night in Jan 2025

4/10 Poor

Sarah

Travelled with family and small children
Disliked: Staff & service
Hot tub was cold
Stayed 1 night in Jan 2025

8/10 Good

Laura

Liked: Cleanliness, staff & service, property conditions & facilities
really liked the location!
Stayed 1 night in Feb 2025

10/10 Excellent

Mathieu

Liked: Cleanliness, staff & service, property conditions & facilities
All around good hotel for the money!
Stayed 1 night in Jan 2025

8/10 Good

Lynn

Stayed 1 night in Jan 2025

8/10 Good

CALVIN

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were great. Room was excelent, and had good coffee.
Stayed 1 night in Jan 2025

10/10 Excellent

Amber

Stayed 1 night in Jan 2025

8/10 Good

Danielle

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

4/10 Poor

Verified traveller

Travelled with family

Pool out of order

Hotel was clean but dated. The pool was not available and by reading the other reviews I am not sure the last time guests were able to use it. Stop advertising it as an amenity.
Stayed 1 night in Jan 2025

8/10 Good

Stephen

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed for the hot tub but it wasn’t working
Stayed 1 night in Jan 2025

2/10 Terrible

Amanda

Travelled with family and small children, Travelled with group
Disliked: Staff & service, amenities, property conditions & facilities
We stayed hear with our cheer team. The pool was "broken down" and we were not notified at check in. When we went to go to the pool, we were told it was down. No compensation for the inconvenience. Then we had our team in the hall making crafts etc. And were told by security that needed to move and no other space would be available for them to hang out in at 7pm. My son who is 5 was told he could play mini sticks in the hall with his foan puck as it could damage their walls. It is not a family hotel and charge too much per night for no pool or space for groups. On top of all this the staff were rude and yelled at all of the children who are 7 and under. Will never stay there again.
Stayed 1 night in Jan 2025

2/10 Terrible

Sue

Travelled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Needs a lot of work. The pool was closed and so was the restaurant. The building is run down and needs a lot of work.
Stayed 1 night in Jan 2025

6/10 Okay

Jess

Disliked: Cleanliness, property conditions & facilities, room comfort

Update

Bed was terrible. Furniture was falling apart. Stains on floor. Everything was dated.
Stayed 2 nights in Jan 2025

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025