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Floren Hotel

Photo gallery for Floren Hotel

Free daily buffet breakfast
Interior entrance
Deluxe Terrace
Front of property
Deluxe Terrace | Terrace/patio
Luxury
5.0 star property
9.4

Exceptional

Elegance near historic landmarks

Revitalised in 2024, this luxury hotel near the Historic Centre offers a serene escape with elegant architecture and proximity to iconic landmarks. Delight in premium amenities like a free breakfast buffet, 24-hour room service, and memory foam beds for ultimate comfort.

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Parking available
  • Business services
The current price is NZ$960
includes taxes & fees
1 June - 2 June

Explore the area

View map
17 Via Panzani, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪3 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪5 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

View all photos for Classic Room

Classic Room

Classic Room

9.8 out of 10
Exceptional
(27 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Business Room

Business Room

Business Room

  • 17 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

Premium bedding, down duvets, pillow-top beds, minibar

Deluxe Room

9.0 out of 10
Wonderful
(4 reviews)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

Junior Suite

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area

Deluxe Suite

  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

A modern hotel room with a grey sofa, a small round table with a vase of flowers, a grey armchair, and a large window with curtains.

Suite

  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

Deluxe Terrace

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

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About the area

Florence

A luxury stay in the heart of Florence awaits you at Floren Hotel. Within steps you'll find Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore within a 10-minute stroll. Highlights at this hotel include free buffet breakfast, a restaurant and a bar/lounge. .This smoke-free hotel offers free WiFi in public areas, concierge services and a 24-hour front desk. Additionally, you'll find a free manager's reception, a coffee shop/cafe and a snack bar/deli. Each morning free breakfast is served. There's also the convenience of valet parking. .Attractions within a 10-minute walk of this 5-property class Historic Centre of Florence hotel include Ponte Vecchio and Piazza del Duomo.

What's nearby

  • Via de' Tornabuoni - 1 min walk - 0.1 km
  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Piazza del Duomo - 6 min walk - 0.6 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Peretola Airport (FLR) - 25 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk
  • ‪Cantinetta Antinori - ‬2 min walk

About this property

Floren Hotel

Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily, and guests can also enjoy a free nightly manager's reception. A computer station is on site and WiFi is free in public spaces.

Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Floren Hotel. Parking is available for a fee. A complete renovation of Floren Hotel was completed in June 2024.

This 5-star Florence hotel is smoke free.

  • 33 guestrooms or units
  • 7 levels
  • Built in 1200
  • Buffet breakfast (free)
  • Manager's reception (free)
  • Deli
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Computer for guest use
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • 1 conference room
  • Dining venue
Floren Hotel offers 33 air-conditioned accommodations with minibars and laptop-compatible safes. Pillowtop beds feature down duvets and premium bedding. A pillow menu is available. 43-inch Smart televisions come with satellite channels.

Bathrooms include a shower with a rainfall showerhead, bathrobes, slippers and bidets. Guests can surf the web using the complimentary wireless Internet access (speed: 100+ Mbps (good for 1–2 people or up to 6 devices)). Additionally, rooms include espresso makers and complimentary bottles of water. Change of towels and change of bedsheets can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

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Hotel Calimala Florence
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  • Air-conditioning
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 60 per night; includes in/out privileges)
  • Limited on-site valet parking

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Braille/raised signage
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Connecting rooms available
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Valet parking fee: EUR 60 per night (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Diners Club and cash. For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Frequently asked questions

What is the cancellation policy at Floren Hotel?

Floren Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Floren Hotel?

As of 1 May 2026, prices found for a 1-night stay for 2 adults at Floren Hotel on 1 Jun 2026 start from NZ$960, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at Floren Hotel?

Yep, Floren Hotel has valet parking with in/out privileges for EUR 60 per night.

What makes Floren Hotel a romantic place to stay?

A lounge bar and 24-hour room service, as well as rainfall showerheads and pillowtop beds in the guestrooms, help set the scene for a romantic weekend at Floren Hotel.

Does Floren Hotel serve breakfast?

Yeah, complimentary buffet brekkie is on offer daily from 7:00 AM to 11:00 AM.

Is there a free airport shuttle available at Floren Hotel?

No, Floren Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at Floren Hotel?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at Floren Hotel?

Check-in begins at 3:00 PM. Check-out time is noon.

Are pets allowed at Floren Hotel?

No, pets are not allowed.

Floren Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 175 out of 230 reviews
Rating 8 - Good. 39 out of 230 reviews
Rating 6 - Okay. 6 out of 230 reviews
Rating 4 - Poor. 6 out of 230 reviews
Rating 2 - Terrible. 4 out of 230 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.4/10

Amenities

9.4/10

Property conditions & facilities

Reviews

10/10 Excellent

Mohanad

Stayed 3 nights in Jan 2026

10/10 Excellent

Ronald

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The hotel is perfectly positioned for moving about Florence. It was nicely renovated, well maintained and clean. The staff was cheerfully attentive and helpful. When we return, not if, the Floren will be our hotel. Cheers to the staff!
Stayed 4 nights in Oct 2025

10/10 Excellent

Michael

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing experience
Stayed 13 nights in Dec 2025

10/10 Excellent

Thuy

Liked: Cleanliness, staff & service, amenities
The welcome from Frederico on checking in, Pedro for my husband’s birthday and Freddie providing my husband with an espresso at 6AM before we left on our day trip. These are the wonderful experiences from Floren that really stood out for us. The hotel is clean, central and just so lovely!
Stayed 13 nights in Dec 2025

4/10 Poor

Raphael N.

Travelled with family
Disliked: Amenities, property conditions & facilities
Misleading advertisement of parking availability and cost. Shower water flow fluctuation, broken AC and smell of sewage in the air. Unhelpful front desk. No good for the money.
Stayed 4 nights in Jan 2026

6/10 Okay

Ruben, Trujillo Alto

Travelled with family
The lobby had a strange odor that seemed to be covered with a strong fragrance, which was sometimes uncomfortable. Occasionally, the same mix of odors was noticeable in the hallways and even in the room. The room itself was fine, though it stayed a bit too warm. The staff was friendly and did their best to assist, which helped make the stay easier overall.
Stayed 4 nights in Dec 2025

8/10 Good

Brian, Chicago

Liked: Cleanliness, amenities, property conditions & facilities
Nice
Stayed 2 nights in Dec 2025

10/10 Excellent

Carlos

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Excelente hotel and service
Stayed 2 nights in Sep 2025

10/10 Excellent

Brenda Miranda, Kingwood

Stayed 2 nights in Dec 2025

10/10 Excellent

Wei

Stayed 2 nights in Dec 2025

10/10 Excellent

Victoria

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The cafe part of the hotel was lovely, the gelato donut and breakfast pastries were just amazing. Ana made a delicious espresso and delivered warm smiles. Very convenient, will definitely be back. I will be back! The Floren Hotel will be part of all future travel. Love Tola
Stayed 2 nights in Nov 2025

10/10 Excellent

Paulo

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
One well think hotel room, very new with one wonderful restaurant at value for money.
Stayed 1 night in Nov 2025

10/10 Excellent

Robeidy, COCONUT CREEK

Travelled with family, Travelled with family and small children
Liked: Cleanliness, staff & service, property conditions & facilities
Ivan at the restaurant was so helpful and accommodating. It made our stay even better. The hotel was perfect.
Stayed 2 nights in Nov 2025

8/10 Good

Brian

Liked: Cleanliness, amenities, property conditions & facilities
The room was clean, we did not appreciate having to complete a survey within half an hour of getting into the room so we could use the wifi, seemed a bit extortionate and annoyed us. We were not entirely happy to have a smart phone/device owned by the hotel in our room we wondered about our privacy
Stayed 5 nights in Nov 2025

10/10 Excellent

Trevor, Naples

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Great location, friendly staffs and clean room:)
Stayed 4 nights in Oct 2025

10/10 Excellent

Emmara

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was very helpful, helped with reservations and suggestions. Our room was cleaned very time we left the property. Great location, everything was near by
Stayed 2 nights in Oct 2025

10/10 Excellent

Shabana

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025

8/10 Good

chad

Stayed 2 nights in Sep 2025

10/10 Excellent

Martina

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I was expecting a good hotel but the service, attention to detail, staff availability, breakfast, just everything blew me away! This is a true gem of a small boutique luxury hotel. The location is perfect and I think this will be my go to place every time I return to Florence! Just a fabulous new discovery that will remain my now not so hidden gem! Compliments to the management and the entire staff!!! This is what hospitality should look like!
Stayed 4 nights in Oct 2025

10/10 Excellent

Kelvie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Floren Luxury Hotel was even better than we hoped! Staff went far beyond expectations in every way to meet expectations. Rooms were cleaned and towels refreshed regularly—we’d take the whole rainfall shower home if we could! Breakfast was among the best we’ve ever had; if you like Eggs Benedict or even smoked salmon, this is your place! Fresh fruit, salads, meats, fresh breads and cakes were all available along with eggs any style. Plus you will love the staff; we did.
Stayed 4 nights in Oct 2025

10/10 Excellent

Christian

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great bar with a great bartender Carmine
Stayed 2 nights in Oct 2025

10/10 Excellent

Junko

Travelled with group
Liked: Amenities
staffs are helpful & friendly, breakfast was awesome, room was spacious and well-equipped, area was walkable to everywhere. highly recommended.
Stayed 3 nights in Oct 2025

10/10 Excellent

Megan

Stayed 3 nights in Oct 2025

10/10 Excellent

Sarah

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, excellent staff, and so convenient to the train station and other sites.
Stayed 1 night in Oct 2025

8/10 Good

Paolo

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025