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Hotel Serena

2.0 star property

Photo gallery for Hotel Serena

A room with a checkered floor, a large ornate door with glass panels, and a small table with a vase.
A hotel room with a bed, a desk, a chair, a telephone, and a window with curtains.
A bedroom with a bed, a window with curtains, a radiator, and a bathroom with a sink and mirror.
A dining area with tables set for four, chairs, and a large window with curtains.
A hotel lobby with a checkered floor, a reception desk, and a large mirror with decorative glass panels.

Reviews

7.2 out of 10
Good

Popular amenities

  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Bar
  • Housekeeping

Explore the area

View map
Via Fiume 20, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪5 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪5 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪10 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪7 min drive‬

Room options

View all photos for Classic Single Room

A small, cozy bedroom with a single bed, a desk with a lamp, a window with curtains, and a bathroom with a sink and mirror.

Classic Single Room

  • 23 sq m
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Classic Double Room, 1 Double Bed

A hotel room with a bed, a desk, a chair, a television, and a wardrobe.

Classic Double Room, 1 Double Bed

  • 23 sq m
  • Sleeps 3
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Classic Twin Room, 2 Single Beds

A hotel room with two beds, a desk with a chair, a television, and a window with curtains.

Classic Twin Room, 2 Single Beds

  • 23 sq m
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Classic Triple Room

A room with two beds, a wardrobe, a desk, and a mirror.

Classic Triple Room

  • 23 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Single Bed OR 3 Single Beds
  • Free Wi-Fi

View all photos for Classic Quadruple Room, Private Bathroom

A hotel room with two beds, a wardrobe, a chair, a desk, and a radiator.

Classic Quadruple Room, Private Bathroom

  • 23 sq m
  • Sleeps 5
  • 1 Double Bed and 2 Single Beds
  • Free Wi-Fi

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Front of property

Hotel Rosso 23

Historic Centre of Florence
  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
8.8 out of 10, Excellent, 1,001 reviews
The price is NZ$284
includes taxes & fees
2 Aug - 3 Aug
Hotel Rosso 23

About the area

Florence

Hotel Serena puts you in the heart of Florence, connected to the convention centre and within just a 10-minute stroll of popular attractions like Central Market and Basilica of Santa Maria Novella. Highlights at this hotel include free continental breakfast and a bar/lounge. .This business-friendly hotel offers free WiFi in public areas, a terrace and a garden. Plus you'll find luggage storage and a front desk safe. Each morning free breakfast is served. .Attractions within a 15-minute walk of this Historic Centre of Florence hotel include Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore.

What's nearby

  • Piazza di Santa Maria Novella - 5 min walk - 0.4 km
  • Fortezza da Basso - 5 min walk - 0.4 km
  • Basilica of Santa Maria Novella - 5 min walk - 0.4 km
  • Central Market - 5 min walk - 0.5 km
  • Cathedral of Santa Maria del Fiore - 10 min walk - 0.8 km

Getting around

  • Valfonda - Stazione Santa Maria Novella Tram Stop - 3 min walk
  • Florence Santa Maria Novella Station - 4 min walk
  • Peretola Airport (FLR) - 23 min drive

Restaurants

  • ‪McDonald's - ‬4 min walk
  • ‪McDonald's - ‬3 min walk
  • ‪Vyta - ‬3 min walk
  • ‪Caffè Alinari - ‬3 min walk
  • ‪All'Antico Vinaio - ‬4 min walk

About this property

Hotel Serena

You can enjoy a drink at the bar/lounge. Free breakfast is served daily. Public spaces have free WiFi.

The business-friendly Hotel Serena also features a terrace, a garden, and a front desk safe.

This Florence hotel is smoke free.

  • 1 floor
  • 8 guestrooms or units
  • Built in 1930
  • Continental breakfast (free)
  • Front desk (limited hours)
  • Storage area for luggage
  • Front desk safe
  • Terrace
  • Garden
  • No smoking on site
  • Bar or lounge
Hotel Serena offers 8 accommodations with a safe and a hairdryer. Televisions come with digital channels. Bathrooms include a shower, bidets and complimentary toiletries.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. Housekeeping is provided on a daily basis.

Similar properties

Property entrance
Hotel Palazzo Vecchio
Historic Centre of Florence
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Breakfast available
4.2 out of 5, Very good, 924 reviews
The price is NZ$243
includes taxes & fees
16 Aug - 17 Aug
Hotel Palazzo Vecchio

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:30 AM
  • A bar/lounge

Family friendly

  • Soundproofed rooms

Conveniences

  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

More

  • 1 floor
  • Built in 1930
  • Smoking not allowed

Room amenities

Bathroom

  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • Digital channels

More

  • Air conditioning (climate-controlled)
  • Desk
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 1 PM; check-in end time: 7 PM
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 10 AM

Special check-in instructions

The front desk is open daily from 7:00 AM - midnight
Front desk staffed during limited hours
Information provided by the property may be translated using automated translation tools

Access methods

Front desk (limited hours)

Pets

  • Pets are welcome and stay free

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 4.50 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards
Noise-free guestrooms cannot be guaranteed
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard and American Express. Noise-free guestrooms cannot be guaranteed.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • One child aged 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.

Property class

This property has received its official star rating from the local rating authority.

Property is also known as

Hotel Serena Florence
Serena Florence
Hotel Serena Hotel
Hotel Serena Florence
Hotel Serena Hotel Florence

Frequently asked questions

What is the cancellation policy at Hotel Serena?

Hotel Serena offers free cancellation on select room rates. Check out the cancellation policy for more info.

Does Hotel Serena serve breakfast?

Yep, free continental breakfast is on offer daily between 8:00 AM and 9:30 AM.

Is there a free airport shuttle available at Hotel Serena?

No, Hotel Serena does not offer an airport shuttle service.

What time are check-in & check-out at Hotel Serena?

Check-in begins at 1 PM. Check-out time is 10 AM.

Hotel Serena Reviews

Reviews

7.2

Good

Rating 10 - Excellent. 18 out of 100 reviews
Rating 8 - Good. 38 out of 100 reviews
Rating 6 - Okay. 26 out of 100 reviews
Rating 4 - Poor. 13 out of 100 reviews
Rating 2 - Terrible. 5 out of 100 reviews

7.8/10

Cleanliness

6.8/10

Staff & service

6.8/10

Property conditions & facilities

Reviews

Verified review

2/10 Terrible

Danilo

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Funcionários mal humorados, quarto horrível, velho, antigos, chuveiro péssimos, café ds manhã péssimo, tanto que não conseguirmos tomar. Tivemos muitas dificuldades pois estávamos com un bebê de 1 ano. Não recomendo.... não é um hotel, é uma pensão.
Stayed 2 nights in Oct 2018
Verified review

8/10 Good

GIOV60

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Albergo senza pretese ma pulito e con una colazione più che decente. Molto soddisfatto
Stayed 2 nights in Oct 2018
Verified review

6/10 Okay

Juan Javier

Hotel con mucho ruido de tránsito, la habitación es muy amplia, con una cama confortable y el baño está lindo. Wifi no existe casi no tiene alcance. La limpieza es pobre. Ubicación relativamente buena.
Stayed 2 nights in Oct 2018
Verified review

2/10 Terrible

Anon

Disliked: Staff & service, property conditions & facilities, room comfort
This was the worst hotel stay of my life. The owner and his wife screamed at each other all night and day. The owner entered our room while we were sleeping. The owner yelled at me when I went to check out and requested a printed copy of my receipt. I paid the bill, and then he grabbed the paperwork, yelled at me, and stormed out. When he came back, I used Google translate on my phone to help make sure I hadn't said something wrong given the language barrier. Again, using Google translate on my phone, I apologized for any confusion and asked for a printed copy of the bill. He yelled at me and grabbed me by my wrists and shook me. My sister and I had already paid, so we grabbed our luggage and left immediately. I would NEVER recommend this hotel to anyone given the experience. I have never been yelled at before like this-- much less assaulted.
Stayed 5 nights in Sep 2018
Verified review

6/10 Okay

Edwin

Disliked: Staff & service

Noisy hotel

My hotel room was nice, but noisy during the night and very early morning. People talking loud and doors slamming. The hotel is located on the second floor, but there is no elevator from the street to the first floor this is a struggle when traveling with heavy luggage. The hotel is conveniently located two blocks away from the train station.
Stayed 2 nights in Sep 2018
Verified review

10/10 Excellent

Jean F

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a family stop in Floro

Great hosts, clean, incredibly convenient to the train station to drop our bags and venture out to see Firenze. Beds comfy, large room.
Stayed 1 night in Aug 2018
Verified review

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel carino, ottima posizione

Hotel al primo piano di un palazzo storico nei pressi della stazione. Stanza spaziosa e con tutti i comfort, buona la colazione, disponibile lo staff.
Stayed 1 night in Jun 2018
Verified review

6/10 Okay

Verified traveller

Disliked: Staff & service
für einen Kurzurlaub ok. etwas laut. wenig Auswahl beim Frühstück
Stayed 2 nights in May 2018
Verified review

10/10 Excellent

Isamara

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilhoso

Não tenho palavras para explicar o acolhimento neste hotel. Me senti em casa. O quarto era lindo! A cama super confortável. O banheiro e o quarto sempre limpo. O café da manhã delicioso com tudo muito bem preparado. E ainda, o sr que nos servia com toda cortesia e gentileza. Localização ótima, próxima aos pontos turísticos e à estação de trem, o que nos facilitou a viagem a outras cidades próximas Florença.
Verified review

6/10 Okay

Verified traveller

La camera un po' fredda. Vicinissimo alla stazione. Molto comodo. Molto gentili e soprattutto disponibili
Stayed 3 nights in Feb 2018
Verified review

10/10 Excellent

Mert Cemalettin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Eviniz gibi, konum,rahalık,temizlik mukemmel

Harika bir karşılamaydı resepsiyonistin o güler yüzü ve şirin tavırları asla unutulmaz biz bal ayı çiftiydik ve herşey istediğimizden daha güzel geçti kahvaltısı temizliği mükemmel bir konaklama yeri herşey için samimi tavırlarıniz için teşekkür ederiz :))))
Stayed 2 nights in Nov 2017
Verified review

6/10 Okay

PD

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Basic hotel in good location

Initial problem with the hotel unable to trace my online booking, but fortunately a room was available. One of several hotels in the same building. Clean, functional and (by Florentine standards) reasonably cheap, but very basic - a bit of a throwback to the 1980s (but not in a retro way). My room was at the front and so subject to a lot of street noise – especially the cleaning at about 1am. Very convenient location, close to the railway station and the sights. Proprietor was friendly enough, but did not speak English and seemed reluctant to speak Italian slowly enough for me to understand.
Stayed 1 night in Sep 2017
Verified review

8/10 Good

Rolland

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Excellent rapport qualité prix.

Très petit hôtel vétuste mais bon accueil efficace et sympathique. Travaux à proximité pour longtemps. Très bien situé.
Stayed 2 nights in Sep 2017
Verified review

8/10 Good

dawn

Liked: Cleanliness, staff & service, room comfort

great location for train station and local buses

room was basic but clean and hot chocolate at breakfast was wonderful!
Stayed 3 nights in Sep 2017
Verified review

8/10 Good

Marta

Liked: Cleanliness, staff & service, room comfort

Perfect fot a few days

My bedroom was really big. It has air conditioner and TV. Beds comfortable. The staff at the reception very nice and helpful. The only inconvenience I found is that there is no shampoo and the reception is not 24h. Keep in mind that it's not a hotel, it's a pension. Definetly I would repeat
Stayed 4 nights in Aug 2017
Verified review

8/10 Good

Wayne

Liked: Cleanliness

Homely feel, great location .?

We enjoyed our stay at Hotel Serena, it was a homely feel, being so far away from home. Handy location to trains,&short walk to town centre, nice balcony off room.
Stayed 1 night in Jul 2017
Verified review

8/10 Good

LUIS

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

BUENA RELACION COSTO BENEFICIO

EN TERMINOS GENERALES BIEN, MUY CERCA DE LA ESTACION SANTA MARIA NOVELLA Y MUY CERCA DEL CACO ANTIGUO. SE DEBE AGREGAR QUE LA ENTRADA EN EL PRIMER PISO ES MUY DETERIORADA YEL ASCENSOR AL SEGUNDO PISO DONDE ESTA EL HOTELNO SIRVE, POR LO DEMAS BIEN
Stayed 2 nights in Jun 2017
Verified review

2/10 Terrible

Verified traveller

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Tavsiye edilmez,hem odaları hem sahipleri soğuk

Otel çok kötüydü. odalar cok soguktu ve ısıtma sistemi yok. Kalorifer var sadece çalışmıyor. Otel sahipleri hic bir şekilde ingilizce bilmiyor anlaşmak imkansız. Ayrıca otel sahipleri hic cana yakın insanlar degil, söylediginiz 1 söze karşılık 10 katı italyanca cevap veriyorlar.
Verified review

6/10 Okay

Rod

Liked: Cleanliness, staff & service

Well situated for sights and station

Fairly basic but comfortable accommodation. Owners helpful but speak little English. Street was a bit noisy overnight...people rather than traffic.
Verified review

6/10 Okay

Graciela

Liked: Cleanliness
Disliked: Staff & service, room comfort

Cercano a estacion de trenes

El hotel es aceptable en cuanto al precio, es atendido por sus dueños, un señor mayor amable, quien decide como dueño de casa. Contratamos dos noches, salimos el primer día, al regresar al hotel, nos habían cambiado de habitación, trasladando todas nuestras pertenencias, los pasaportes habían quedado en la caja de seguridad, no podíamos acceder a la habitación anterior porque ya estaba ocupada, por lo que tuve que entregarle la llave de la caja y él saco mis documentos. El colchon de la nueva habitacion tenia los resortes salidos, un desastre.
Verified review

8/10 Good

Maria de Fátima

Liked: Staff & service

Recomendo para quem quer hotel simples, confortáve

Staff muito dedicado e prestativo. Quarto de tamanho razoável para quatro. Chuveiro com difícil controle de água quente/fria. Muito bom café da manhã.
Verified review

6/10 Okay

Bosco

Liked: Cleanliness

駅に近いながら落ち着いた場所

シーズンによるのかも知れないが、値段は施設に対してやや高めの印象。JPYで4,000から5,000が妥当な感じ。（レセプションに誰かが常駐していなく、夜24時ごろに帰って来た宿泊客が表のドアを開けるのに呼び鈴を何度も鳴らし、ドンドン扉を叩くのでうるさかった）
Verified review

8/10 Good

David

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Letto singolo lungo!

Essendo alto 1,92 ho sempre il problema della lunghezza del letto e delle sponde. Qui c'erano le sponde, ma il letto è lungo e ci si entra tranquilli. Proprietario molto gentile e alla mano. Ci sono stato solo una notte, ma ci si riposa molto bene. Grazie
Verified review

8/10 Good

Elena

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A very pleasant stay in Firenze

Very nice hosts, a good conditioner in the room, very close to the railway station, close to the Cathedral and Capella Medici. We were staying in this hotel for the second time. If you don't like dogs, don't chose this place - the host has got a very friendly old half-blind dog, but we are fond of dogs:))))
Verified review

4/10 Poor

Carlo

Disliked: Staff & service, property conditions & facilities, room comfort

Hotel da una notte e via

Hotel al minimo indispensabile. Zona rumorosissima. Presenza di un cane dei proprietari che ogni tanto si faceva sentire. Prima colazione ai minimi termini