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W Florence

5.0 star property
Luxury hotel with 2 restaurants, steps from Basilica of Santa Maria Novella

Photo gallery for W Florence

3 bars/lounges, lobby lounge, rooftop bar
Reception
3 bars/lounges, lobby lounge, rooftop bar
Superior Room, 2 Single Beds
Exterior

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Parking available
  • Bar
The current price is NZ$740
includes taxes & fees
22 Feb - 23 Feb

Explore the area

View map
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪12 min drive‬

Room options

View all photos for Junior Suite, 1 King Bed

Free WiFi, bed sheets

Junior Suite, 1 King Bed

Highlights

Air conditioning
Heating
Private bathroom
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Premier Room, 1 King Bed, Balcony

Free WiFi, bed sheets

Premier Room, 1 King Bed, Balcony

Highlights

Air conditioning
Heating
Private bathroom
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Private bathroom
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed

Deluxe Room, 1 King Bed

Deluxe Room, 1 King Bed

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Private bathroom
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 1 King Bed

Free WiFi, bed sheets

Superior Room, 1 King Bed

Highlights

Air conditioning
Heating
Private bathroom
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 2 Single Beds

Superior Room, 2 Single Beds

Superior Room, 2 Single Beds

Highlights

Air conditioning
Heating
Private bathroom
Daily housekeeping
  • Sleeps 2
  • 2 Single Beds

View all photos for Superior Suite, 1 King Bed

Superior Suite, 1 King Bed

Superior Suite, 1 King Bed

Highlights

Air conditioning
Heating
Private bathroom
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

About the area

Florence

A luxury stay in Florence awaits you at W Florence. Within steps you'll find Basilica of Santa Maria Novella and Piazza di Santa Maria Novella within a short 5-minute stroll. Highlights at this hotel include 2 restaurants and 3 bars/lounges. .W Lounge is the hotel's own lobby lounge. Additionally, you'll find free Wi-Fi in public areas, a coffee shop/cafe and a snack bar/deli. There's also valet parking, along with the convenience of an airport shuttle. .Attractions within a 10-minute walk of this 5-property class Historic Centre of Florence hotel include Cathedral of Santa Maria del Fiore and Piazza del Duomo.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 2 min walk - 0.2 km
  • Central Market - 5 min walk - 0.5 km
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km
  • Piazza del Duomo - 8 min walk - 0.7 km

Getting around

  • Unità Tram Stop - 1 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Peretola Airport (FLR) - 26 min drive

Restaurants

  • ‪Caffè Alinari - ‬2 min walk
  • ‪Alibi Craft Beer & Kitchen - ‬2 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk

About this property

W Florence

Luxury hotel with 2 restaurants, steps from Basilica of Santa Maria Novella
There are 2 restaurants on site, as well as a coffee shop/cafΘ and a nearby snack bar/deli. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. An airport shuttle (available 24 hours) is available for a fee. Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury W Florence. The hotel can provide concierge services and wedding services. For a fee, parking is available.

This 5-star Florence hotel is smoke free.

  • 119 guestrooms or units
  • 2 dining venues
  • 3 bars or lounges
  • Deli
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Bellhop
  • Lift
  • No smoking on site
  • Water dispenser
  • Locker space
W Florence offers 119 accommodations with air conditioning. Guests can surf the web using the complimentary wireless Internet access (speed: 500+ Mbps (good for 6+ people or 10+ devices)). Bathrooms include baths or showers. Housekeeping is provided on a daily basis.

Similar properties

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The Excelsior, a Luxury Collection Hotel, Florence
  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
4.7 out of 5, Exceptional, 360 reviews
The price is NZ$1,036
includes taxes & fees
6 Feb - 7 Feb
The Excelsior, a Luxury Collection Hotel, Florence

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (EUR 45 per night); reservations required
  • 24-hour return airport shuttle on request for a surcharge
  • Secured, covered valet parking on site (EUR 60 per night)
  • Limited on-site valet parking

Food and drink

  • 2 restaurants
  • 3 bars/lounges
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Akira Back
  • Tratto
  • W Lounge
  • W Lounge Courtyard
  • Zefiro

Family friendly

  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Lockers
  • Luggage storage
  • Safe at front desk
  • Water dispenser

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Lift
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible gym
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible spa

More

  • Communal living room
  • Reception hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Bathtub or shower
  • Towels provided

More

  • Air conditioning
  • Heating

Policies

Check-in

Check-in start time: 6:00 AM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before noon

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: EUR 120 per accommodation, per stay
  • Only dogs and cats are allowed
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
  • Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
  • Valet parking fee: EUR 60 per night
  • Nearby parking fee: EUR 45 per night (164 ft away)
  • Pet fee: EUR 120 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments and cash
This property reserves the right to pre-authorise the guest's credit card prior to arrival.
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Union Pay, debit cards, cash and mobile payments. This property reserves the right to pre-authorise the guest's credit card prior to arrival. This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott) guidelines.

Property Registration Number IT048017A1XL81K7ZV

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

W Florence Hotel
W Florence Florence
W Florence Hotel Florence

Frequently asked questions

Is parking available at W Florence?

Yep, W Florence has secured covered valet parking for EUR 60 per night.

How much does it cost to stay at W Florence?

As of 30 Jan 2026, prices found for a 1-night stay for 2 adults at W Florence on 22 Feb 2026 start from NZ$708.93, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is there a free airport shuttle available at W Florence?

No, but there's an airport shuttle that runs 24 hours a day on request for a fee.

Is there a bar or restaurant at W Florence?

Yep, W Florence has 2 restaurants.

What time are check-in & check-out at W Florence?

Check-in begins at 6:00 AM. Check-out time is noon.

W Florence Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 7 out of 10 reviews
Rating 8 - Good. 2 out of 10 reviews
Rating 6 - Okay. 1 out of 10 reviews
Rating 4 - Poor. 0 out of 10 reviews
Rating 2 - Terrible. 0 out of 10 reviews

9.6/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

9.0/10

Property conditions & facilities

Reviews

8/10 Good

Ka Lee, Brampton

Liked: Cleanliness, amenities, property conditions & facilities
Great location. Superb staff. Comfortable beds. Room a little small. Wish the lobby bar had a better vibe. Overall a very enjoyable stay.
Stayed 2 nights in Jan 2026

10/10 Excellent

Terrence

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The Staff and Hotel were the best! The location of the hotel is fantastic!
Stayed 3 nights in Nov 2025

6/10 Okay

Dino

Travelled with partner
Liked: Cleanliness, staff & service, amenities
Room temperature was not comfortable and noisy.
Stayed 9 nights in Oct 2025

10/10 Excellent

Marwan

Stayed 4 nights in Sep 2025

10/10 Excellent

Jakyra

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was friendly, very hospitable,
Stayed 1 night in Aug 2025

10/10 Excellent

José Augusto

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel extremamente novo com staff super dedicado e solicito. Academia excelente, ótimo restaurante, quarto espaçoso e confortável.
Stayed 6 nights in Nov 2025

10/10 Excellent

Edison

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom. Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.
Stayed 4 nights in Nov 2025

10/10 Excellent

CHUN CHENG

Travelled with family
Liked: Cleanliness, staff & service, amenities
服務非常到位，而且非常心非常乾淨
Stayed 2 nights in Nov 2025

8/10 Good

gonzalo

Travelled with family
Liked: Cleanliness, staff & service, amenities
Bien pero exageradamente peqieña
Stayed 2 nights in Sep 2025

10/10 Excellent

GILBERTO

Stayed 3 nights in Aug 2025