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Sure Hotel by Best Western Allen

3.5 star property
Eco-certified hotel with free breakfast and 24-hour front desk

Photo gallery for Sure Hotel by Best Western Allen

Hallway
Free buffet breakfast
Standard Room, 1 Double Bed, Non Smoking
Property entrance
Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Reviews

7.6 out of 10
Good

Popular amenities

  • Parking available
  • Pet-friendly
  • Laundry
  • 24/7 front desk
  • Free WiFi
The current price is NZ$135
includes taxes & fees
24 Aug - 25 Aug

Explore the area

View map
Parkgatan 10, Gothenburg, 411 38
  • The Avenue
    ‪4 min walk‬
  • Nya Ullevi Stadium
    ‪10 min walk‬
  • Liseberg Amusement Park
    ‪16 min walk‬
  • Gothenburg (GOT-Landvetter)
    ‪24 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Standard Room, 1 Single Bed, Non Smoking

8.4 out of 10
Very good
(21 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Pillow-top bed
Blackout curtains
Private bathroom
Hairdryer
Cable channels
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Standard Room, 1 Double Bed, Non Smoking

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(21 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Pillow-top bed
Blackout curtains
Private bathroom
Hairdryer
Cable channels
  • 18 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, 2 Single Beds, Non Smoking (with Sofabed)

Family Room, 2 Single Beds, Non Smoking (with Sofabed)

Family Room, 2 Single Beds, Non Smoking (with Sofabed)

7.6 out of 10
Good
(8 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Sofa bed - twin
Pillow-top bed
Blackout curtains
Private bathroom
Hairdryer
  • 20 sq m
  • Sleeps 4
  • 2 Twin Beds

View all photos for Economy Room, 1 Double Bed, Non Smoking

Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Economy Room, 1 Double Bed, Non Smoking

7.2 out of 10
Good
(10 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Pillow-top bed
Blackout curtains
Private bathroom
Hairdryer
Cable channels
  • 17 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Single Beds, Non Smoking

8.0 out of 10
Very good
(8 reviews)

Highlights

Free cots/infant beds
LCD TV
Hypo-allergenic bedding
Pillow-top bed
Blackout curtains
Private bathroom
Hairdryer
Cable channels
  • 18 sq m
  • Sleeps 2
  • 2 Twin Beds

About the area

Gothenburg

Sure Hotel by Best Western Allen places you in the centre of Gothenburg, within just a 15-minute stroll of popular places like The Avenue and Nordstan Shopping Center. Highlights at this eco-friendly hotel include free buffet breakfast. .This business-friendly hotel offers free WiFi in public areas, a 24-hour front desk and dry cleaning/laundry services. Additionally, you'll find laundry facilities, free newspapers in the lobby and tour/ticket assistance. There's also the convenience of self parking. .Within a 20-minute walk of this 3.5-property class Gothenburg City Center hotel, attractions include Liseberg Amusement Park and Nya Ullevi Stadium.

What's nearby

  • The Avenue - 4 min walk - 0.4 km
  • Gamla Ullevi Stadium - 4 min walk - 0.4 km
  • Nordstan Shopping Center - 7 min walk - 0.6 km
  • Nya Ullevi Stadium - 10 min walk - 0.9 km
  • Liseberg Amusement Park - 16 min walk - 1.4 km

Getting around

  • Valand Tram Stop - 6 min walk
  • Gothenburg (XWL-Gothenburg Central Train Station) - 10 min walk
  • Gothenburg (GOT-Landvetter) - 20 min drive

Restaurants

  • ‪Hard Rock Cafe Gothenburg - ‬5 min walk
  • ‪Restaurang Trädgårn - ‬4 min walk
  • ‪Rosenkaféet - ‬7 min walk
  • Kometen
  • ‪Texas Longhorn Steakhouse - ‬4 min walk

About this property

Sure Hotel by Best Western Allen

Eco-certified hotel with free breakfast and 24-hour front desk
Free breakfast is available. WiFi and wired Internet are free in public spaces. Multilingual staff, tour/ticket assistance, and complimentary newspapers in the lobby are also featured at the eco-certified Sure Hotel by Best Western Allen. For a fee, parking is available.

This 3.5-star Gothenburg hotel is smoke free.

  • 1 building
  • 50 guestrooms or units
  • 3 levels
  • Built in 1965
  • Buffet breakfast (free)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Newspapers in lobby (free)
  • Lift
  • No smoking on site
Sure Hotel by Best Western Allen offers 50 accommodations with a hairdryer and blackout curtains. Beds feature pillowtop mattresses. 32-inch LCD televisions come with cable channels.

Bathrooms include a shower. Business-friendly amenities include desks and telephones. Hypo-allergenic bedding and an iron/ironing board can be requested. Housekeeping is provided on request.

Awards and affiliations

Eco-certified property
This property participates in Green Key (Foundation for Environmental Education) – a programme that measures the property's impact on one or more of the following: environment, community, cultural heritage and the local economy.

Languages

English, Swedish

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Property amenities

Internet

  • Available in all rooms: Internet access
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Onsite parking available only on request
  • Parking on site (SEK 25 per night)

Food and drink

  • Free buffet breakfast

Things to do

  • Stereo

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (on request)
  • Multilingual staff
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 1 building
  • 3 floors
  • Built in 1965
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

More

  • Desk
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

  • Pets: SEK 250 per pet (varies based on length of stay)
  • Only dogs are allowed
  • Maximum 2 (weight limit: 66 lb per pet)
  • Restrictions apply
  • For more information, you can reach out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 6 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Self-parking fee: SEK 25 per night
  • Pet fee: SEK 250 per pet (varies based on length of stay)
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve on-site parking
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. Guests must contact this property in advance to reserve on-site parking. This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, Carte Blanche, Eurocard and debit cards. Cash is not accepted. Cashless payment methods are available for all transactions. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western) guidelines.

We should mention

  • Up to 2 children aged 6 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.
  • To make arrangements to bring your pet, contact the property directly at the number on your booking confirmation (please see the Fees section for related charges).

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior, and is displayed on this page as 3.5 stars.

Property is also known as

Allén Gothenburg
Allen Hotel Gothenburg
Hotel Allén Gothenburg
Allén
Sure Hotel Best Western Allen Gothenburg
Sure Hotel Best Western Allen
Sure Best Western Allen Gothenburg
Sure Best Western Allen
Sure Best en Gothenburg
Sure By Best Allen Gothenburg
Sure Hotel by Best Western Allen Hotel
Sure Hotel by Best Western Allen Gothenburg
Sure Hotel by Best Western Allen Hotel Gothenburg

Frequently asked questions

Is parking available at Sure Hotel by Best Western Allen?

Yep, Sure Hotel by Best Western Allen has a self car park for SEK 25 per night.

How much does it cost to stay at Sure Hotel by Best Western Allen?

As of 15 Aug 2025, prices found for a 1-night stay for 2 adults at Sure Hotel by Best Western Allen on 24 Aug 2025 start from NZ$134.55, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are there any beaches close to Sure Hotel by Best Western Allen?

The closest beach to Sure Hotel by Best Western Allen is Askim Beach (9.2 km).

Is Sure Hotel by Best Western Allen family-friendly?

You bet! With amenities such as laundry facilities, as well as free infant beds in the guestrooms, it's no surprise that Sure Hotel by Best Western Allen is a hit with families.

Does Sure Hotel by Best Western Allen serve breakfast?

Sure does, complimentary buffet brekkie is available at Sure Hotel by Best Western Allen.

Is there a free airport shuttle available at Sure Hotel by Best Western Allen?

No, Sure Hotel by Best Western Allen does not offer an airport shuttle service.

What time are check-in & check-out at Sure Hotel by Best Western Allen?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Sure Hotel by Best Western Allen Reviews

Reviews

7.6

Good

Rating 10 - Excellent. 267 out of 1001 reviews
Rating 8 - Good. 406 out of 1001 reviews
Rating 6 - Okay. 205 out of 1001 reviews
Rating 4 - Poor. 79 out of 1001 reviews
Rating 2 - Terrible. 44 out of 1001 reviews

7.8/10

Cleanliness

8.0/10

Staff & service

7.6/10

Amenities

7.2/10

Property conditions & facilities

7.6/10

Eco-friendliness

Reviews

10/10 Excellent

M. Ajmal

Travelled with family, Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a lovely weekend in Göteborg. The hotel stay was great. Extremely friendly staff members specially Awet, Viktoria and Hamza. Due to our travel plan we had to checkout before the "breakfast time” but Hamza was so helpful that he made sure to organize a packed “breakfast packet” for us. Based on this excellent experience it is highly recommended to stay at this hotel. Kind Regards, M. Ajmal Choudhary
Stayed 1 night in Apr 2025

6/10 Okay

Pamela

Liked: Staff & service
Disliked: Property conditions & facilities
This is a run down hotel, but is being worked on when I was there. The worst part was after walking from the train station, I had to climb a flight of stairs, then go down several steps to get to reception. No a great thing to have to do with two heavy (for me) bags.
Stayed 2 nights in Apr 2025

10/10 Excellent

Karynna

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel. It was a bit cold, but warm memories.

Stayed 1 night in Mar 2025

4/10 Poor

Stuart

Liked: Staff & service
Disliked: Property conditions & facilities
The staff at the hotel are excellent !! Very helpful and polite. Unfortunately the room left a lot to be desired with the curtains being the wrong size for the window and the bathroom tap not working. In the day it was a little noisy due to renovations, but this will only serve to improve everything as the staff were really good!!
Stayed 1 night in Mar 2025

10/10 Excellent

Devram

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for the price
Stayed 1 night in Feb 2025

8/10 Good

Sasan

Liked: Cleanliness, staff & service, property conditions & facilities
Clean near the centre small but ok rooms
Stayed 1 night in Nov 2024

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Sep 2024

10/10 Excellent

Mauricio

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible value, wonderful staff and breakfast!

Incredible value, super location!! Staff were very helpful and friendly and breakfast buffet was amazing! I did not expect much for the price and was very pleasantly surprised at the wonderful included breakfast. Room basic but very comfortable. Beautiful trädgårdsförening and Heden very close by.
Stayed 1 night in Sep 2024

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
About a ten minute walk from the Central Station. Plenty of restaurants and shops nearby. Comfortable room and clean bathroom with good water pressure. Friendly and professional staff.
Stayed 1 night in Sep 2024

10/10 Excellent

CK

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff.
Stayed 1 night in Sep 2024

8/10 Good

Lewis

Liked: Cleanliness, amenities, property conditions & facilities
Stayed 2 nights in Aug 2024

8/10 Good

min

Liked: Cleanliness, staff & service, property conditions & facilities
good location
Stayed 1 night in Jul 2024

10/10 Excellent

Alexander, Peshtigo

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2024

10/10 Excellent

Simon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2024

10/10 Excellent

Margaret

Business traveller, Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our room was very clean and comfortable. A big buffet breakfast was available. Parking was limited on-site. But city parking is available across the street.
Stayed 1 night in Jun 2024

10/10 Excellent

Sofiia

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
If your plan is to walk all day long through the city and get back to hotel to spend the night this place is the best option. I found the stuff very nice and respectful. Rooms are small but cozy and smartly organized. Plus the price of staying includes breakfast (I was very surprised by variety of food and drink options, also the food looked and tasted good).
Stayed 1 night in Apr 2024

10/10 Excellent

Christopher

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Mar 2024

10/10 Excellent

Enda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All around great!!
Stayed 1 night in Jan 2024

6/10 Okay

Diane

Travelled with group
Liked: Cleanliness, property conditions & facilities

Carrying bags up the stairs....???!!! Not fun.

When you enter the hotel you have to walk two flights of stairs with your luggage just ti reach reception. What was an aged or handicapped person to do. The elevator to your room is next to reception. But from street level to reception 2 flights of stairs. We prepaid with hotels.com, but wr had to pay on site for the parking. They dont accept cash. Knowing the stair issue I would have chosen a different hotel.
Stayed 1 night in Sep 2023

10/10 Excellent

Mara

Stayed 1 night in May 2023

10/10 Excellent

Verified traveller

Liked: Cleanliness, property conditions & facilities, room comfort

Cozy & comfortable

Excellent little hotel with clean, cozy rooms. The breakfast was outstanding. And the 12 PM checkout was perfect so that I didn’t need to rush. The location is convenient, right next to the main local bus rank. Just a couple of minutes walk from the center.
Stayed 1 night in Apr 2023

8/10 Good

Ercin

Travelled with family
Liked: Cleanliness, property conditions & facilities
Location is very good Car parking option is good
Stayed 1 night in Apr 2023

10/10 Excellent

Joe

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2022

10/10 Excellent

Augusto

Stayed 1 night in Jul 2022

8/10 Good

Rebecca, Lexington

Stayed 2 nights in Jun 2022