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Sure Hotel by Best Western Allen

Property class: 3.5

Photo gallery for Sure Hotel by Best Western Allen

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains.
A modern hotel room with a grey sofa, a small table, a bed, and a kitchen area with a sink.
A hotel entrance with a sign reading "Allé Hotel."
A hotel corridor with mirrored walls, wooden doors, and a patterned carpet.
A modern dining area with multiple tables and chairs, a flat-screen TV mounted on a brick wall, and large windows allowing natural light.

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet-friendly
  • Parking available
  • Laundry room
  • 24/7 front desk
The current price is NZ$126
includes taxes & fees
6 Sept - 7 Sept

Explore the area

View map
Parkgatan 10, Gothenburg, 411 38
  • Place, The Avenue
    ‪3 min walk‬
  • Place, Gamla Ullevi Stadium
    ‪4 min walk‬
  • Place, Nya Ullevi Stadium
    ‪9 min walk‬
  • Airport, Gothenburg (GOT-Landvetter)
    ‪22 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Standard Room, 1 Single Bed, Non Smoking

8.4 out of 10
Very good
(41 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free wired internet

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(37 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Standard Room, 2 Single Beds, Non Smoking

A hotel room with two single beds, a small table, and two wall-mounted lamps.

Standard Room, 2 Single Beds, Non Smoking

8.0 out of 10
Very good
(15 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Family Room, 2 Single Beds, Non Smoking (with Sofabed)

A modern hotel room with a bed, a sofa, a painting on the wall, and a window with curtains.

Family Room, 2 Single Beds, Non Smoking (with Sofabed)

8.0 out of 10
Very good
(16 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Economy Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Economy Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(14 reviews)
  • 17 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for 1 Double Bed, Non-Smoking, Economy Room, Wi-Fi, Full Breakfast

Hypo-allergenic bedding, pillow-top beds, desk, blackout curtains

1 Double Bed, Non-Smoking, Economy Room, Wi-Fi, Full Breakfast

  • 15 sq m
  • Sleeps 2
  • 1 Single Bed and 1 Double Bed

Room

  • Sleeps 4

Room

  • Sleeps 4

About the area

Gothenburg

Sure Hotel by Best Western Allen puts you in the heart of Gothenburg, within a 20-minute stroll of popular places like Liseberg Amusement Park and Nya Ullevi Stadium. Highlights at this hotel include free buffet breakfast. .This business-friendly hotel offers free WiFi in public areas, a 24-hour front desk and dry cleaning/laundry services. Additionally, you'll find laundry facilities, free newspapers in the lobby and tour/ticket assistance. There's also the convenience of self parking. .Places within a 5-minute walk of this 3.5-property class Gothenburg City Center hotel include Garden Society of Gothenburg and Gamla Ullevi Stadium.

What's nearby

  • Garden Society of Gothenburg - 1 min walk - 0.1 km
  • The Avenue - 3 min walk - 0.3 km
  • Gamla Ullevi Stadium - 4 min walk - 0.4 km
  • Nordstan Shopping Center - 8 min walk - 0.7 km
  • Nya Ullevi Stadium - 9 min walk - 0.8 km

Getting around

  • Valand Tram Stop - 6 min walk
  • Gothenburg (XWL-Gothenburg Central Train Station) - 10 min walk
  • Gothenburg (GOT-Landvetter) - 25 min drive

Restaurants

  • ‪John Scott's Pub - ‬5 min walk
  • ‪Trädgår'n - ‬5 min walk
  • ‪Radisson Blu Executive Lounge - ‬9 min walk
  • ‪Condeco - ‬9 min walk
  • ‪Kometen - ‬5 min walk

About this property

Sure Hotel by Best Western Allen

Free breakfast is available. WiFi and wired Internet are free in public spaces. Multilingual staff, tour/ticket assistance, and complimentary newspapers in the lobby are also featured at the business-friendly Sure Hotel by Best Western Allen. For a fee, parking is available.

This 3.5-star Gothenburg hotel is smoke free.

  • 1 building
  • 50 guestrooms or units
  • 3 levels
  • Built in 1965
  • Buffet breakfast (free)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Newspapers in lobby (free)
  • Lift
  • No smoking on site
Sure Hotel by Best Western Allen offers 50 accommodations with a hairdryer and blackout curtains. Beds feature pillowtop mattresses. 32-inch LCD televisions come with cable channels.

Bathrooms include a shower. Business-friendly amenities include desks and telephones. Hypo-allergenic bedding and an iron/ironing board can be requested. Housekeeping is provided on request.

Similar properties

Superior Room, 1 Double Bed, Non Smoking, Jetted Tub
Best Western Hotel Arena
Gothenburg City Center
  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Parking available
3.9 out of 5, Good, 1,005 reviews
The price is NZ$154
includes taxes & fees
17 Sept - 18 Sept
Best Western Hotel Arena

Property amenities

Internet

  • Available in all rooms: Internet access
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Onsite parking available only on request
  • Parking on site (SEK 250 per night)
  • Limited on-site self parking

Food and drink

  • Free buffet breakfast

Things to do

  • Stereo

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping on request
  • Multilingual staff
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 1 building
  • 3 floors
  • Built in 1965
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

More

  • Desk
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: SEK 250 per pet (varies based on length of stay)
  • Only dogs are allowed
  • Maximum 2 (weight limit: 66 lb per pet)
  • Restrictions apply
  • For more information, you can reach out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 6 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Self-parking fee: SEK 250 per night
  • Pet fee: SEK 250 per pet (varies based on length of stay)
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve on-site parking
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. Guests must contact this property in advance to reserve on-site parking. This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, Carte Blanche and debit cards. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in all accommodation. Cashless payment methods are available for all transactions. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western) guidelines.

We should mention

  • Up to 2 children aged 6 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.
  • To make arrangements to bring your pet, contact the property directly at the number on your booking confirmation (please see the Fees section for related charges).

Property class

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior, and is displayed on this page as 3.5 stars.

Property is also known as

Allén Gothenburg
Allen Hotel Gothenburg
Hotel Allén Gothenburg
Allén
Sure Hotel Best Western Allen Gothenburg
Sure Hotel Best Western Allen
Sure Best Western Allen Gothenburg
Sure Best Western Allen
Sure Best en Gothenburg
Sure By Best Allen Gothenburg
Sure Hotel by Best Western Allen Hotel
Sure Hotel by Best Western Allen Gothenburg
Sure Hotel by Best Western Allen Hotel Gothenburg

Frequently asked questions

Is parking available at Sure Hotel by Best Western Allen?

Yep, Sure Hotel by Best Western Allen has a self car park for SEK 250 per night. A self car park is also available, for a fee.

How much does it cost to stay at Sure Hotel by Best Western Allen?

As of 18 Aug 2026, prices found for a 1-night stay for 2 adults at Sure Hotel by Best Western Allen on 6 Sept 2026 start from NZ$126, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are there any beaches close to Sure Hotel by Best Western Allen?

The closest beach to Sure Hotel by Best Western Allen is Askim Beach (9.2 km).

Is Sure Hotel by Best Western Allen family-friendly?

You bet! With amenities such as laundry facilities, as well as free infant beds in the guestrooms, it's no surprise that Sure Hotel by Best Western Allen is a hit with families.

Does Sure Hotel by Best Western Allen serve breakfast?

Sure does, complimentary buffet brekkie is available at Sure Hotel by Best Western Allen.

Is there a free airport shuttle available at Sure Hotel by Best Western Allen?

No, Sure Hotel by Best Western Allen does not offer an airport shuttle service.

What time are check-in & check-out at Sure Hotel by Best Western Allen?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Sure Hotel by Best Western Allen Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 296 out of 1006 reviews
Rating 8 - Good. 387 out of 1006 reviews
Rating 6 - Okay. 202 out of 1006 reviews
Rating 4 - Poor. 78 out of 1006 reviews
Rating 2 - Terrible. 43 out of 1006 reviews

7.8/10

Cleanliness

8.2/10

Staff & service

7.4/10

Amenities

7.2/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Echo Dore

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast, fresh food and coffee available almost all the time.
Stayed 7 nights in Mar 2026
Verified review

10/10 Excellent

Anthony

Liked: Cleanliness, amenities, property conditions & facilities
Clean, lovely staff, affordable. Will definitely consider staying here again on next visit to Gainesville!
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very comfortable room.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Devram

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for the price
Stayed 1 night in Feb 2025
Verified review

8/10 Good

Hugo

Simple but good
Stayed 3 nights in Jan 2026
Verified review

8/10 Good

Frode

Liked: Cleanliness, staff & service
Good location.
Stayed 2 nights in Jul 2024
Verified review

10/10 Excellent

Nordic

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Top
Stayed 1 night in Mar 2026
Verified review

8/10 Good

min

Liked: Cleanliness, staff & service, property conditions & facilities
good location
Stayed 1 night in Jul 2024
Verified review

10/10 Excellent

CK

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff.
Stayed 1 night in Sep 2024
Verified review

8/10 Good

Sasan

Liked: Cleanliness, staff & service, property conditions & facilities
Clean near the centre small but ok rooms
Stayed 1 night in Nov 2024
Verified review

8/10 Good

Karl

Liked: Cleanliness, staff & service, property conditions & facilities
Good location, comfy bed. The area is fairly noisy, and there is no AC, so keep that in mind in the summer. Rooms are nice and clean, and the staff is helpful and friendly.
Stayed 1 night in Jul 2025
Verified review

8/10 Good

Jehan Zeb

Liked: Cleanliness, staff & service, amenities
Rent rum
Stayed 1 night in Feb 2026
Verified review

8/10 Good

Mattias

Liked: Staff & service
.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Jesper

Liked: Cleanliness, staff & service, amenities
✌️
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Mauricio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible value, wonderful staff and breakfast!

Incredible value, super location!! Staff were very helpful and friendly and breakfast buffet was amazing! I did not expect much for the price and was very pleasantly surprised at the wonderful included breakfast. Room basic but very comfortable. Beautiful trädgårdsförening and Heden very close by.
Stayed 1 night in Sep 2024
Verified review

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
About a ten minute walk from the Central Station. Plenty of restaurants and shops nearby. Comfortable room and clean bathroom with good water pressure. Friendly and professional staff.
Stayed 1 night in Sep 2024
Verified review

8/10 Good

Ann-Kristin

Liked: Cleanliness, staff & service
Bra personal o rent rum.
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Rebecca

J
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

M. Ajmal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a lovely weekend in Göteborg. The hotel stay was great. Extremely friendly staff members specially Awet, Viktoria and Hamza. Due to our travel plan we had to checkout before the "breakfast time” but Hamza was so helpful that he made sure to organize a packed “breakfast packet” for us. Based on this excellent experience it is highly recommended to stay at this hotel. Kind Regards, M. Ajmal Choudhary
Stayed 1 night in Apr 2025
Verified review

10/10 Excellent

Margaret

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our room was very clean and comfortable. A big buffet breakfast was available. Parking was limited on-site. But city parking is available across the street.
Stayed 1 night in Jun 2024
Verified review

8/10 Good

Anders

Liked: Cleanliness, staff & service, room comfort
.
Stayed 2 nights in Nov 2025
Verified review

4/10 Poor

Stuart

Liked: Staff & service
Disliked: Property conditions & facilities
The staff at the hotel are excellent !! Very helpful and polite. Unfortunately the room left a lot to be desired with the curtains being the wrong size for the window and the bathroom tap not working. In the day it was a little noisy due to renovations, but this will only serve to improve everything as the staff were really good!!
Stayed 1 night in Mar 2025
Verified review

10/10 Excellent

Omar

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 2 nights in Aug 2025
Verified review

10/10 Excellent

nadya

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel has the best location and didn’t break my bank. Everything we planned was at walking distance. Grocery store even close by. There is also a small botanical garden so close to the hotel with a nice trails, beautiful views, playground, trees to climb (my 7 years old son really loved it). Restaurants with in 20 minutes walk so is a train station. This hotel also serves a breakfast with a healthy options such as overnight oats, smoothie, fruits, yogurt. And my husband loved his bacon, eggs, bread and much more food and drinks option, just amazing. Loved this place. We’ll be back again someday!
View outside our window
View from the window, you could see a ferries wheel from the attraction park that next to Universeum,20 minutes walk.
Stayed 2 nights in Jun 2025
Verified review

6/10 Okay

Pamela

Liked: Staff & service
Disliked: Property conditions & facilities
This is a run down hotel, but is being worked on when I was there. The worst part was after walking from the train station, I had to climb a flight of stairs, then go down several steps to get to reception. No a great thing to have to do with two heavy (for me) bags.
Stayed 2 nights in Apr 2025