See all properties
Save

Gem Fitzrovia Hotel

Property class: 4

Photo gallery for Gem Fitzrovia Hotel

A building with a grand entrance, featuring a large arched doorway with glass panels and wooden doors, flanked by two palm trees.
A spacious lobby with leather seating, a reception desk, and a chandelier.
A room with a green leather sofa, a wooden table, and a patterned carpet.
A hotel entrance with a red wooden door, glass doors, and a staircase with golden handrails.
A hotel room with a neatly made bed, a tray of breakfast items, a vase with flowers, and a window with curtains.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Business services
  • Bar
The current price is NZ$303
includes taxes & fees
1 Nov - 2 Nov

Explore the area

View map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Portland Place
    ‪1 min walk‬
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, Piccadilly Circus
    ‪17 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪69 min drive‬

Room options

View all photos for Executive Room

A hotel room with a neatly made bed, a tray of breakfast items, and a potted orchid by the window.

Executive Room

  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Superior Double Room

A hotel room with a large bed, two bedside tables, a nightstand, a wooden headboard, a door, and a wall-mounted lamp.

Superior Double Room

8.6 out of 10
Excellent
(60 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
  • Free wired internet

View all photos for Superior Twin Room

A hotel room with two beds, a desk, a chair, a TV, and a window with curtains.

Superior Twin Room

8.8 out of 10
Excellent
(26 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds
  • Free wired internet

View all photos for Executive Double Room

A hotel room with a large bed, a desk with a chair, a television, and a window with curtains.

Executive Double Room

9.4 out of 10
Exceptional
(9 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
  • Free wired internet

View all photos for Executive Twin Room

A hotel room with two beds, a desk, and a chair.

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Single Beds
  • Free wired internet

View all photos for Triple Room

A hotel room with three beds, a desk, and a window with curtains.

Triple Room

8.4 out of 10
Very good
(6 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Single Beds and 1 Single Sofa Bed OR 1 Double Bed and 1 Single Sofa Bed
  • Free wired internet

View all photos for Superior Single Room

A hotel room with a large bed, bedside tables, a desk with a chair, a mirror, and a wardrobe.

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free wired internet

View all photos for Superior Single Room

A hotel room with a large bed, a wooden headboard, a desk with a chair, a mirror, and a dresser.

Superior Single Room

  • Sleeps 1
  • 1 Single Bed
  • Free wired internet

View all photos for Superior Twin Room

A hotel room with two beds, a large mirror, and a wooden wardrobe.

Superior Twin Room

  • Sleeps 2
  • 2 Single Beds
  • Free wired internet

You may also like

Ad
Exterior

Courtyard by Marriott London Heathrow Airport

Heathrow Villages
  • Restaurant
  • Air-conditioning
  • Breakfast available
  • Parking available
9.0 out of 10, Wonderful, 1,554 reviews
The price is NZ$199
includes taxes & fees
8 Nov - 9 Nov
Courtyard by Marriott London Heathrow Airport

About the area

London

A family-friendly stay in London awaits you at Gem Fitzrovia Hotel. Within a 20-minute stroll, you'll find Oxford Circus and Piccadilly Circus. Highlights at this hotel include a restaurant and in-room free WiFi. .The restaurant, XX-XXVIII Restaurant, serves international cuisine and is open for breakfast, lunch and dinner. The hotel's own lounge bar is a nice place to enjoy a drink. 139 square feet (13 square metres) of event facilities include 3 meeting rooms and conference space, and other business amenities include a business centre. Additionally, you'll find free Wi-Fi in public areas, a coffee shop/cafe and a snack bar/deli. English breakfast is available on weekdays between 7:00 AM and 10:00 AM and on weekends between 8:00 AM and 10:30 AM. .Places within a 30-minute walk of this 4-property class London City Centre hotel include The British Museum and Hyde Park.

What's nearby

  • Portland Place - 1 min walk - 0.2 km
  • Regent's Park - 6 min walk - 0.6 km
  • Oxford Circus - 11 min walk - 0.9 km
  • The British Museum - 16 min walk - 1.4 km
  • Piccadilly Circus - 17 min walk - 1.5 km

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Albany - ‬3 min walk
  • ‪The Greene Man - ‬3 min walk
  • ‪The Ship - ‬3 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Kibele Restaurant & Bar - ‬1 min walk

About this property

Gem Fitzrovia Hotel

There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business centre and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square metres) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

  • 86 guestrooms or units
  • 4 levels
  • 139 sq ft of conference space
  • 13 sq. m of conference space
  • Deli
  • Childcare (surcharge)
  • Business facilities
  • Conference space
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Newspapers in lobby (free)
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Dining venue
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with a safe and free newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit, designer toiletries, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include coffee/tea makers and blackout curtains. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Similar properties

A modern bar area with a curved counter, pendant lighting, and a Starbucks logo on the wall.
Holiday Inn London - Regent's Park by IHG
London City Centre
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Breakfast available
4.4 out of 5, Excellent, 1,003 reviews
The price is NZ$401
includes taxes & fees
18 Oct - 19 Oct
Holiday Inn London - Regent's Park by IHG

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types

  • American Express
  • Diners Club
  • JCB International
  • Mastercard
  • Visa

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 24.50 for adults and from GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates). This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, debit cards and cash. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit in all accommodation. Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

What is the cancellation policy at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of 13 Oct 2026, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on 1 Nov 2026 start from NZ$303, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is Gem Fitzrovia Hotel family-friendly?

You bet! With amenities such as babysitting services and laundry facilities, as well as highchairs and childcare services in the guestrooms, it's no surprise that Gem Fitzrovia Hotel is a hit with families.

Does Gem Fitzrovia Hotel serve breakfast?

Yep, English brekkie is on offer weekdays between 7:00 AM and 10:00 AM and weekends from 8:00 AM to 10:30 AM.

Is there a free airport shuttle available at Gem Fitzrovia Hotel?

No, Gem Fitzrovia Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at Gem Fitzrovia Hotel?

Yep, they've got a lounge bar and an onsite restaurant that serves international cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at Gem Fitzrovia Hotel?

Check-in begins at 3:00 PM. Check-out time is 11 AM.

Are pets allowed at Gem Fitzrovia Hotel?

No, only service animals are allowed.

Gem Fitzrovia Hotel Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 615 out of 1006 reviews
Rating 8 - Good. 274 out of 1006 reviews
Rating 6 - Okay. 67 out of 1006 reviews
Rating 4 - Poor. 36 out of 1006 reviews
Rating 2 - Terrible. 14 out of 1006 reviews

9.4/10

Cleanliness

9.2/10

Staff & service

8.6/10

Amenities

9.0/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A very nice stay in a great location
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, friendly staff and comfortable accommodation.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel , food decor exceptional
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel with good breakfast in a convenient location
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel in a very good location. Breakfast was excellent.
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A lovely clean room and helpful staff made our stay at the hotel very enjoyable
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely stay in a highly convenient, central location. Good breakfast buffet too.
Stayed 5 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stay here every year because the the location is terrific, the staff very helpful and the breakfast excellent, see you next year.
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was spotlessly clean and the staff so welcoming. The room was very comfortable and had everything we would need. Overall a great find and perfect to located for a night away in the city. Would definitely stay again!
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in a lovely location. Staff were very friendly and helpful. We received an upgraded room which was very much appreciated.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A lovely stay in central London, beautiful area and close to so many of the best things the city has to offer. The staff was lovely, the breakfast was delicious and bountiful, the bed comfortable, and the lobby bar a new favorite.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service
Breakfast was amazing. Staff super friendly. Lovely interior.
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Easy check in. good location. Good breakfast.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great stay overall Staff friendly and helpful Extra touches added to our stay
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, friendly staff and a very good breakfast
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was clean and in a great central location, near Regent Park, Soho, the British Museum, etc. The lobby was a cozy place to hang out and the breakfast was an easy way to start the day.
Stayed 4 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely comfortable stay as always
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast, lovely air conditioned room in the heatwave. Great location
Stayed 4 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in a fantastic location. Lovely breakfast too
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was great
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent value for money. Staff were amazing. Fabulous location and super breakfast.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Quieter side street, beautiful lobby, good sized room with a comfy bed, and lovely, lovely air conditioning. We will definitely revisit Gem Fitzrovia!
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and very nice staff. I found the beds too firm but that’s a personal preference. Would stay here again.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great value for the price. It was modern and very nice
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A clean, well located in a quiet neighborhood hotel. Near transit and great restaurant options. Full English breakfast was great
Stayed 4 nights in Jun 2026