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The Merchant's House, BW Signature Collection

3.5 star property
Hotel in Salisbury with 24-hour front desk and bar/lounge

Photo gallery for The Merchant's House, BW Signature Collection

Restaurant
Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)
Exterior
Standard Room, 1 King Bed, Non Smoking (Theme Room)
Lobby

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Bar
  • Housekeeping
  • Free WiFi
The current price is NZ$156
includes taxes & fees
11 Jan - 12 Jan 2026

Explore the area

View map
29 Milford St, Salisbury, England, SP1 2AP
  • Place, Market Square
    ‪3 min walk‬
  • Place, Cathedral Close
    ‪4 min walk‬
  • Place, Salisbury Cathedral
    ‪7 min walk‬
  • Airport, Southampton (SOU)
    ‪35 min drive‬

Room options

View all photos for Classic Room, 1 Single Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Single Bed, Non Smoking

8.4 out of 10
Very good
(5 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking

8.6 out of 10
Excellent
(38 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 18 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Classic Room, 2 Single Beds, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(19 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 18 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Superior Room, 1 King Bed, Non Smoking

9.4 out of 10
Exceptional
(9 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 23 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • 19 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Highlights

Air conditioning
LED TV
Hypo-allergenic bedding
Private bathroom
Hairdryer
Electric kettle
Free bottled water
Coffee/tea maker
  • Sleeps 4
  • 1 King Bed

Classic King Room-Non-Smoking

  • Sleeps 2

View all photos for Classic Single Room

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Single Room

  • Sleeps 1

Classic Room With 2 Single Beds-Non-Smoking

  • Sleeps 2

Superior King Room-Non-Smoking

  • Sleeps 2

Deluxe King Room-Non-Smoking

  • Sleeps 2

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2

Suite-1 King Bed, Non-Smoking, Sofabed, Courtyard, Lounge Area

  • Sleeps 2

About the area

Salisbury

The Merchant's House, BW Signature Collection places you steps from Southampton Skating and within a short 5-minute stroll of Market Square. Highlights at this hotel include in-room free WiFi and LED TVs. .At the hotel's own lounge bar, you can stop for a drink. Plus you'll find free Wi-Fi in public areas and a 24-hour front desk. Buffet breakfast is available on weekdays between 7:00 AM and 10:00 AM. There's also the convenience of limited parking. .Attractions within a 15-minute drive of this 3.5-property class Salisbury hotel include New Forest National Park and Stonehenge.

What's nearby

  • Market Square - 3 min walk - 0.3 km
  • Cathedral Close - 4 min walk - 0.4 km
  • Salisbury Cathedral - 7 min walk - 0.7 km
  • Magna Carta Chapter House - 7 min walk - 0.7 km
  • Salisbury Museum - 9 min walk - 0.8 km

Getting around

  • Salisbury (XSR-Salisbury Train Station) - 13 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 41 min drive

Restaurants

  • ‪Chick-O-Land - ‬2 min walk
  • ‪McDonald's - ‬2 min walk
  • ‪The Coach & Horses - ‬3 min walk
  • ‪Noodle Camp - ‬3 min walk
  • ‪PizzaExpress - ‬3 min walk

About this property

The Merchant's House, BW Signature Collection

Hotel in Salisbury with 24-hour front desk and bar/lounge
Public spaces have free WiFi. You can enjoy a drink at the bar/lounge.

This 3.5-star Salisbury hotel is smoke free.

  • 37 guestrooms or units
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • No smoking on site
  • Bar or lounge
The Merchant's House, BW Signature Collection offers 37 air-conditioned accommodations with complimentary bottles of water and coffee/tea makers. 40-inch LED televisions come with digital channels.

Bathrooms include baths or showers, complimentary toiletries and hairdryers. Guests can surf the web using complimentary wireless Internet access. Housekeeping is offered on a daily basis and hypo-allergenic bedding can be requested.

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  • Free WiFi
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  • Air conditioning
4.1 out of 5, Very good, 754 reviews
The price is NZ$159
includes taxes & fees
11 Jan - 12 Jan 2026
Mercure White Hart Hotel Salisbury and Apartments

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Limited on-site parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 15.00 for adults and from GBP 9.00 for children

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector and a first aid kit
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express and debit cards. Cash is not accepted. For guests' safety, the property includes a fire extinguisher, a smoke detector and a first aid kit in all accommodation. Cashless payment methods are available for all transactions.

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

Frequently asked questions

Is parking available at The Merchant's House, BW Signature Collection?

Onsite parking is limited.

How much does it cost to stay at The Merchant's House, BW Signature Collection?

As of 18 Dec 2025, prices found for a 1-night stay for 2 adults at The Merchant's House, BW Signature Collection on 11 Jan 2026 start from NZ$156.48, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does The Merchant's House, BW Signature Collection serve breakfast?

Yep, our visitors give top marks to the buffet breakfast here! Available weekdays from 7:00 AM to 10:00 AM and weekends between 8:00 AM and 11:30 AM, this is the perfect place to fuel up for a big day full of adventure.

Is there a free airport shuttle available at The Merchant's House, BW Signature Collection?

No, The Merchant's House, BW Signature Collection does not offer an airport shuttle service.

What time are check-in & check-out at The Merchant's House, BW Signature Collection?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at The Merchant's House, BW Signature Collection?

No, pets are not allowed.

The Merchant's House, BW Signature Collection Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 566 out of 822 reviews
Rating 8 - Good. 181 out of 822 reviews
Rating 6 - Okay. 54 out of 822 reviews
Rating 4 - Poor. 14 out of 822 reviews
Rating 2 - Terrible. 7 out of 822 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

8.6/10

Amenities

9.2/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

6/10 Okay

Annette

Liked: Cleanliness
Disliked: Amenities
The building was well maintained. The staff were nice but nothing spectacular. The surrounding area questionable. Parking-they say they have space, but it like 3 spots. Parking on the street is hard to find and you must pay 8am-6pm. There is a parking garage, same you must pay 8am-6pm.
Stayed 1 night in Sep 2025

6/10 Okay

Wendy

Travelled with partner
Liked: Cleanliness
Disliked: Amenities, property conditions & facilities
Limited, extremely tight parking. Uploaded to the bare minimum of their responsibilities… Certainly not overly friendly or welcoming. TV worked, room strangely damp.
Stayed 1 night in Sep 2025

10/10 Excellent

Alun

Stayed 2 nights in Aug 2025

10/10 Excellent

Marc

Stayed 1 night in Sep 2025

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025

4/10 Poor

Kim

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overpriced, dated, no parking - Not Great.

Very expensive stay and disappointed on arrival to find the guest parking was liited to 8 cars! This should be clearly stated as the listing was deceptive. The hotel is old and tired - there were no unused electrical sockets available, small room, no view, the corridor lighting shone under the door and the air con was noisy so disrupted sleep. Good breakfast is the only positive from this overpriced break.
Stayed 2 nights in Sep 2025

10/10 Excellent

james

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very limited parking, but extremely walkable. Rooms are small but comfortable.
Stayed 2 nights in Sep 2025

6/10 Okay

Kevin

Business traveller
Liked: Cleanliness, property conditions & facilities, room comfort

Comfortable rooms

An ok stay , receptionist could at least look up from her phone and acknowledge customers when they walk into the hotel . Parking is limited but rooms are comfortable and well soundproofed .
Stayed 3 nights in Sep 2025

10/10 Excellent

Tim

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, property conditions & facilities
Only stayed one night. Pleasant, friendly, walkable.
Stayed 1 night in Aug 2025

8/10 Good

mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

jose

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
allgood
Stayed 1 night in Jun 2025

8/10 Good

John

Liked: Staff & service, property conditions & facilities
Stayed 1 night in Sep 2025

6/10 Okay

Jeff

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location was great, beds were very comfortable. The staff was very nice, but the parking was a bit of challenge with not enough spaces for everyone staying. Once you leave, you’re unlikely to get a spot when you return. And the shower was very confusing. Overall it was still a nice hotel and very convenient for getting around.
Stayed 1 night in Aug 2025

10/10 Excellent

Patricia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

6/10 Okay

Antony

Travelled with family and small children, Business traveller
Liked: Cleanliness, staff & service, amenities
Friendly, clean room However parking is on a first come basis, would have been good to know before booking. There is pay and display outside but only for one hour
Stayed 1 night in Aug 2025

6/10 Okay

Christopher

Liked: Cleanliness
Disliked: Staff & service, room comfort

Not a recommendation

The restaurant looked amazing. Unfortunately, we didn’t even try it because of how bad the room was. Uncomfortable bed. Floors uneven and creaky. If you’re remodeling an old place, either go all in on making it “vintage” or go all in modernizing. Desk personnel were not very friendly or helpful. Did have parking but tight and filled up quickly. Walkable to the Cathedral and other sights.
Stayed 2 nights in Aug 2025

10/10 Excellent

Martin

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay- just be advised that if you’re bringing your car, there isn’t much parking
Stayed 1 night in Jun 2025

8/10 Good

M P

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great break

Very friendly staff on the desk and in the restaurant. The location was very central and great for exploring the city. We would stay there again
Stayed 2 nights in Aug 2025

6/10 Okay

sharon.l

Travelled with group
Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities

Good location and nice staff, but...

The hotel was amazing considering it was built in the 1400's. The staff was very nice. The room was decent although the bed was a little too soft for me. The welcome drink of 50% off was a nice surprise. The walls were a little thin, and someone above me was clomping around. The biggest problem that I had was the bed bugs. I got bitten the first night but wasn't sure exactly what was going on. The second night left no doubt. I went down to reception to ask for another room, but they were fully booked. My friend and I had to stay up all night and pay extra to catch an earlier train, ruining our day out in Salisbury. In the morning, the woman at reception said that they would be refunding my money. I hope that everything gets straightened out as, in general, it's a nice place to stay.
Stayed 2 nights in Aug 2025

10/10 Excellent

Ian

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Cracking hotel

Lovely hotel close to city centre. Staff were fantastic and very friendly. Room great and breakfast delicious. I hope to come back one day.
Stayed 1 night in Aug 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Verified traveller

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

David

Stayed 1 night in Aug 2025

10/10 Excellent

Stephanie

Stayed 1 night in Aug 2025