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Best Western George Hotel

3.0 star property
Hotel in Swaffham with 24-hour front desk and restaurant

Photo gallery for Best Western George Hotel

Front of property
Bar (on property)
Terrace/patio
Reception
Desk, iron/ironing board, rollaway beds, free WiFi

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Laundry
  • Room service
The current price is NZ$170
includes taxes & fees
18 Aug - 19 Aug

Explore the area

View map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Market Square
    ‪3 min walk‬
  • Swaffham Museum
    ‪3 min walk‬
  • Castle Acre Priory
    ‪6 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪39 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 7 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(12 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

7.6 out of 10
Good
(9 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Daily housekeeping
Desk
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Wardrobe
Daily housekeeping
Desk
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

About the area

Swaffham

Best Western George Hotel puts you in the heart of Swaffham, within steps of Church of St Peter and St Paul and Market Square. Highlights at this hotel include a restaurant, free self-parking and a bar/lounge. .This pet-friendly hotel offers free WiFi in public areas, a 24-hour front desk and a terrace. Additionally, you'll find laundry facilities, dry cleaning/laundry services and wedding services. English breakfast is available daily between 7:30 AM and 9 AM. .Sights within a short walk of this 3-property class Swaffham hotel include Swaffham Museum and within a 15-minute walk you'll find The Green Britain Centre.

What's nearby

  • Market Square - 3 min walk - 0.3 km
  • Swaffham Museum - 3 min walk - 0.3 km
  • Swaffham Golf Club - 3 min drive - 3.3 km
  • Castle Acre Priory - 6 min drive - 7.0 km
  • Oxburgh Hall - 12 min drive - 14.5 km

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • London (STN-Stansted) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪McTaggarts - ‬9 min drive
  • ‪Norfolk Woods Resort & Spa - ‬8 min drive
  • ‪The Red Lion - ‬3 min walk

About this property

Best Western George Hotel

Hotel in Swaffham with 24-hour front desk and restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. There are 3 meeting rooms available. Best Western George Hotel also features a terrace, laundry facilities, and dry cleaning/laundry services. Self parking is free.

This 3-star Swaffham hotel is smoke free.

  • 28 guestrooms or units
  • 2 levels
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Front desk safe
  • Wedding services available
  • Terrace
  • No smoking on site
  • Bar or lounge
  • Dining venue
Best Western George Hotel offers 28 accommodations with a hairdryer and free toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include baths or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and telephones. Housekeeping is offered on a daily basis and an iron/ironing board can be requested.

Languages

English

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  • Parking included
  • Free WiFi
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4.7 out of 5, Exceptional, 269 reviews
The price is NZ$162
includes taxes & fees
31 Aug - 1 Sept
The Olde Windmill Inn

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 15.0 per night.
  • Cots (infant beds) are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. Guests must contact this property in advance to reserve rollaway/extra beds. This property accepts Visa, Mastercard and American Express. Cash is not accepted. 

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is parking available at Best Western George Hotel?

Yep, Best Western George Hotel has a free self car park.

How much does it cost to stay at Best Western George Hotel?

As of 14 Aug 2025, prices found for a 1-night stay for 2 adults at Best Western George Hotel on 18 Aug 2025 start from NZ$170.00, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Best Western George Hotel serve breakfast?

You bet, English brekkie is available daily from 7:30 AM to 9 AM.

Is there a free airport shuttle available at Best Western George Hotel?

No, Best Western George Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at Best Western George Hotel?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at Best Western George Hotel?

Check-in begins at 2 PM. Check-out time is 11 AM.

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 79 out of 294 reviews
Rating 8 - Good. 132 out of 294 reviews
Rating 6 - Okay. 55 out of 294 reviews
Rating 4 - Poor. 19 out of 294 reviews
Rating 2 - Terrible. 9 out of 294 reviews

8.2/10

Cleanliness

8.6/10

Staff & service

7.6/10

Amenities

7.2/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

4/10 Poor

Darren

Business traveller
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Rooms are Very Tired and extremly small

Rooms are very tired and small. Chair broken, Shower in poor condition, lighting broken, wallpaper peeling off, Wifi very slow. Not a pleasant experience. Staff were excellent when I spoke to them about the room, however unable to resolve. Would not stop here again as the price charged does not reflect the room.
Stayed 2 nights in May 2025

6/10 Okay

David

Travelled with family
Liked: Staff & service
Disliked: Property conditions & facilities

Better than sleeping on a park bench

Firstly i certainly can't complain about the staff, they were fantastic. The hotel itself was a bit of a dump. There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc. Bathrooms were usable but ceratinly in need of modernisation. Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
Stayed 1 night in May 2025

10/10 Excellent

Dan

Stayed 1 night in Apr 2025

8/10 Good

Michael

Liked: Cleanliness
Stayed 1 night in Apr 2025

10/10 Excellent

Janice

Stayed 2 nights in Mar 2025

2/10 Terrible

Dan

Business traveller
Disliked: Cleanliness, property conditions & facilities, room comfort

Bed bugs…enough said.

Unfortunately, the conditions of my stay were far from satisfactory, and I am requesting a full refund for the experience. The following issues were encountered during my visit: 1. **Excessive Noise from Water System**: Every time the water ran through the system, whether in the room or from neighbouring rooms, there was an unbearably loud noise, which disrupted my rest multiple times throughout the stay. 2. **Inadequate Curtains**: The curtains in the room were ineffective at blocking light. I had to keep the windows open for ventilation, which meant that I could not achieve complete darkness in the room. This caused discomfort and disrupted my sleep. 3. **Exposed Electrical Cables**: There were exposed electrical cables sticking out of the wall near the headboard of the bed. This was not only unsightly but also raised serious safety concerns. 4. **Bed Bugs**: Most concerning of all, I discovered bed bugs in the room. This issue is a serious health and hygiene concern and, in my opinion, completely unacceptable for any hotel, particularly one that claims to offer quality accommodations.
Stayed 3 nights in Mar 2025

10/10 Excellent

Tammy

Travelled with partner
Excellent service. Very old building so there a few things that are as best as they can be but are not what you may expect. For example, the tub is higher than normal and would be problematic if you are older. Heat seemed to be missing except in the bathroom. Still, we would easily stay there again when we return.
Stayed 2 nights in Mar 2025

10/10 Excellent

Ivan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

We would stay again!

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Stayed 1 night in Mar 2025

8/10 Good

John

Liked: Cleanliness, staff & service, room comfort
Stayed 3 nights in Feb 2025

8/10 Good

Brad

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
very nice stay, shower not so nice and noisy when in use as was the toilet. but over hall enjoyable stay
Stayed 1 night in Feb 2025

8/10 Good

Verified traveller

Travelled with group
Liked: Staff & service
Stayed 1 night in Feb 2025

8/10 Good

John

Stayed 3 nights in Jan 2025

10/10 Excellent

Jonathan

Business traveller
Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

8/10 Good

Ian

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Dec 2024

8/10 Good

Verified traveller

Liked: Staff & service, room comfort
Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Stayed 1 night in Dec 2024

8/10 Good

Gillian

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

First for a couple of nights

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Stayed 2 nights in Nov 2024

8/10 Good

Sandra

Travelled with partner
Liked: Cleanliness, staff & service, amenities
Excellent for us, as a base to explore properties around Swaffham.
Stayed 1 night in Nov 2024

6/10 Okay

Jane

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Plenty of parking, building and reception looked clean and well maintained. However - price charged not price quoted & booked online and once into original part of hotel things didn't look so good. Paintwork throughout needs completely renewing. Being an old building we accept that layout can be 'quirky' but not only did floors creak, everything else did! - bed, chair doors, headboard (not even attached to bedframe). Bathroom was miniscule, though usable, but concerned if had this room in middle of winter how cold it would be as no visible signs of heating? Room and bathroom overall clean but tired and very basic for £101. Breakfast was good (included in price) and available from 7am which suited us as we had a long journey. If you cosider £101 reasonable we had spent the previous night elsewhere at a guest house and paid £85 for far superiour everything! We use Best Western quite a bit around the country and feel that standards have slipped since lockdown and have not improved. Meal in bar was lovely and all items reasonably priced.
Stayed 1 night in Oct 2024

8/10 Good

Caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2024

6/10 Okay

Sandra

Travelled with partner
Liked: Cleanliness
The service for food was poor, kept waiting for over and hour while other people were being served. They did wave the food cost after I complained.
Stayed 2 nights in Oct 2024

10/10 Excellent

J A

Travelled with family
Liked: Staff & service, room comfort
Stayed 2 nights in Oct 2024

8/10 Good

tina

Liked: Cleanliness, staff & service, property conditions & facilities
Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
Stayed 1 night in Oct 2024

6/10 Okay

Paul

Business traveller
Liked: Cleanliness, staff & service

Faded

Average hotel with no frills - requested an iron but porter ‘had never been asked for one before’ and couldn’t find one - not the level of service expected from a Best western hotel. Room was clean but uncomfortable bed and pillows and poor flow to shower Will avoid in future which is a shame as in a very convenient location
Stayed 1 night in Oct 2024

6/10 Okay

Lee

Business traveller
Liked: Staff & service
Disliked: Property conditions & facilities
Stayed 2 nights in Oct 2024