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Scarlet Hotel

Property class: 3

Photo gallery for Scarlet Hotel

A beach with palm trees, people relaxing, and a calm sea.
An indoor patio with a green wall, seating area, and a table.
A modern living room with leather furniture, a bookshelf, and a red accent wall.
A cozy seating area with a view of a bar area through a green wall.
A rooftop pool area with a lounge chair, a table, and an umbrella.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Housekeeping
The current price is NZ$216
20 Sept - 21 Sept

Explore the area

View map
17 J.L Gordon St., Tel Aviv, 6343801
  • Place, Ben Yehuda Street
    ‪1 min walk‬
  • Place, Ben Gurion House
    ‪3 min walk‬
  • Place, Gordon Beach
    ‪5 min walk‬
  • Airport, Tel Aviv (TLV-Ben Gurion)
    ‪21 min drive‬

Room options

View all photos for Economy Double Room

A hotel room with a bed, curtains, a patterned wall, and a nightstand.

Economy Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • City view
  • 12 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Classic Room, 1 Queen Bed

A hotel room with a floral wallpaper, a bed with white linens, green curtains, a desk with a chair, and a small trash bin.

Classic Room, 1 Queen Bed

9.2 out of 10
Wonderful
(10 reviews)
  • City view
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Classic Double Room

A hotel room with a bed, a nightstand, a radio, a potted plant, a chair, and a window with curtains.

Classic Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room

A bedroom with a bed, a sofa, a small table, a trash bin, and a poster on the wall.

Deluxe Double Room

  • City view
  • 22 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed
  • Free Wi-Fi

View all photos for Standard Room

A rooftop terrace with a checkered floor, a white bathtub, two red chairs, a white table, and a glass bottle.

Standard Room

  • City view
  • 50 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Large Single Bed
  • Free Wi-Fi

View all photos for Deluxe Double Room, Balcony

A modern hotel room with a large bed, a desk with a chair, a small table with a lamp, and a wall with a geometric pattern.

Deluxe Double Room, Balcony

  • City view
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Bed
  • Free Wi-Fi

View all photos for Classic Double Room, Bathtub

A modern hotel room with a large bed, a bathtub, and a window with a view of the outside.

Classic Double Room, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Classic Double Room

A neatly made bed with white linens, a green chair, a nightstand with a lamp, and wall art depicting birds and plants.

Classic Double Room

  • 15 sq m
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Room

A hotel room with a bed, a nightstand, a radio, a potted plant, a chair, and a window with curtains.

Room

  • 15 sq m
  • Sleeps 2
  • Free Wi-Fi

View all photos for Room

A hotel room with a bed, red curtains, and three wall-mounted stars.

Room

  • 10 sq m
  • Sleeps 1
  • Free Wi-Fi

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About the area

Tel Aviv

Scarlet Hotel puts you in the heart of Tel Aviv, steps from Ben Yehuda Street and within a 10-minute stroll of Frishman Beach. Highlights at this hotel include in-room free WiFi and free high-speed Internet. .This hotel offers free WiFi in public areas, a rooftop terrace and concierge services. Additionally, you'll find a snack bar/deli and coffee/tea in a common area. .Sights within a 10-minute walk of this 3-property class Old North hotel include Ben Gurion House and Banana Beach.

What's nearby

  • Ben Yehuda Street - 1 min walk - 0.1 km
  • Ben Gurion House - 3 min walk - 0.3 km
  • Gordon Beach - 5 min walk - 0.5 km
  • Frishman Beach - 5 min walk - 0.5 km
  • Hilton Beach - 8 min walk - 0.8 km

Getting around

  • Shaul HaMelech Station - 3 min drive
  • Tel Aviv HaShalom Station - 11 min drive
  • Tel Aviv (TLV-Ben Gurion) - 31 min drive

Restaurants

  • ‪Dizzy Frishdon (דיזי פרישדון) - ‬4 min walk
  • ‪Boutique Central (בוטיק סנטרל) - ‬2 min walk
  • ‪Santi - ‬1 min walk
  • ‪Deborah By Eyal Shani - ‬1 min walk
  • ‪Keton - ‬5 min walk

About this property

Scarlet Hotel

There's a snack bar/deli on site. Public spaces have free WiFi and wired Internet. A rooftop terrace, a library, and tour/ticket assistance are also featured at Scarlet Hotel.

Smoking is allowed in designated areas at this 3-star Tel Aviv hotel.

  • 35 guestrooms or units
  • Built in 2017
  • Deli
  • Terrace on the roof
  • Towels for the beach
  • Coffee in lobby
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Library
  • Garden
  • Smoking in designated areas
Scarlet Hotel offers 35 air-conditioned accommodations with a safe and a hairdryer. Beds feature premium bedding. 32-inch flat-screen televisions come with premium cable channels and pay-per-view films.

This Tel Aviv hotel provides complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include an iron/ironing board and free toiletries. Housekeeping is provided on a daily basis.

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  • Air-conditioning
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available

Food and drink

  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Library

Family friendly

  • In-room refrigerator
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • Luggage storage
  • Safe at front desk
  • Virtual front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • Beach towels
  • Garden
  • Rooftop terrace

Accessibility

  • No lift

More

  • Built in 2017
  • Designated smoking areas

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 32-inch flat-screen TV with premium cable channels
  • Pay films

Food and drink

  • Refrigerator

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

There is no front desk at this property
A virtual front desk provides assistance to guests
Information provided by the property may be translated using automated translation tools

Pets

  • Pets and service animals are not allowed at Scarlet Hotel

Children and extra beds

  • Children are welcome.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • You may be required to pay the following charge at the property: Israel value-added tax (VAT) at 18%. A VAT exemption is available to travellers who present a valid passport and tourist visa showing that they are not a resident of Israel.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. No on-site parking is available. This property accepts Visa, Mastercard, American Express, Discover, Diners Club and cash. For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • Pets and service animals are not allowed on site.
  • Guests may experience noise disturbance due to nearby construction work.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Dave Gordon Son Brown Hotel Tel Aviv
Dave Gordon Son Brown Hotel
Dave Gordon Son Brown Tel Aviv
Dave Gordon Son Brown
Dave Gordon Son Of A Brown
Dave Gordon - Son of a Brown Hotel
Dave Gordon - Son of a Brown Tel Aviv
Dave Gordon - Son of a Brown Hotel Tel Aviv

Frequently asked questions

What is the cancellation policy at Scarlet Hotel?

Scarlet Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Scarlet Hotel?

As of 9 Sept 2026, prices found for a 1-night stay for 2 adults at Scarlet Hotel on 20 Sept 2026 start from NZ$216, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are there any beaches close to Scarlet Hotel?

Yep, Scarlet Hotel is a short 5-minute walk from Frishman Beach.

Is there a spa on site at Scarlet Hotel?

No, there is no spa at this property. Gordon Swimming Pool is a short 9-minute walk away.

Is there a free airport shuttle available at Scarlet Hotel?

No, Scarlet Hotel does not offer an airport shuttle service.

What time are check-in & check-out at Scarlet Hotel?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at Scarlet Hotel?

No, pets and service animals are not allowed.

Scarlet Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 190 out of 340 reviews
Rating 8 - Good. 105 out of 340 reviews
Rating 6 - Okay. 24 out of 340 reviews
Rating 4 - Poor. 10 out of 340 reviews
Rating 2 - Terrible. 11 out of 340 reviews

9.0/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

keinan

Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Comfortable room and wonderful location. Will gladly stay again.
Stayed 2 nights in Nov 2025
Verified review

8/10 Good

rebecca

Liked: Staff & service
Nice staff, convenient location
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff and service Very attentive The hotel is incredibly located, walkable to a very beautiful beach and close to tons of restaurants, bars and cafes. Highly recommend !!
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Vincent

Liked: Cleanliness, staff & service, amenities
cozy and stylish little hotel, in a prime location to enjoy tel aviv (close to the beach, restaurants and public transportation). Staff is friendly
Stayed 4 nights in Oct 2025
Verified review

8/10 Good

Daniel

Liked: Cleanliness
Very comfortable for a night
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Mauricio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Boutique Hotel

friendly staff and wonderful location
Stayed 1 night in Jun 2022
Verified review

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome place to stay in Tel Aviv
Stayed 8 nights in Aug 2022
Verified review

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Excellent customer service by all staff, Bushra, Jeremy, Alice, Mohammad... Made the stay very pleasant and gave us an upgraded room for no extra cost. Reasonably priced for Tel Aviv, good location, very clean . Staff very open to suggestions.
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place with friendly staff. Great location.
Stayed 7 nights in Aug 2023
Verified review

8/10 Good

Ravid

Liked: Cleanliness, staff & service, property conditions & facilities
Good location
Stayed 1 night in Sep 2023
Verified review

2/10 Terrible

Nisan

Disliked: Cleanliness
Hotel is dirty in the public spaces and in the room. Plus a woman was almost murdered the night we stayed there. Management seemed non plussed about the hellish night everyone in the hotel went through. How they missed a room full of men hanging out on the balcony at 10:30 pm when they closed the lobby that night is negligent. This hotel is not clean and not safe.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Roberto

Liked: Cleanliness, staff & service, amenities
My stay was wonderful — and what made it so is first of all the staff. Couldn’t be friendlier and more helpful — first person I met was Or at the front desk, kindness and desire to help was the best! He took time to ask me about my Israel trip and chat. Jeremy, Bushra and Alice were also very kind. The location is excellent near the beach, near the supermarket on Ben Yehuda and coffee shops on Dizengof. The rate per night was great and the hotel decor is lovely. Highly recommend!
Stayed 6 nights in Nov 2025
Verified review

10/10 Excellent

Matthias

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is extra-nice!
Stayed 1 night in Jan 2023
Verified review

4/10 Poor

Yonatan

Disliked: Cleanliness, property conditions & facilities
Loud
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful reception staff

The staff in reception were fantastic and could not do enough to help.
Stayed 1 night in Jul 2023
Verified review

10/10 Excellent

Elissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff. Great for a couple or one person.
Stayed 3 nights in Aug 2022
Verified review

10/10 Excellent

gilles

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Amazing place with a nice decoration and a very good service
Stayed 4 nights in Aug 2023
Verified review

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and comfortable
Stayed 3 nights in Aug 2023
Verified review

8/10 Good

Marie-Pier

Liked: Cleanliness, staff & service, amenities
Amazing staff! Good location. Confortable beds. Enjoyed the free beer and popcorn.
Stayed 1 night in Oct 2022
Verified review

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Our room was clean and comfortable, the hotel well situated, and close to the beach, but the best part about our stay at the Scarlet hotel was the welcoming, friendly, helpful and excellent staff that greeted us each day that we were there! Our work in Tel Aviv required us to check-in and check-out for three consecutive weekends and each time we returned we were greeted by staff who always made us feel special. Bushra, Alice, Mohamed and Jeremy were terrific hosts and I can recommend the Scarlet hotel to others with 5 stars ! Thank you for making our stay so great ! We will come back again. Shalom. Carolyn Hedmann, Calgary, Canada
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Chialun

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very cozy place

The stay was good. But the false fire alarm upset people. The manager and employees are very friendly. Also the breakfast is awesome and you will go to the cafeteria in their other collection.
Stayed 2 nights in Feb 2023
Verified review

10/10 Excellent

Lawrence

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly hotel with nice features

The front desk staff was very good. Very helpful and always with a pleasant greeting. They gave you details on the hotel amenities as they share with their "cousin" hotel. Convenient to bus stop to airport, that runs every hour.
Stayed 7 nights in Sep 2023
Verified review

8/10 Good

Philippe

Liked: Amenities
Great
Verified review

10/10 Excellent

sabine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Not my first time at Dave Gordon's. Will always come again.
Stayed 4 nights in Sep 2023
Verified review

10/10 Excellent

Marco

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Perfect location, walking distance from Dizengoff street with many bars and restaurants. Walking distance to the beach, where you can walk to okd town Jaffa. The staff is amazing and forthcoming. Venue is very special, nothing standard in all ways.
Stayed 4 nights in Nov 2022