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Scarlet Hotel

Photo gallery for Scarlet Hotel

Beach nearby, beach towels
Exterior
Marina
Terrace/patio
Lobby sitting area

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Housekeeping
The current price is NZ$231
6 May - 7 May

Explore the area

View map
17 J.L Gordon St., Tel Aviv, 6343801
  • Place, Ben Yehuda Street
    ‪1 min walk‬
  • Place, Ben Gurion House
    ‪3 min walk‬
  • Place, Gordon Beach
    ‪5 min walk‬
  • Airport, Tel Aviv (TLV-Ben Gurion)
    ‪22 min drive‬

Room options

View all photos for Economy Double Room

Economy Double Room

Economy Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • City view
  • 12 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Classic Room, 1 Queen Bed

Classic Room, 1 Queen Bed

Classic Room, 1 Queen Bed

9.2 out of 10
Wonderful
(10 reviews)
  • City view
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Classic Double Room

Classic Double Room

Classic Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 16 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Deluxe Double Room

Deluxe Double Room

Deluxe Double Room

  • City view
  • 22 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

View all photos for Standard Room

Standard Room | Terrace/patio

Standard Room

  • City view
  • 50 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Large Single Bed

View all photos for Deluxe Double Room, Balcony

Deluxe Double Room, Balcony

Deluxe Double Room, Balcony

  • City view
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Single Bed

View all photos for Double Room

Double Room

Double Room

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

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About the area

Tel Aviv

Scarlet Hotel puts you in the heart of Tel Aviv, steps from Ben Yehuda Street and within a 10-minute stroll of Frishman Beach. Highlights at this hotel include in-room free WiFi and free high-speed Internet. .This hotel offers free WiFi in public areas, a rooftop terrace and concierge services. Additionally, you'll find a snack bar/deli and coffee/tea in a common area. .Sights within a 10-minute walk of this 3-property class Old North hotel include Ben Gurion House and Banana Beach.

What's nearby

  • Ben Yehuda Street - 1 min walk - 0.0 km
  • Ben Gurion House - 3 min walk - 0.3 km
  • Gordon Beach - 5 min walk - 0.5 km
  • Frishman Beach - 5 min walk - 0.5 km
  • Banana Beach - 5 min walk - 0.5 km

Getting around

  • Holon Junction Station - 7 min drive
  • Tel Aviv (TLV-Ben Gurion) - 31 min drive

Restaurants

  • ‪Aroma (ארומה) - ‬3 min walk
  • ‪Arale Pizza Bar (ארל'ה) - ‬3 min walk
  • ‪Keton - ‬5 min walk
  • ‪Locker Room Cafe - ‬1 min walk
  • ‪Santi - ‬1 min walk

About this property

Scarlet Hotel

There's a snack bar/deli on site. Public spaces have free WiFi and wired Internet. A rooftop terrace, a library, and tour/ticket assistance are also featured at Scarlet Hotel.

Smoking is allowed in designated areas at this 3-star Tel Aviv hotel.

  • 35 guestrooms or units
  • Built in 2017
  • Deli
  • Terrace on the roof
  • Towels for the beach
  • Coffee in lobby
  • Front desk (limited hours)
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Library
  • Garden
  • Smoking in designated areas
Scarlet Hotel offers 35 air-conditioned accommodations with a safe and a hairdryer. Beds feature premium bedding. 32-inch flat-screen televisions come with premium cable channels and pay-per-view films.

This Tel Aviv hotel provides complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include an iron/ironing board and free toiletries. Housekeeping is provided on a daily basis.

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Maxim Hotel Tel Aviv
Tel Aviv Promenade
  • Breakfast included
  • Parking included
  • Free Wi-Fi
  • Air-conditioning
4.4 out of 5, Excellent, 757 reviews
The price is NZ$419
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available

Food and drink

  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Library

Family friendly

  • In-room refrigerator
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • Beach towels
  • Garden
  • Rooftop terrace

Accessibility

  • No lift

More

  • Built in 2017
  • Designated smoking areas

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 32-inch flat-screen TV with premium cable channels
  • Pay films

Food and drink

  • Refrigerator

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

The front desk is open daily from 8:00 AM - midnight
Front desk staffed during limited hours
Information provided by the property may be translated using automated translation tools

Access methods

Front desk (limited hours)

Pets

  • Pets and service animals are not allowed at Scarlet Hotel

Children and extra beds

  • Children are welcome.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • You may be required to pay the following charge at the property: Israel value-added tax (VAT) at 18%. A VAT exemption is available to travellers who present a valid passport and tourist visa showing that they are not a resident of Israel.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. No on-site parking is available. This property accepts Visa, Mastercard, American Express, Discover, Diners Club and cash. For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • Pets and service animals are not allowed on site.
  • Guests may experience noise disturbance due to nearby construction work.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Dave Gordon Son Brown Hotel Tel Aviv
Dave Gordon Son Brown Hotel
Dave Gordon Son Brown Tel Aviv
Dave Gordon Son Brown
Dave Gordon Son Of A Brown
Dave Gordon - Son of a Brown Hotel
Dave Gordon - Son of a Brown Tel Aviv
Dave Gordon - Son of a Brown Hotel Tel Aviv

Frequently asked questions

What is the cancellation policy at Scarlet Hotel?

Scarlet Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Scarlet Hotel?

As of 27 Apr 2026, prices found for a 1-night stay for 2 adults at Scarlet Hotel on 6 May 2026 start from NZ$231, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are there any beaches close to Scarlet Hotel?

Yep, Scarlet Hotel is a short 5-minute walk from Frishman Beach.

Is there a spa on site at Scarlet Hotel?

No, there is no spa at this property. Gordon Swimming Pool is a short 9-minute walk away.

Is there a free airport shuttle available at Scarlet Hotel?

No, Scarlet Hotel does not offer an airport shuttle service.

What time are check-in & check-out at Scarlet Hotel?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at Scarlet Hotel?

No, pets and service animals are not allowed.

Scarlet Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 187 out of 336 reviews
Rating 8 - Good. 105 out of 336 reviews
Rating 6 - Okay. 23 out of 336 reviews
Rating 4 - Poor. 10 out of 336 reviews
Rating 2 - Terrible. 11 out of 336 reviews

9.0/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

Reviews

2/10 Terrible

Nisan

Disliked: Cleanliness
Hotel is dirty in the public spaces and in the room. Plus a woman was almost murdered the night we stayed there. Management seemed non plussed about the hellish night everyone in the hotel went through. How they missed a room full of men hanging out on the balcony at 10:30 pm when they closed the lobby that night is negligent. This hotel is not clean and not safe.
Stayed 2 nights in Jan 2026

6/10 Okay

Mariola

Stayed 8 nights in Nov 2025

10/10 Excellent

Roberto

Travelled with group
Liked: Cleanliness, staff & service, amenities
My stay was wonderful — and what made it so is first of all the staff. Couldn’t be friendlier and more helpful — first person I met was Or at the front desk, kindness and desire to help was the best! He took time to ask me about my Israel trip and chat. Jeremy, Bushra and Alice were also very kind. The location is excellent near the beach, near the supermarket on Ben Yehuda and coffee shops on Dizengof. The rate per night was great and the hotel decor is lovely. Highly recommend!
Stayed 6 nights in Nov 2025

10/10 Excellent

keinan

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Comfortable room and wonderful location. Will gladly stay again.
Stayed 2 nights in Nov 2025

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Our room was clean and comfortable, the hotel well situated, and close to the beach, but the best part about our stay at the Scarlet hotel was the welcoming, friendly, helpful and excellent staff that greeted us each day that we were there! Our work in Tel Aviv required us to check-in and check-out for three consecutive weekends and each time we returned we were greeted by staff who always made us feel special. Bushra, Alice, Mohamed and Jeremy were terrific hosts and I can recommend the Scarlet hotel to others with 5 stars ! Thank you for making our stay so great ! We will come back again. Shalom. Carolyn Hedmann, Calgary, Canada
Stayed 2 nights in Nov 2025

4/10 Poor

Yonatan

Disliked: Cleanliness, property conditions & facilities
Loud
Stayed 2 nights in Nov 2025

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Excellent customer service by all staff, Bushra, Jeremy, Alice, Mohammad... Made the stay very pleasant and gave us an upgraded room for no extra cost. Reasonably priced for Tel Aviv, good location, very clean . Staff very open to suggestions.
Stayed 3 nights in Oct 2025

10/10 Excellent

Diana

Stayed 1 night in Nov 2025

8/10 Good

rebecca

Liked: Staff & service
Nice staff, convenient location
Stayed 1 night in Nov 2025

6/10 Okay

H

Stayed 2 nights in Oct 2025

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff and service Very attentive The hotel is incredibly located, walkable to a very beautiful beach and close to tons of restaurants, bars and cafes. Highly recommend !!
Stayed 4 nights in Oct 2025

10/10 Excellent

shani

Stayed 1 night in Oct 2025

10/10 Excellent

Lawrence

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly hotel with nice features

The front desk staff was very good. Very helpful and always with a pleasant greeting. They gave you details on the hotel amenities as they share with their "cousin" hotel. Convenient to bus stop to airport, that runs every hour.
Stayed 7 nights in Sep 2023

8/10 Good

Ravid

Liked: Cleanliness, staff & service, property conditions & facilities
Good location
Stayed 1 night in Sep 2023

6/10 Okay

David

Liked: Cleanliness, property conditions & facilities, room comfort

Quirky clean well priced hotel up a flight or two

This is a quirky little hotel with retro 50s decor, which I adore… it’s only about four blocks from the Gorden Beach, which is my favorite beach so I like the location The price is good in the rooms are comfortable. There are some cons here all of the rooms are upone to three or four flights of stairs. While there is coffee in the lobby… The lady at the front desk said they never have milk that said, how hard would it be to have milk?… Breakfast is not at the site it’s around the corner, and since I was late for a plane, I just went across the street and brought a cappuccino.
Stayed 1 night in Sep 2023

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place with friendly staff. Great location.
Stayed 7 nights in Aug 2023

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and comfortable
Stayed 3 nights in Aug 2023

10/10 Excellent

Ilán Ariel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excelent hotel very good price

Stayed 2 nights in Aug 2023

4/10 Poor

Zoe

Disliked: Cleanliness, amenities
First you get a heavy awful smell of a cheep cleaning product that make you want to puke. Then you find out that the bed is unleavened. One side is low and soft the other is higher and hard.. I decided to say something. The front desk guy had hard time to understand me, luckily there was a vacancy and I got a different room pretty quick. Then I’ve notice the length of the bed. I’m super short. And I reached the of it. Can’t imagine what other people felt like. Strange enough, when I came to complain about the bed the front desk thought I’m complaining about that. Clearly I’m not the first one to notice.. And the small window in a size of a prison cell. The bathroom had mold on the caulking. I can only hope that the towels were actually washed. Cleaning failed. Feel like a cheep hotel that people come to hookup And this my friends, a perfect example on how the joke is on us, the guests. And how those people get Rich. And their kids wear Gucci clothes while we need to settle for bear minimum. Paying hotel prices while getting cheap hostel rooms.

10/10 Excellent

moran

Stayed 2 nights in Jul 2023

10/10 Excellent

Keith

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful reception staff

The staff in reception were fantastic and could not do enough to help.
Stayed 1 night in Jul 2023

10/10 Excellent

Marcy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Colorful bathroom

Loved the room but the walk in shower floor was pitched away from the drain so i had to use lots of towels to keep the water from soaking the bathroom floor
Stayed 4 nights in Jun 2023

4/10 Poor

Verified traveller

Disliked: Room comfort
Stayed 2 nights in Apr 2023

6/10 Okay

Jordan

Stayed 15 nights in May 2023

10/10 Excellent

Andrew

Liked: Cleanliness, property conditions & facilities, room comfort

Great find not far from the beach!

Incredibly friendly staff, and very warm welcome! There are only two things I would note: - I was unaware there was no elevator at this property. While it was not necessarily a major inconvenience, I was placed on the top floor and had to carry my luggage up 4 flights of stairs to my room. - The signage outside the property could use some improvements, it is somewhat hidden off the road (especially since the reception is in a separate building from the hotel units. Overall, I’d highly recommend any solo travelers and families alike, especially for a budget friendly and optimal location in Tel Aviv!! The staff was beyond friendly, and extremely receptive to my needs.
Stayed 1 night in May 2023