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37GS Residences

4.0 star property
Apartment with a rooftop terrace, 5-minute walk to Piccadilly Circus

Photo gallery for 37GS Residences

GS16 - 2 Bed Superior | Wardrobe
Rooftop terrace
Full-sized fridge, microwave, oven, stovetop
GS12 - 2 Bed Superior | Private kitchen
GS22 - 3 Bed Penthouse | Living area

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Kitchen
  • Washing machine
  • Dryer
  • Free Wi-Fi
  • Air-conditioning
  • Outdoor space
The current price is NZ$706
includes taxes & fees
10 Feb - 11 Feb

Explore the area

View map
37 Golden Square, London, England, W1F 9LB
  • Place, Regent Street
    ‪2 min walk‬
  • Place, Piccadilly
    ‪3 min walk‬
  • Place, Piccadilly Circus
    ‪5 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪65 min drive‬

Room options

View all photos for GS4 - 2 Bed Deluxe

GS4 - 2 Bed Deluxe | Terrace/patio

GS4 - 2 Bed Deluxe

Highlights

Furnished balcony or patio
Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS16 - 2 Bed Superior

GS16 - 2 Bed Superior | Living area

GS16 - 2 Bed Superior

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS20 - 2 Bed Executive

GS20 - 2 Bed Executive | Living area

GS20 - 2 Bed Executive

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 80 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS19 - 2 Bed Deluxe

GS19 - 2 Bed Deluxe | Terrace/patio

GS19 - 2 Bed Deluxe

Highlights

Furnished balcony or patio
Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
  • 118 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS2 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS2 - 1 Bed Executive

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS22 - 3 Bed Penthouse

GS22 - 3 Bed Penthouse | Terrace/patio

GS22 - 3 Bed Penthouse

Highlights

Furnished balcony or patio
Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS1 - 3 Bed Deluxe

GS1 - 3 Bed Deluxe | Living area

GS1 - 3 Bed Deluxe

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS5 - 3 Bed Deluxe

GS5 - 3 Bed Deluxe | Living area

GS5 - 3 Bed Deluxe

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS18 - 2 Bed Executive

GS18 - 2 Bed Executive | Living area

GS18 - 2 Bed Executive

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS13 - 3 Bed Deluxe

GS13 - 3 Bed Deluxe | Living area

GS13 - 3 Bed Deluxe

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS9 - 3 Bed Deluxe

GS9 - 3 Bed Deluxe | Living area

GS9 - 3 Bed Deluxe

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • City view
  • 3 bedrooms
  • Sleeps 6
  • 1 King Bed and 2 Double Beds

View all photos for GS17 - 3 Bed Deluxe

GS17 - 3 Bed Deluxe | Living area

GS17 - 3 Bed Deluxe

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS6 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS6 - 1 Bed Executive

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS10 - 1 Bed Executive

GS10 - 1 Bed Executive | Living area

GS10 - 1 Bed Executive

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for GS14 - 1 Bed Executive

GS14 - 1 Bed Executive | Living area

GS14 - 1 Bed Executive

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS21 - 2 Bed Deluxe

GS21 - 2 Bed Deluxe | Terrace/patio

GS21 - 2 Bed Deluxe

Highlights

Furnished balcony or patio
Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS15 - 2 Bed Superior

GS15 - 2 Bed Superior | Living area

GS15 - 2 Bed Superior

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS12 - 2 Bed Superior

GS12 - 2 Bed Superior | Living area

GS12 - 2 Bed Superior

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS11 - 2 Bed Superior

GS11 - 2 Bed Superior | Living area

GS11 - 2 Bed Superior

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS8 - 2 Bed Superior

GS8 - 2 Bed Superior | Living area

GS8 - 2 Bed Superior

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 2 bedrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed

View all photos for GS7 - 2 Bed Superior

GS7 - 2 Bed Superior | Living area

GS7 - 2 Bed Superior

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS3 - 2 Bed Superior

GS3 - 2 Bed Superior | Living area

GS3 - 2 Bed Superior

Highlights

Separate dining area
Separate sitting area
Soundproofed
Air conditioning
Heating
Kitchen
Full-sized fridge/freezer
Dining table
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for Three-Bedroom Apartment

Laptop workspace, soundproofing, iron/ironing board, free WiFi

Three-Bedroom Apartment

  • Sleeps 8

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About the area

London

At 37GS Residences you'll be within a short 5-minute stroll of popular places like Piccadilly Circus and Piccadilly. .Each apartment is soundproofed and features a flat-screen TV with cable channels, along with a washer/dryer, free WiFi and a dining area. In-room dining is easy with a kitchen that comes equipped with a fridge, a microwave and a stovetop. A sitting area, an espresso maker and Netflix are also available. Weekly housekeeping is available. .This smoke-free apartment building offers free WiFi in public areas, a rooftop terrace and a 24-hour front desk. Added amenities include laundry facilities, luggage storage and a lift.
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What's nearby

  • Regent Street - 2 min walk - 0.2 km
  • Piccadilly - 3 min walk - 0.3 km
  • Bond Street - 4 min walk - 0.4 km
  • Piccadilly Circus - 5 min walk - 0.4 km
  • Leicester Square - 7 min walk - 0.7 km

Getting around

  • Piccadilly Circus Underground Station - 4 min walk
  • Tottenham Court Road Station - 12 min walk
  • London (LCY-London City) - 42 min drive

Restaurants

  • ‪Flat Iron Soho - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪Disrepute - ‬1 min walk
  • ‪Donutelier - ‬2 min walk
  • ‪Be At One - ‬2 min walk

About this property

Entire place

You'll have the entire apartment to yourself and will only share it with other guests in your party.

37GS Residences

Apartment with a rooftop terrace, 5-minute walk to Piccadilly Circus
As a guest of 37GS Residences, you'll find a rooftop terrace, laundry facilities, and a lift. Public spaces have free WiFi.

This 4-star London apartment is smoke free.

  • 3 guestrooms or units
  • Terrace on the roof
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Lift
  • No smoking on site
37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. This accommodation has separate sitting areas and includes dining tables and kitchen islands. Accommodation at this 4-star apartment has kitchens with full-sized fridge/freezers, stovetops, microwaves and separate dining areas. Bathrooms include baths or showers and hairdryers.

Guests can surf the web using complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and an iron/ironing board. Housekeeping is provided on a weekly basis.

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London Choice Apartments - Mayfair One
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Property amenities

Internet

  • Available in the apartment: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Kitchen

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Electric kettle
  • Espresso maker
  • Freezer
  • Full-sized refrigerator/freezer
  • Hob
  • Kitchen island
  • Microwave
  • Oven
  • Toaster

Dining

  • Couples/private dining
  • Dining table

Bedrooms

  • Bedsheets provided
  • Rollaway/extra bed: GBP 36 per night

Bathroom

  • Bathtub or shower
  • Hair dryer
  • Toilet paper
  • Towels provided

Living spaces

  • Dining table
  • Heated floor
  • Separate dining area
  • Separate sitting area

Entertainment

  • Flat-screen TV with cable channels
  • Netflix
  • Streaming services

Outdoor areas

  • Rooftop terrace

Laundry

  • Laundry detergent
  • Laundry facilities
  • Washer/dryer

Work spaces

  • Laptop workspace

Comfort

  • Air conditioning
  • Heating

Pets

  • No pets allowed

Suitability/Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (81 centimetre wide door)
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk (79 centimetre high)
  • Smoke-free property

Services and conveniences

  • 24-hour front desk
  • Iron/ironing board
  • Luggage storage
  • Weekly housekeeping

Location highlights

  • In a business district
  • In a shopping district
  • Near a health/beauty spa
  • Near a metro station
  • Near a train station
  • Near an outlet shopping centre

Safety features

  • Carbon monoxide detector (host has indicated there is a carbon monoxide detector on the property)
  • Smoke detector (host has indicated there is a smoke detector on the property)
  • Security system
  • Fire extinguisher

General

  • 3 units
  • Soundproofing

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

The property charges 2 per cent for credit card payments
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 36.0 per night.
  • Cots (infant beds) are available for GBP 18.0 per night.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A damage deposit of GBP 750 will be collected before check-in.
  • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Crib (infant bed) fee: GBP 18.0 per night
  • Rollaway bed fee: GBP 36.0 per night
  • Cleaning supplies fee: GBP 240 per stay
  • Credit card charges are subject to a surcharge of 2 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
On-site parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated that there is a carbon monoxide detector on the property
Host has indicated that there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property is professionally cleaned
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. No on-site parking is available. This property accepts Visa, Mastercard, American Express, debit cards and cash. On-site parties or group events are strictly prohibited. Long-term renters welcome. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector and a security system in all accommodation. The property is professionally cleaned.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

37GS Residences London
Golden Square Residence
37GS Residences Apartment
Luxury 2 Bedroom Golden Square
37GS Residences Apartment London

Frequently asked questions

Is there a free airport shuttle available at 37GS Residences?

No, 37GS Residences does not offer an airport shuttle service.

How much does it cost to stay at 37GS Residences?

As of 9 Feb 2026, prices found for a 1-night stay for 2 adults at 37GS Residences on 10 Feb 2026 start from NZ$706.31, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time are check-in & check-out at 37GS Residences?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at 37GS Residences?

No, pets are not allowed.

37GS Residences Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 33 out of 41 reviews
Rating 8 - Good. 2 out of 41 reviews
Rating 6 - Okay. 5 out of 41 reviews
Rating 4 - Poor. 1 out of 41 reviews
Rating 2 - Terrible. 0 out of 41 reviews

9.4/10

Cleanliness

9.4/10

Amenities

9.2/10

Property conditions & facilities

Reviews

6/10 Okay

ll

Liked: Cleanliness
Nice modern apartment
Stayed 1 night in Nov 2025

10/10 Excellent

Stephanie

Travelled with family
Liked: Cleanliness, room comfort
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Stayed 5 nights in Sep 2025

10/10 Excellent

Julia

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Stayed 2 nights in Sep 2025

10/10 Excellent

Nikky

Liked: Cleanliness, property conditions & facilities
Stayed 16 nights in Aug 2025

10/10 Excellent

Kazim

Comfortable beds. Close to most shops and food places. Quiet and cosy.
Stayed 1 night in Jul 2025

10/10 Excellent

Elizabeth

Travelled with family
Liked: Cleanliness, room comfort
Stayed 7 nights in Jun 2025

10/10 Excellent

Corey

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Stayed 4 nights in Jun 2025

10/10 Excellent

Nicole

Travelled with family
Liked: Cleanliness, room comfort
Stayed 8 nights in May 2025

10/10 Excellent

Max

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Stayed 3 nights in Mar 2025

10/10 Excellent

Inderpaul

Business traveller
Liked: Cleanliness, room comfort
Stayed 3 nights in Mar 2025

6/10 Okay

Cecilia

Liked: Cleanliness, amenities
The apartment is good however the beds need changing. The mattresses were very springy and it was very uncomfortable. The hot water system was not working on the first night. Thankfully, Akraz at reception resolved the issue for us. He didn’t stop until he had the issue resolved. He could have just waited for the technician the following morning to fix it but he still insisted on fixing it himself. Thank you.
Stayed 3 nights in Jan 2025

10/10 Excellent

Nidhi, Aldie

Travelled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Stayed 3 nights in Dec 2024

10/10 Excellent

James

Travelled with family
Liked: Cleanliness, room comfort
Stayed 1 night in Nov 2024

10/10 Excellent

Jeffrey

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024

6/10 Okay

Fabienne

Liked: Cleanliness
The staff were really nice and check-in and out very easy, good communication. This is a modern flat with a few maintenance issues. The shower fittings needed fixing. We found the controls for the aircon and underfloor heating complicated and obtrusive - very bright boxes on the wall in each room. Also hated the automatic light in the bathroom. We found the bed uncomfortable and quite small. This is a very busy area so we expected noise from the street, we didn't expect such a lound humming from within. Overall this place is all about location which is fantastic but I don't think we would stay there again.
Stayed 7 nights in Aug 2024

10/10 Excellent

Melissa, Las Vegas

Liked: Cleanliness, amenities, property conditions & facilities
Incredible space. Prime location
Stayed 1 night in Aug 2024

10/10 Excellent

Stephanie

Travelled with family
Liked: Cleanliness, room comfort

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024

10/10 Excellent

stuart, Pasadena

Liked: Cleanliness, property conditions & facilities
Wonderful, will return!!
Stayed 1 night in Jul 2024

10/10 Excellent

Andres

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort
Stayed 3 nights in May 2024

10/10 Excellent

Debra

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Overall very nice.
Stayed 2 nights in Mar 2024

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, room comfort
Great space. Great location.
Stayed 4 nights in Dec 2023

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, room comfort

Hidden Gem!

We had a wonderful stay! It is very nice and cozy. The apartment looks exactly like the photos. Located at the most central area, with this price and the space / facilities we got - it is a beat! Strongly recommend for family who want some quiet time but still want to be immersed in the best of London. Will definitely come back
Stayed 6 nights in Nov 2023

10/10 Excellent

AURELIE

Travelled with family
Liked: Cleanliness, room comfort
Stayed 8 nights in Jul 2023

10/10 Excellent

Kira

Travelled with family and small children
Liked: Cleanliness, property conditions & facilities
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023