Assembly Leicester Square

3.5 star property
Hotel with a restaurant, near The British Museum

Photo gallery for Assembly Leicester Square

Cozy Comfort With a Little Extra Space
Balcony
Living area
Restaurant
Bar (on property)

Reviews

8.2 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Bar
  • Housekeeping
  • Air conditioning
The current price is NZ$272
includes taxes & fees
26 Oct - 27 Oct

Explore the area

View map
27 - 31 Charing Cross Road, London, England, WC2H 0LS
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Big Ben
    ‪15 min walk‬
  • Place, London Eye
    ‪17 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬

Room options

Modern Room, Spread Out and Settle In

7.4 out of 10
Good
(10 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Separate bedroom
Hairdryer
Daily housekeeping
  • 16 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Sofa Bed

Cozy Comfort With a Little Extra Space

8.2 out of 10
Very good
(172 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Separate bedroom
Hairdryer
Daily housekeeping
Travel cot
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

Compact and Comfy Windowless Room

7.6 out of 10
Good
(43 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Separate bedroom
Hairdryer
Daily housekeeping
  • 10 sq m
  • Sleeps 2
  • 1 Double Bed

Compact And Comfy Windowless Room

  • Sleeps 2

Cozy Comfort With A Little Extra Space 

  • Sleeps 2

Modern Room - Spread Out And Settle In

  • Sleeps 3

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About the area

London

Assembly Leicester Square puts you in the heart of London, within a 20-minute stroll of The British Museum and Big Ben. Highlights at this hotel include a restaurant and in-room free WiFi. .For a drink, you can stop by the hotel's own lounge bar. Other amenities include free Wi-Fi in public areas, a 24-hour front desk and luggage storage. Each morning buffet breakfast is served between 7:00 AM and 10:30 AM. .Places within a 30-minute walk of this 3.5-property class London City Centre hotel include London Eye and Buckingham Palace.

What's nearby

  • The British Museum - 15 min walk - 1.3 km
  • Big Ben - 15 min walk - 1.3 km
  • London Eye - 17 min walk - 1.4 km
  • Buckingham Palace - 17 min walk - 1.5 km
  • Hyde Park - 4 min drive - 2.0 km

Getting around

  • Leicester Square Underground Station - 2 min walk
  • Charing Cross Station - 5 min walk
  • London (LCY-London City) - 39 min drive

Restaurants

  • ‪Burger King - ‬1 min walk
  • ‪Jollibee - ‬2 min walk
  • ‪The Moon Under Water (Wetherspoon) - ‬2 min walk
  • ‪The Bear and Staff - ‬1 min walk
  • ‪The Cork & Bottle - ‬1 min walk

About this property

Assembly Leicester Square

Hotel with a restaurant, near The British Museum
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi.

This 3.5-star London hotel is smoke free.

  • 121 guestrooms or units
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Lift
  • No smoking on site
  • Bar or lounge
  • Dining venue
Assembly Leicester Square offers 121 air-conditioned accommodations with a hairdryer and free toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include a shower. Housekeeping is provided on a daily basis.

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:30 AM for a fee: GBP 15 for adults and GBP 15 for children
  • A bar/lounge
  • A restaurant

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Wheelchair accessibility

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower
  • Towels provided

More

  • Air conditioning
  • Heating
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 15 for adults and from GBP 15 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. This property accepts credit or debit cards, Visa and Mastercard. Cash is not accepted. 

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Frequently asked questions

What is the cancellation policy at Assembly Leicester Square?

Assembly Leicester Square offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Assembly Leicester Square?

As of 19 Oct 2025, prices found for a 1-night stay for 2 adults at Assembly Leicester Square on 26 Oct 2025 start from NZ$272.29, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Assembly Leicester Square serve breakfast?

Yeah, buffet breakfast is served daily between 7:00 AM and 10:30 AM.

Is there a free airport shuttle available at Assembly Leicester Square?

No, Assembly Leicester Square does not offer an airport shuttle service.

Is there a bar or restaurant at Assembly Leicester Square?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at Assembly Leicester Square?

Check-in begins at 3:00 PM. Check-out time is 11 AM.

Are pets allowed at Assembly Leicester Square?

No, pets are not allowed.

Reviews

Assembly Leicester Square Reviews

8.2

Very good

8.6/10

Cleanliness

8.6/10

Staff & service

7.2/10

Amenities

8.0/10

Property conditions & facilities

8.2/10

Eco-friendliness
Rating 10 - Excellent. 752 out of 1746 reviews
Rating 8 - Good. 522 out of 1746 reviews
Rating 6 - Okay. 287 out of 1746 reviews
Rating 4 - Poor. 104 out of 1746 reviews
Rating 2 - Terrible. 81 out of 1746 reviews

Reviews

8/10 Good

Rebecca Weiss

Disliked: Staff & service
Great location, nice rooms - but we booked a
Stayed 3 nights in Jul 2025

10/10 Excellent

Teresa, Prescott

Liked: Cleanliness, staff & service, property conditions & facilities
Clean hotel and friendly staff. Very convenient location to restaurants and theatre. To see MouseTrap is only a 5 minute walk. Underground is across the street.
Stayed 1 night in Jul 2025

8/10 Good

julian

Liked: Cleanliness, staff & service
Great price for the location, small room but perfectly ok, no window may leave some feeling claustrophobic. Great shower and nice roof top bar with great views. Staff were helpful.
Stayed 1 night in Jul 2025

10/10 Excellent

Yareen

Liked: Cleanliness
Stayed 1 night in Jun 2025

10/10 Excellent

todd

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and could walk to all key attractions
Stayed 1 night in Jul 2025

10/10 Excellent

Daniel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place in the heart of London, fantastic service and breakfast was an absolute bonus considering breakfast options in London is scarce
Stayed 4 nights in Jul 2025

6/10 Okay

AUTUMN

Liked: Staff & service
Disliked: Property conditions & facilities
Stayed 3 nights in Jul 2025

6/10 Okay

Matthew

Business traveller
Liked: Cleanliness, staff & service, room comfort
Good stay, very basic room.
Stayed 1 night in Jun 2025

2/10 Terrible

Rosemarie

Stayed 1 night in Jul 2025

8/10 Good

Matthew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great location

Would be nice to have tea/ coffee in room
Stayed 2 nights in Jul 2025

4/10 Poor

Hayley

Travelled with partner
Disliked: Cleanliness, amenities, property conditions & facilities
Do not recommend this hotel. It has a great location but that’s it. Small room, AC didn’t work so it was super hot. Water sounds were really loud anytime anyone in room or other rooms used water. No TV in the room. Only shampoo as an amenity. Halls were smelly. Pretty self service no real helpful staff. Super basic hotel, only stayed 3 nights but an overall bad experience. Avoid if possible.
Stayed 3 nights in Jul 2025

10/10 Excellent

Gavin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay

Lovely stay, great location. We wished there was a tv though
Stayed 1 night in Jul 2025

6/10 Okay

Clare

Travelled with partner
Liked: Cleanliness
Disliked: Amenities
The room was very noisy when others were using water/shower (I assumed this was want caused the noises). This was throughout the night and morning and kept waking me. No kettle or tv in room. Little storage or surface space. Told staff at check out and they just ignored me
Stayed 1 night in Jul 2025

10/10 Excellent

Pavel

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The rooms are small but comfortable and clean. Perfect central location. 1 min walk to the subway. Good breakfast option on the rooftop restaurant for the extra pay.
Stayed 1 night in Jul 2025

10/10 Excellent

Adam

Liked: Cleanliness, staff & service, property conditions & facilities
Love the location! Small but clean and comfortable!
Stayed 2 nights in Jun 2025

10/10 Excellent

Steve

Stayed 4 nights in Jun 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quirky Hotel in a Super Central Location

Fab stay, 2 minute walk from Leicester Square tube station. Quirky hotel, literally a door off street, with 9 floors of rooms & a rooftop restaurant/bar with the most incredible views over London. We had a ‘cosy comfort room with a little extra space’ on 9th floor, room was small, but very clean, comfortable bed, windows with amazing views, extra pillows were brought on request, & excellent air con! Note there is no tv or kettle facilities in room. But Staff were so friendly at reception & in restaurant. Our room rate included breakfast which was really good, lots of choices. Hotel is in such a great location, 5 min walk to Covent Garden, Chinatown, theatre district, bars & restaurants all around, 10 min max walk to Embankment & multiple tube stations. We were attending Wimbledon & were able to get a direct train from Embankment which was so handy. This is a quirky hotel, will definitely return & thoroughly recommend!
Stayed 2 nights in Jul 2025

6/10 Okay

Kristen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good location

Room was clean but no TVs. Great location. The lobby smelled HORRIBLY of a very strong perfume at all times. If you are sensitive to smells or have allergies, I would avoid
Stayed 1 night in Jul 2025

6/10 Okay

William S

Central location ; very small room ; just not my cup of tea. i prefer East London. This hotel solved a need , but i would pick a different hotel in this part of town.
Stayed 1 night in Jul 2025

10/10 Excellent

Bendik Windel

Stayed 2 nights in Apr 2025

10/10 Excellent

Gavin

Stayed 1 night in Jun 2025

10/10 Excellent

Matthew

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
A good hotel to use as a base
Stayed 1 night in Jul 2025

6/10 Okay

Jennifer, Merritt Island

Travelled with partner, Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
The room was extremely small and the rooftop bar was ridiculously expensive. But, it was in a great location and the the rooftop bar has amazing views
Stayed 2 nights in Jul 2025

8/10 Good

Arturo

Liked: Cleanliness, staff & service, property conditions & facilities
Conveniently located , rooms are small but comfortable.
Stayed 3 nights in Apr 2025

10/10 Excellent

maryem

Stayed 1 night in Jul 2025