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Broadwick Soho

Photo gallery for Broadwick Soho

A hotel entrance with a red awning, potted plants, and a brick facade.
Unclassified image, 2 of 62, button
A well-lit entrance with a pink door, brick walls, and potted plants.
An outdoor dining area with a round table set for two, surrounded by cushioned seating and various plants.
A bar area with a long counter, multiple stools, and a variety of bottles on shelves.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Parking available
  • Business services
The current price is NZ$1,461
includes taxes & fees
24 Sept - 25 Sept

Explore the area

View map
20 Broadwick Street, London, England, W1F 8HT
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Carnaby Street
    ‪1 min walk‬
  • Place, Oxford Street
    ‪3 min walk‬
  • Airport, London (LGW-Gatwick)
    ‪111 min drive‬

Room options

View all photos for Junior Suite

A hotel room with a bed, a sofa, a round table, and a decorative elephant statue.

Junior Suite

  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

A hotel room with a large bed, a sitting area with a sofa and a table, a mirror, and a view of the city through the window.

Suite (Broadwick)

  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

A neatly made bed with white linens, a wooden nightstand with a lamp, a vase with flowers, and a framed botanical print.

Superior Room

10.0 out of 10
Exceptional
(1 review)
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room

A hotel room with a large bed, a wooden wardrobe, a small table with a lamp, a pink chair, and a window with curtains.

Standard Room

9.2 out of 10
Wonderful
(7 reviews)
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

A neatly arranged bedroom with a bed, bedside lamps, a nightstand with books, a patterned chair, and a large mirror.

Family Suite

  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

A bedroom with a bed, two bedside lamps, a small table with a vase, and a chair.

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

A bedroom with a large bed, a nightstand with books, a lamp, and a painting on the wall.

Luxury Room

10.0 out of 10
Exceptional
(7 reviews)
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

A well-furnished bedroom with a bed, a sofa, a glass coffee table, and a chandelier.

Penthouse

  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About the area

London

A luxury stay in London awaits you at Broadwick Soho. Within just a 10-minute stroll, you'll find popular attractions like Oxford Street and Piccadilly Circus. Highlights at this Victorian hotel include 2 bars/lounges and a restaurant. .The restaurant, Dear Jackie, serves Italian cuisine and is open for breakfast, brunch, lunch and dinner. The Nook is the hotel's own bar, serving drinks along with breakfast and lunch. Other amenities include free Wi-Fi in public areas, a coffee shop/cafe and coffee/tea in a common area. Full breakfast is available daily between 7:30 AM and 11:00 AM. There's also the convenience of self parking. .Attractions within a 10-minute walk of this 5-property class London City Centre hotel include Oxford Circus and Piccadilly.

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Marshall Street Leisure Centre - 1 min walk - 0.1 km
  • Carnaby Street - 1 min walk - 0.2 km
  • Regent Street - 3 min walk - 0.3 km
  • Oxford Street - 3 min walk - 0.3 km

Getting around

  • Tottenham Court Road Underground Station - 5 min walk
  • Tottenham Court Road Station - 8 min walk
  • London (LCY-London City) - 43 min drive

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪Breadstall - ‬2 min walk
  • ‪Star and Garter - ‬1 min walk

About this property

Broadwick Soho

There's a restaurant on site, as well as a coffee shop/cafe. You can unwind with a drink at one of the 2 bars/lounges. Public spaces have free WiFi and wired Internet. Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Broadwick Soho. The hotel can provide concierge services and wedding services. For a fee, parking is available. A complete renovation of Broadwick Soho was completed in November 2023.

This Victorian London hotel is smoke free.

  • 1 building
  • 57 guestrooms or units
  • 8 levels
  • 2 bars or lounges
  • Conference rooms
  • Built in 2023
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Newspapers in lobby (free)
  • Bellhop
  • Lift
  • No smoking on site
  • 1 conference room
  • Dining venue
Broadwick Soho offers 57 accommodations with minibars and laptop-compatible safes. Pillowtop beds feature Frette Italian sheets, down duvets and premium bedding. 43-inch Smart televisions come with premium digital channels and Netflix. Bathrooms include a shower with a rainfall showerhead, slippers, designer toiletries and hairdryers.

This London hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and desk chairs, as well as telephones; local and international calls are complimentary (restrictions may apply). Additionally, rooms include espresso makers and free newspapers. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

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  • Air-conditioning
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Height restrictions apply for on-site parking
  • Secured parking on site (GBP 65 per day)
  • Limited on-site self parking
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Lift (91 centimetre wide door)
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime

Minimum check-in age - 18

Check-out

Check-out before noon

Late check-out subject to availability

A late check-out fee will be charged

Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 90.0 per day.
  • Cots (infant beds) are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately GBP 9 to 40 for adults and GBP 5 to 25 for children
  • Secured self-parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, JCB International, Union Pay and debit cards. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Broadwick Soho Hotel

Broadwick Soho London

Broadwick Soho Hotel London

Frequently asked questions

What is the cancellation policy at Broadwick Soho?

Broadwick Soho offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Broadwick Soho?

As of 11 Sept 2026, prices found for a 1-night stay for 2 adults at Broadwick Soho on 24 Sept 2026 start from NZ$1,461, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at Broadwick Soho?

Yep, Broadwick Soho has a secured self car park for GBP 65 per day. A self car park is also available, for a fee.

What makes Broadwick Soho a romantic place to stay?

Al fresco dining and a bar, as well as rainfall showerheads and pillowtop beds in the guestrooms, help set the scene for a romantic weekend at Broadwick Soho.

Is Broadwick Soho family-friendly?

You bet! With amenities such as children's meals and laundry facilities, as well as highchairs and children's books in the guestrooms, it's no surprise that Broadwick Soho is a hit with families.

Does Broadwick Soho serve breakfast?

Yep, full breakfast is on offer daily between 7:30 AM and 11:00 AM.

Is there a free airport shuttle available at Broadwick Soho?

No, Broadwick Soho does not offer an airport shuttle service.

Is there a bar or restaurant at Broadwick Soho?

Yep, you can grab a meal at Broadwick Soho's onsite restaurant that serves Italian cuisine.

What time are check-in & check-out at Broadwick Soho?

Check-in begins at 3:00 PM. Check-out time is noon.

Are pets allowed at Broadwick Soho?

No, only service animals are allowed.

Broadwick Soho Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 149 out of 160 reviews
Rating 8 - Good. 6 out of 160 reviews
Rating 6 - Okay. 4 out of 160 reviews
Rating 4 - Poor. 1 out of 160 reviews
Rating 2 - Terrible. 0 out of 160 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Super hotel great roof roof bar
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Staale Endre

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice room and excellent breakfast service
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Francisco

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The bar, restaurant, details, staff, service…absolutely everything was great. Would gladly stay here again on my next trip to London.
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Sam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing well put together
Stayed 1 night in May 2026
Verified review

10/10 Excellent

David

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Located in a fun area, the hotel is both boutique and trendy. Please make sure to visit the roof top bar!! The staff were fantastic. Thank you
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Linton

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Suki

Liked: Cleanliness, staff & service, amenities
Great stay, staff were so warm and welcoming especially with our 8 year old son who offered himself up for working in the Flute bar 😂! Food in Flute and breakfast really stood out and will definitely return!!
Stayed 2 nights in Feb 2026
Verified review

10/10 Excellent

Victoria

Liked: Cleanliness, staff & service, property conditions & facilities
Fantastic hotel in primo location.
Stayed 8 nights in Nov 2025
Verified review

10/10 Excellent

Rebecca

Liked: Cleanliness, property conditions & facilities
Spotless room, very friendly staff
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Pamela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really amazing hotel in a great location.
Stayed 1 night in Dec 2024
Verified review

10/10 Excellent

Allison

Liked: Cleanliness, amenities, property conditions & facilities
Hotel absolutely beautiful, staff very good, service great! Lovely food in Dear Jackiey.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a wonderful stay with my wife. it was great to stay in the heart of Soho in such a beautiful place.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful property and wonderful staff. Will stay again.
Stayed 4 nights in Apr 2025
Verified review

10/10 Excellent

Neill

Liked: Cleanliness, staff & service, property conditions & facilities
Best hotel in Soho!
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities
Great interior decor, lovely staff and liked the location. 👍
Stayed 1 night in Sep 2024
Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Earnell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025
Verified review

10/10 Excellent

Erik

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Stayed 2 nights in Mar 2025
Verified review

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024
Verified review

10/10 Excellent

Alexander

Liked: Cleanliness, staff & service, amenities
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Stayed 1 night in Feb 2025
Verified review

10/10 Excellent

Marshall

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel! Marvelous
Stayed 2 nights in Aug 2025
Verified review

10/10 Excellent

Ehud

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great new hotel
Stayed 1 night in May 2024
Verified review

10/10 Excellent

Erik

Liked: Amenities, property conditions & facilities
Favourite hotel in London, by far.
Stayed 1 night in Jun 2025
Verified review

10/10 Excellent

Lizah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024