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Broadwick Soho

5.0 star property
Luxury hotel with bars/lounges and 24-hour front desk

Photo gallery for Broadwick Soho

Front of property
Property entrance
2 bars/lounges, rooftop bar
Breakfast, lunch, dinner served; Italian cuisine, al fresco dining
Terrace/patio

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Parking available
  • Business services
The current price is NZ$1,082
includes taxes & fees
11 Jan - 12 Jan 2026

Explore the area

View map
20 Broadwick Street, London, England, W1F 8HT
  • Place, Piccadilly
    ‪5 min walk‬
  • Place, Piccadilly Circus
    ‪6 min walk‬
  • Place, Leicester Square
    ‪7 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪44 min drive‬

Room options

View all photos for Junior Suite

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Junior Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick)

Suite (Broadwick)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Superior Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room

Standard Room

Standard Room

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite

Family Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

Frette Italian sheets, premium bedding, down duvets, pillow-top beds

Luxury Room

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse

Penthouse

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Down duvet
Pillow-top bed
Frette Italian bed sheets
  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About the area

London

A luxury stay in London awaits you at Broadwick Soho. Within just a 10-minute stroll, you'll find popular attractions like Piccadilly Circus and Leicester Square. Highlights at this Victorian hotel include 2 bars/lounges and a restaurant. .The restaurant, Dear Jackie, serves Italian cuisine and is open for breakfast, brunch, lunch and dinner. The Nook is the hotel's own bar, serving drinks along with breakfast and lunch. Other amenities include free Wi-Fi in public areas, a coffee shop/cafe and coffee/tea in a common area. Full breakfast is available daily between 7:30 AM and 11:00 AM. There's also the convenience of self parking. .Attractions within a 10-minute walk of this 5-property class London City Centre hotel include Piccadilly and Bond Street.

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Piccadilly - 5 min walk - 0.4 km
  • Piccadilly Circus - 6 min walk - 0.6 km
  • Leicester Square - 7 min walk - 0.7 km
  • Oxford Street - 9 min walk - 0.8 km

Getting around

  • Piccadilly Circus Underground Station - 6 min walk
  • Tottenham Court Road Station - 8 min walk
  • Heathrow Airport (LHR) - 45 min drive

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪Yauatcha Soho - ‬1 min walk
  • ‪The Ivy Soho Brasserie - ‬1 min walk

About this property

Broadwick Soho

Luxury hotel with bars/lounges and 24-hour front desk
There's a restaurant on site, as well as a coffee shop/cafe. You can unwind with a drink at one of the 2 bars/lounges. Public spaces have free WiFi and wired Internet. Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Broadwick Soho. The hotel can provide concierge services and wedding services. For a fee, parking is available. A complete renovation of Broadwick Soho was completed in November 2023.

This Victorian London hotel is smoke free.

  • 1 building
  • 57 guestrooms or units
  • 8 levels
  • 2 bars or lounges
  • Conference rooms
  • Built in 2023
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Newspapers in lobby (free)
  • Bellhop
  • Lift
  • No smoking on site
  • 1 conference room
  • Dining venue
Broadwick Soho offers 57 accommodations with minibars and laptop-compatible safes. Pillowtop beds feature Frette Italian sheets, down duvets and premium bedding. 43-inch Smart televisions come with premium digital channels and Netflix. Bathrooms include a shower with a rainfall showerhead, slippers, designer toiletries and hairdryers.

This London hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and desk chairs, as well as telephones; local and international calls are complimentary (restrictions may apply). Additionally, rooms include espresso makers and free newspapers. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

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The price is NZ$1,270
includes taxes & fees
11 Jan - 12 Jan 2026
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Height restrictions apply for on-site parking
  • Secured parking on site (GBP 65 per day)
  • Limited on-site self parking
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Lift (91 centimetre wide door)
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoke-free property
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 90.0 per day.
  • Cots (infant beds) are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately GBP 9 to 40 for adults and GBP 5 to 25 for children
  • Secured self-parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, JCB International, Union Pay and debit cards. Cash is not accepted. 

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

What is the cancellation policy at Broadwick Soho?

Broadwick Soho offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Broadwick Soho?

As of 30 Dec 2025, prices found for a 1-night stay for 2 adults at Broadwick Soho on 11 Jan 2026 start from NZ$1,082.35, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at Broadwick Soho?

Yep, Broadwick Soho has a secured self car park for GBP 65 per day. A self car park is also available, for a fee.

What makes Broadwick Soho a romantic place to stay?

Al fresco dining and a bar, as well as rainfall showerheads and pillowtop beds in the guestrooms, help set the scene for a romantic weekend at Broadwick Soho.

Is Broadwick Soho family-friendly?

You bet! With amenities such as children's meals and laundry facilities, as well as highchairs and children's books in the guestrooms, it's no surprise that Broadwick Soho is a hit with families.

Does Broadwick Soho serve breakfast?

Yep, full breakfast is on offer daily between 7:30 AM and 11:00 AM.

Is there a free airport shuttle available at Broadwick Soho?

No, Broadwick Soho does not offer an airport shuttle service.

Is there a bar or restaurant at Broadwick Soho?

Yep, you can grab a meal at Broadwick Soho's onsite restaurant that serves Italian cuisine.

What time are check-in & check-out at Broadwick Soho?

Check-in begins at 3:00 PM. Check-out time is noon.

Are pets allowed at Broadwick Soho?

No, only service animals are allowed.

Broadwick Soho Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 115 out of 123 reviews
Rating 8 - Good. 3 out of 123 reviews
Rating 6 - Okay. 4 out of 123 reviews
Rating 4 - Poor. 1 out of 123 reviews
Rating 2 - Terrible. 0 out of 123 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Katarina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice. The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better. The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable. Looking forward to another stay in the future!
Stayed 3 nights in Sep 2025

10/10 Excellent

Dinah

Stayed 5 nights in Sep 2025

10/10 Excellent

Kelcey

Stayed 2 nights in Aug 2025

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Enrique

Liked: Cleanliness, staff & service, property conditions & facilities
Very good, new and fragrant.
Stayed 1 night in Sep 2025

10/10 Excellent

Neill

Liked: Cleanliness, staff & service, property conditions & facilities
Best hotel in Soho!
Stayed 1 night in Aug 2025

10/10 Excellent

Christian

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Stayed 4 nights in Aug 2025

10/10 Excellent

Matteo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Aug 2025

10/10 Excellent

Jocelyn

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is just gorgeous. Very much a "more is more" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Stayed 3 nights in Aug 2025

10/10 Excellent

Amber

Stayed 2 nights in Aug 2025

10/10 Excellent

Earnell

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Stayed 1 night in Aug 2025

10/10 Excellent

Marshall

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel! Marvelous
Stayed 2 nights in Aug 2025

10/10 Excellent

Jessie

Stayed 1 night in Aug 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

4/10 Poor

Tim

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
Stayed 3 nights in Aug 2025

10/10 Excellent

Joshua

Liked: Cleanliness, staff & service, property conditions & facilities
Can’t recommend enough! It’s a vibe!
Stayed 1 night in Jul 2025

10/10 Excellent

Sloane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Stayed 1 night in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Sammi

Stayed 1 night in Jun 2025

10/10 Excellent

Emily

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!
Stayed 1 night in Jul 2025

6/10 Okay

John

Liked: Cleanliness, property conditions & facilities
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
Stayed 3 nights in Jun 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wow!!!!!! Amazing

Amazing hotel. Amazing staff. Amazing room. Amazing service. Amazing food and beverage. I could literally live here.
Stayed 4 nights in Jun 2025

10/10 Excellent

Erik

Liked: Amenities, property conditions & facilities
Favourite hotel in London, by far.
Stayed 1 night in Jun 2025

10/10 Excellent

Anton

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was tip-top. Rooftop food was great!
Stayed 1 night in Jun 2025