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Broadwick Soho

5.0 star property
Luxury hotel with bars/lounges and 24-hour front desk

Photo gallery for Broadwick Soho

Front of property
Property entrance
2 bars/lounges, rooftop bar
Terrace/patio
Breakfast, lunch, dinner served; Italian cuisine, al fresco dining

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Laundry
  • Air conditioning
  • 24/7 front desk
The current price is NZ$1,240
includes taxes & fees
16 Nov - 17 Nov

Explore the area

View map
20 Broadwick Street, London, England, W1F 8HT
  • Place, Piccadilly
    ‪5 min walk‬
  • Place, Piccadilly Circus
    ‪6 min walk‬
  • Place, Leicester Square
    ‪7 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪43 min drive‬

Room options

View all photos for Junior Suite

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Junior Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick)

Suite (Broadwick)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Superior Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room

Standard Room

Standard Room

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite

Family Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

2 bedrooms, Frette Italian sheets, premium bedding, down duvets

Luxury Room

10.0 out of 10
Exceptional
(4 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse

Penthouse

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout curtains
Pillow-top bed
Down duvet
  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About the area

London

A luxury stay in London awaits you at Broadwick Soho. Within just a 10-minute stroll, you'll find popular attractions like Piccadilly Circus and Leicester Square. Highlights at this Victorian hotel include 2 bars/lounges and a restaurant. .The restaurant, Dear Jackie, serves Italian cuisine and is open for breakfast, brunch, lunch and dinner. The Nook is the hotel's own bar, serving drinks along with breakfast and lunch. Other amenities include free Wi-Fi in public areas, a coffee shop/cafe and coffee/tea in a common area. Full breakfast is available daily between 7:30 AM and 11:00 AM. There's also the convenience of self parking. .Attractions within a 10-minute walk of this 5-property class London City Centre hotel include Oxford Circus and Piccadilly.

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Regent Street - 3 min walk - 0.3 km
  • Piccadilly - 5 min walk - 0.4 km
  • Piccadilly Circus - 6 min walk - 0.6 km
  • Leicester Square - 7 min walk - 0.7 km

Getting around

  • Piccadilly Circus Underground Station - 6 min walk
  • Tottenham Court Road Station - 8 min walk
  • Heathrow Airport (LHR) - 45 min drive

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪Yauatcha Soho - ‬1 min walk
  • ‪The John Snow - ‬1 min walk

About this property

Broadwick Soho

Luxury hotel with bars/lounges and 24-hour front desk
There's a restaurant on site, as well as a coffee shop/cafe. You can unwind with a drink at one of the 2 bars/lounges. Public spaces have free WiFi and wired Internet. Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Broadwick Soho. The hotel can provide concierge services and wedding services. For a fee, parking is available. A complete renovation of Broadwick Soho was completed in November 2023.

This Victorian London hotel is smoke free.

  • 1 building
  • 57 guestrooms or units
  • 8 levels
  • 2 bars or lounges
  • Conference rooms
  • Built in 2023
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Newspapers in lobby (free)
  • Bellhop
  • Lift
  • No smoking on site
  • 1 conference room
  • Dining venue
Broadwick Soho offers 57 accommodations with minibars and laptop-compatible safes. Pillowtop beds feature Frette Italian sheets, down duvets and premium bedding. 43-inch Smart televisions come with premium digital channels and Netflix. Bathrooms include a shower with a rainfall showerhead, slippers, designer toiletries and hairdryers.

This London hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and desk chairs, as well as telephones; local and international calls are complimentary (restrictions may apply). Additionally, rooms include espresso makers and free newspapers. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Height restrictions apply for on-site parking
  • Secured parking on site (GBP 65 per day)
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Lift (91 centimetre wide door)
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoke-free property
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 90.0 per day.
  • Cots (infant beds) are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately GBP 9 to 40 for adults and GBP 5 to 25 for children
  • Secured self-parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, JCB International, Union Pay and debit cards. Cash is not accepted. 

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

What is the cancellation policy at Broadwick Soho?

Broadwick Soho offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Broadwick Soho?

As of 15 Nov 2025, prices found for a 1-night stay for 2 adults at Broadwick Soho on 16 Nov 2025 start from NZ$1,240.18, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at Broadwick Soho?

Yep, Broadwick Soho has a secured self car park for GBP 65 per day.

What makes Broadwick Soho a romantic place to stay?

Al fresco dining and a bar, as well as rainfall showerheads and pillowtop beds in the guestrooms, help set the scene for a romantic weekend at Broadwick Soho.

Is Broadwick Soho family-friendly?

You bet! With amenities such as children's meals and laundry facilities, as well as highchairs and children's books in the guestrooms, it's no surprise that Broadwick Soho is a hit with families.

Does Broadwick Soho serve breakfast?

Yep, full breakfast is on offer daily between 7:30 AM and 11:00 AM.

Is there a free airport shuttle available at Broadwick Soho?

No, Broadwick Soho does not offer an airport shuttle service.

Is there a bar or restaurant at Broadwick Soho?

Yep, you can grab a meal at Broadwick Soho's onsite restaurant that serves Italian cuisine.

What time are check-in & check-out at Broadwick Soho?

Check-in begins at 3:00 PM. Check-out time is noon.

Are pets allowed at Broadwick Soho?

No, only service animals are allowed.

Broadwick Soho Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 111 out of 118 reviews
Rating 8 - Good. 2 out of 118 reviews
Rating 6 - Okay. 4 out of 118 reviews
Rating 4 - Poor. 1 out of 118 reviews
Rating 2 - Terrible. 0 out of 118 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

4/10 Poor

Tim

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
Stayed 3 nights in Aug 2025

10/10 Excellent

Joshua

Liked: Cleanliness, staff & service, property conditions & facilities
Can’t recommend enough! It’s a vibe!
Stayed 1 night in Jul 2025

10/10 Excellent

Sloane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Stayed 1 night in Jul 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Sammi

Stayed 1 night in Jun 2025

10/10 Excellent

Emily

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!
Stayed 1 night in Jul 2025

6/10 Okay

John

Liked: Cleanliness, property conditions & facilities
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
Stayed 3 nights in Jun 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wow!!!!!! Amazing

Amazing hotel. Amazing staff. Amazing room. Amazing service. Amazing food and beverage. I could literally live here.
Stayed 4 nights in Jun 2025

10/10 Excellent

Erik

Liked: Amenities, property conditions & facilities
Favourite hotel in London, by far.
Stayed 1 night in Jun 2025

10/10 Excellent

Anton

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was tip-top. Rooftop food was great!
Stayed 1 night in Jun 2025

8/10 Good

Rosemary

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We stayed in a luxury room for two nights for a special occasion. We don't usually spend this on hotels but we really enjoyed our stay. The welcome and door staff was very warm. Initially,we were a bit overwhelmed as it seemed quite dark but the atmosphere was all part of the boutique hotel in Soho theming. When we got to our room, it was immaculate with lots of quirky touches and full on theming if animal print etc. the bathroom wasvstar of the show and fully tiled downpour shower was five-star. The bed linen was exceptionally good quality. Apart from the gummy bears and tea/coffee everything in the bar has a price tag though so be informed! Lovely personally written card from the manager to welcome us was a nice touch. Thevtv is framed in a gilt painted old master frame which creates a nice existential conundrum to consider whilst watching TV! We didn't eat in the hotel as we wanted to explore a bit. There are many cafes and breakfast places within 5 minsvwalk of the hotel. Reception staff were very helpful and resolved and issue we had very efficiently. Worth the cost! Felt like being in a movie!
Stayed 2 nights in Jun 2025

10/10 Excellent

Elise, Washington

Stayed 1 night in Jun 2025

10/10 Excellent

Renu

Liked: Cleanliness, staff & service, property conditions & facilities
Loved it.
Stayed 8 nights in Apr 2025

10/10 Excellent

Neophytos

Stayed 2 nights in Jun 2025

10/10 Excellent

Steve

Just perfect

Great hotel, great location for london. Defines the word perfwct
Stayed 1 night in May 2025

10/10 Excellent

Jeanine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
Stayed 2 nights in Mar 2025

10/10 Excellent

laura, Redondo Beach

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful property and wonderful staff. Will stay again.
Stayed 4 nights in Apr 2025

10/10 Excellent

Tara

Stayed 2 nights in Apr 2025

10/10 Excellent

Sebastian

Stayed 2 nights in Mar 2025

10/10 Excellent

Erik

Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Stayed 2 nights in Mar 2025

10/10 Excellent

Kelli

Stayed 3 nights in Feb 2025

10/10 Excellent

Rebecca

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025

10/10 Excellent

Russell

Stayed 1 night in Feb 2025

10/10 Excellent

kelly

Liked: Cleanliness
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
Stayed 1 night in Feb 2025