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ibis Styles London Gloucester Road

3.0 star property
Eco-certified guesthouse with 24-hour front desk and bar/lounge

Photo gallery for ibis Styles London Gloucester Road

Bar (on property)
Bar (on property)
Restaurant
Room, 1 Double Bed, Balcony
Room, 1 Double Bed, Balcony | View from room

Reviews

8.0 out of 10
Very good

Popular amenities

  • Air conditioning
  • Bar
  • 24/7 front desk
  • Housekeeping
  • Laundry
The current price is NZ$258
includes taxes & fees
21 Sept - 22 Sept

Explore the area

View map
110 Cromwell Rd, Kensington, London, England, SW7 4ES
  • Natural History Museum
    ‪9 min walk‬
  • Royal Albert Hall
    ‪12 min walk‬
  • Hyde Park
    ‪13 min walk‬
  • London (LHR-Heathrow)
    ‪26 min drive‬

Room options

View all photos for Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

8.0 out of 10
Very good
(3 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 13 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed

Hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed

8.0 out of 10
Very good
(24 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 11 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room, 1 Double Bed, Balcony

Hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed, Balcony

Highlights

Balcony
Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
  • 12 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room (The Works)

Hypo-allergenic bedding, in-room safe, individually decorated

Room (The Works)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 17 sq m
  • Sleeps 3
  • 1 Double Bed

the Double with A Balcony

  • Sleeps 2

Works Room

  • Sleeps 2

Double Room

  • Sleeps 2

View all photos for Duet Room

Hypo-allergenic bedding, in-room safe, individually decorated

Duet Room

  • Sleeps 2

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About the area

London

Ibis Styles London Gloucester Road puts you in the heart of London, within just a 10-minute stroll of Natural History Museum and Imperial College London. Highlights at this eco-friendly guest house include in-room free WiFi and free high-speed Internet. .The guest house's own lounge bar is a nice place to enjoy a drink. Added amenities include free Wi-Fi in public areas, a snack bar/deli and coffee/tea in a common area. Buffet breakfast is available on weekdays between 6:30 AM and 10:00 AM and on weekends between 7:00 AM and 11:00 AM. .Places within a 15-minute walk of this 3-property class London City Centre guest house include Victoria and Albert Museum and Science Museum.
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What's nearby

  • Imperial College London - 7 min walk - 0.7 km
  • Natural History Museum - 9 min walk - 0.8 km
  • Royal Albert Hall - 12 min walk - 1.0 km
  • Hyde Park - 13 min walk - 1.1 km
  • Victoria and Albert Museum - 13 min walk - 1.2 km

Getting around

  • Gloucester Road Underground Station - 2 min walk
  • West Brompton Station - 18 min walk
  • London (LCY-London City) - 48 min drive

Restaurants

  • ‪Fait Maison - ‬3 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪Burger King - ‬2 min walk
  • ‪Paul - Gloucester - ‬1 min walk
  • ‪The Stanhope Arms - ‬3 min walk

About this property

ibis Styles London Gloucester Road

Eco-certified guesthouse with 24-hour front desk and bar/lounge
There's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi and wired Internet. The eco-certified ibis Styles London Gloucester Road also features coffee/tea in common area, dry cleaning/laundry services, and express check-in.

This 3-star London guest house is smoke free.

  • 84 guestrooms or units
  • 5 levels
  • Deli
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Express check-in
  • Express check-out
  • Storage area for luggage
  • Front desk safe
  • Television in lobby
  • Lift
  • No smoking on site
  • Bar or lounge
Ibis Styles London Gloucester Road offers 84 air-conditioned accommodations with a safe and coffee/tea makers. Each accommodation is individually furnished and decorated. Flat-screen televisions come with cable channels.

Bathrooms include baths or showers with a rainfall showerhead, complimentary toiletries and hairdryers. This London guest house provides complimentary wired and wireless Internet access. Hypo-allergenic bedding, an iron/ironing board and change of towels can be requested. Housekeeping is provided on a daily basis.

Awards and affiliations

Eco-certified property
This property participates in Green Key (Foundation for Environmental Education) – a programme that measures the property's impact on one or more of the following: environment, community, cultural heritage and the local economy.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • Buffet breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 13.50 per person
  • A bar/lounge
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • In-room cot
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (daily)

Accessibility

  • 4 steps to reach entrance
  • Lift (89 centimetre wide door)
  • Thin carpet in room

More

  • 5 floors
  • At least 80% lighting from LEDs
  • Biodegradable coffee stirrers available
  • Biodegradable drinking straws available
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Humane treatment of captive wild animals
  • No plastic coffee stirrers
  • No plastic drinking straws
  • No plastic soft drink bottles
  • No plastic water bottles
  • Reusable cups
  • Reusable tableware
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Cleaning products are eco-friendly
  • Eco-friendly toiletries
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • LED lighting
  • Mobile key entry
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 35
Contactless check-in and check-out are available
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out
Late check-out subject to availability
Late check-out fee: GBP 50
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 15 per pet, per night
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 13.50 per person
  • Pet fee: GBP 15 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 35 (subject to availability)
  • Late check-out fee: GBP 50 (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels)
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. No on-site parking is available. This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, Eurocard and debit cards. Cash is not accepted. Guests can access their rooms with a mobile device. This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels) guidelines.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

ibis Styles London Gloucester Road Guesthouse
Best Western Cromwell House
Best Western Cromwell House London
ibis Styles Gloucester Road Guesthouse
ibis Styles Gloucester Road
Best Western The Cromwell Hotel London
Ibis Styles London Gloucester Road England
ibis Styles Gloucester Road Opening January 2018
ibis Styles London Gloucester Road (Opening January 2018)
Best Western The Cromwell
ibis Styles London Gloucester Road London
ibis Styles London Gloucester Road Guesthouse
ibis Styles London Gloucester Road Guesthouse London

Frequently asked questions

What is the cancellation policy at ibis Styles London Gloucester Road?

Ibis Styles London Gloucester Road offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at ibis Styles London Gloucester Road?

As of 16 Sept 2025, prices found for a 1-night stay for 2 adults at ibis Styles London Gloucester Road on 21 Sept 2025 start from NZ$257.91, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What makes ibis Styles London Gloucester Road a romantic place to stay?

A champagne service and a lounge bar, as well as rainfall showerheads in the guestrooms, all help set the scene for a romantic weekend at ibis Styles London Gloucester Road.

Is ibis Styles London Gloucester Road family-friendly?

You bet! With amenities such as a deli, as well as free infant beds in the guestrooms, it's no surprise that ibis Styles London Gloucester Road is a hit with families.

Does ibis Styles London Gloucester Road serve breakfast?

You bet, buffet brekkie is available on weekdays between 6:30 AM and 10:00 AM and weekends between 7:00 AM and 11:00 AM.

Is there a free airport shuttle available at ibis Styles London Gloucester Road?

No, ibis Styles London Gloucester Road does not offer an airport shuttle service.

What time are check-in & check-out at ibis Styles London Gloucester Road?

Check-in begins at 3:00 PM. Check-out time is noon.

Reviews

ibis Styles London Gloucester Road Reviews

8.0

Very good

8.2/10

Cleanliness

8.4/10

Staff & service

7.8/10

Amenities

7.6/10

Property conditions & facilities

8.2/10

Eco-friendliness
Rating 10 - Excellent. 132 out of 426 reviews
Rating 8 - Good. 183 out of 426 reviews
Rating 6 - Okay. 68 out of 426 reviews
Rating 4 - Poor. 28 out of 426 reviews
Rating 2 - Terrible. 15 out of 426 reviews

Reviews

4/10 Poor

Brie

Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
Unfortunately my room was quite dirty, dust all over the cups teaspoons and tray they were on, dust on the ledge below the mirror in the bathroom, dirty toilet, dirty bathroom tap, hair on the bathroom floor, shower drain was removed and left on the shower floor not sure why. opened one of the long life milks and it was lumpy. Staff were very kind and friendly though on arrival and checking out. Walkable to Kensington gardens or some nice cafes
Stayed 1 night in Jun 2025

10/10 Excellent

Warwick

Liked: Cleanliness, staff & service, property conditions & facilities
Great spacious room and check out time too
Stayed 1 night in Jun 2025

10/10 Excellent

Lou Janssen

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was excellent especially for the price point
Stayed 1 night in May 2025

10/10 Excellent

Lisa

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely clean and modern hotel. Minutes from the station. Perfect to walk to museums and The Royal Albert Hall. Will definitely visit again.
Stayed 1 night in May 2025

8/10 Good

Laura

Liked: Cleanliness, amenities, property conditions & facilities
Great location for RAH.
Stayed 1 night in May 2025

8/10 Good

Mary

Travelled with family
Liked: Property conditions & facilities, room comfort
Our first allocated room was on the basement level and although the room was clean and tidy there was a very unpleasant odour in the room. Probably due to lack of airing. The room we were subsequently allocated was clean and tidy. Room lighting dull. Brighter lighting needed. No towel rails in bathroom therefore nowhere to hang wet towels.
Stayed 1 night in May 2025

8/10 Good

Erica

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The location is excellent ,just a short walk to the Natural History Museum and the V& A museum, The room was good ,clean ,comfortable beds ,decent bathroom but it was a little dark and at times a bit too warm .The staff were always helpful and pleasant .I must give a special mention to the girls serving breakfast excellent customer service . The continental breakfast was very good with a wide range of options but the only snacks on offer for later were Pizzas ,OK if you like them .
Stayed 2 nights in May 2025

10/10 Excellent

Cathryn

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, only 2 mins walk from Gloucester Road underground station. Room was very comfortable and quiet considering we were in London. Would definitely stay again, shops on the doorstep.
Stayed 3 nights in May 2025

10/10 Excellent

Will

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a quick stop in central london

Room was compact but for the price in central London, mlre than acceptable!
Stayed 1 night in Apr 2025

10/10 Excellent

Artavazd, West Hollywood

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

8/10 Good

HOI MING ROSSETTI

Stayed 1 night in Apr 2025

6/10 Okay

HOI MING ROSSETTI

Travelled with family
Liked: Staff & service
The bathroom was not clean enough. I heard water running in the water pipes at midnight. Loction is great, just 2 mins away from metro link.
Stayed 1 night in Apr 2025

10/10 Excellent

Chung Wah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Sylvain

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Très bien situé. À distance de marche de plusieurs musées. Près d’une station de métro.
Stayed 6 nights in Mar 2025

10/10 Excellent

Sam

Liked: Staff & service, property conditions & facilities
Stayed 1 night in Mar 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, perfect for our visit to the Royal Albert Hall
Stayed 1 night in Feb 2025

8/10 Good

Zaidoon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Nov 2024

10/10 Excellent

catriona

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved the interiors (quirky) and the staff (very natural/friendly)
Stayed 1 night in Jan 2025

6/10 Okay

Houng

Travelled with partner
Liked: Staff & service
Rundown and room is very small.
Stayed 4 nights in Dec 2024

8/10 Good

Zenon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

8/10 Good

Patrick

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Nov 2024

2/10 Terrible

Kathy

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities
There is no railing on the front entrance with steep steps and my mom took a tumble. None of the staff asked if she was okay. We asked her early check-in and we were denied. There are no hooks in the washroom so there's no place for us to put towels or clothes. The two light in the room to a long time to turn on so you've got was flickering a while.
Stayed 2 nights in Nov 2024

10/10 Excellent

kayzi

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice room very compact and bijou!

It was a nice place to stay as we had to visit French consulate nearby so very handy. Also opposite Gloucester Road tube station and Waitrose opposite side of road. Could leave our luggage there for the day which was really helpful. Decor theme was London Underground so had quirky carpet, fixings, pictures etc. Was in room 301 which was quiet and near to the lift.
Stayed 1 night in Nov 2024

8/10 Good

Jonathan

Liked: Cleanliness, amenities, property conditions & facilities
This is a good spot if you need a simple place to crash in London. It's a bit expensive given the tiny room size, but it was clean and convenient to the Tube. There is a Waitrose across the street and many dining options in short walking distance. It would be nice if the 20-somethings that are working the "desk" in the lobby were a bit friendlier.
Stayed 1 night in Oct 2024

8/10 Good

Mary

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel is in great location near the tube stop and restaurant,food stores, hotel staff very friendly and helpful. Check in was easy had luggage room if you check in early , lobby very inviting to relax and enjoy!! The decor was fun !! Room was nice could use maybe a few hooks to hang coats. As room was small! Bed was very comfortable, shower nice. Sadly both lifts were broken so I had to climb 56 stairs to my room then another 17to the breakfast room. It wouldn’t be a problem if I didn’t have a bad back and can’t climb stairs. They got the very small lift fix after two days the other one still not in use. We where there for five days we did enjoy the hotel and staff was so very friendly and helpful. !!!
Stayed 5 nights in Sep 2024