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Private Boutique Apartments London

2.5 star property

Photo gallery for Private Boutique Apartments London

Restaurant
Deluxe Studio Suite | Private kitchen
Front of property
Soundproofing, free WiFi
Deluxe Studio Suite

Reviews

6.2 out of 10

Popular amenities

  • Free Wi-Fi
  • Restaurant
  • Laundry room

Explore the area

View map
294 Hackney Rd, London, England, E2 7SJ
  • Place, Columbia Road Flower Market
    ‪3 min walk‬
  • Place, Brick Lane
    ‪7 min walk‬
  • Place, Victoria Park
    ‪16 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪85 min drive‬

Room options

View all photos for Standard Double Room

Standard Double Room

Standard Double Room

  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Family Double or Twin Room

Family Double or Twin Room

Family Double or Twin Room

  • City view
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed
  • Free Wi-Fi

View all photos for Deluxe Studio Suite

Deluxe Studio Suite

Deluxe Studio Suite

  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Sofa Bed
  • Free Wi-Fi

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About the area

London

At Private Boutique Apartments London you'll be 2 km (1.3 mi) from Liverpool Street and 3 km (1.9 mi) from Tower of London. Highlights at this hotel include a restaurant and in-room free WiFi. .This smoke-free hotel offers express check-out, a hair salon and a banquet hall. Additionally, you'll find laundry facilities. There's also the convenience of limited parking. .With a stay at this Shoreditch hotel, you'll be 3.3 km (2.1 mi) from Tower Bridge and 3.6 km (2.3 mi) from The Shard.

What's nearby

  • Columbia Road Flower Market - 3 min walk - 0.3 km
  • Regent's Canal - 6 min walk - 0.6 km
  • Brick Lane - 7 min walk - 0.6 km
  • Victoria Park - 16 min walk - 1.4 km
  • Liverpool Street - 6 min drive - 2.7 km

Getting around

  • Hoxton Station - 7 min walk
  • Shoreditch High Street Overground Station - 14 min walk
  • London (LCY-London City) - 34 min drive

Restaurants

  • ‪Frizzante - ‬3 min walk
  • ‪The Royal Oak - ‬2 min walk
  • ‪Zeytoona - ‬5 min walk
  • ‪The Marksman Pub - ‬2 min walk
  • ‪Equal Parts - ‬2 min walk

About this property

Private Boutique Apartments London

There's a restaurant on site. Private Boutique Apartments London also features laundry facilities, express check-out, and a hair salon.

This London hotel is smoke free.

  • 7 guestrooms or units
  • Self-service laundry
  • Express check-out
  • Beauty salon
  • ATM
  • No smoking on site
  • Dining venue
Private Boutique Apartments London offers 7 accommodations with coffee/tea makers and complimentary bathrobes. 43-inch Smart televisions come with digital channels.

Bathrooms include a shower and complimentary toiletries. This London hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Hairdryers, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps

Parking and transport

  • Limited on-site parking
  • Onsite parking includes off-street options

Food and drink

  • A restaurant

Restaurants on site

  • Thaispice London

Family friendly

  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • ATM
  • Hair salon
  • Laundry facilities
  • Virtual front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping on request

Accessibility

  • No lift

More

  • Banquet hall
  • Smoking not allowed

Room amenities

Bathroom

  • Dressing gowns
  • Free toiletries
  • Hair dryer (on request)
  • Private bathroom
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 43-inch smart TV with digital channels
  • Streaming services

Food and drink

  • Coffee/tea maker
  • Electric kettle

More

  • Heating
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 10
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

There is no front desk at this property
The check-in location differs from the property location; go to: [Thaispice London]
Guests will receive an email within 24 hours before arrival with check-in instructions and an access code; access will be through a private entrance
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
A virtual front desk provides assistance to guests
Information provided by the property may be translated using automated translation tools

Access methods

Access code, private entrance

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Early check-in fee: GBP 10 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property only accepts cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a private host, not a professional engaged in trade or business. This property only accepts cash. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit in all accommodation.

Property is also known as

Shut Eyes
Private Apartments London
Boutique Shut Eyes in London
Private Boutique Apartments London Hotel
Private Boutique Apartments London London
Private Boutique Apartments London Hotel London

Frequently asked questions

What is the cancellation policy at Private Boutique Apartments London?

Private Boutique Apartments London offers free cancellation on select room rates. Check out the cancellation policy for more info.

Is parking available at Private Boutique Apartments London?

Onsite parking is limited.

Is there a free airport shuttle available at Private Boutique Apartments London?

No, Private Boutique Apartments London does not offer an airport shuttle service.

Is there a bar or restaurant at Private Boutique Apartments London?

Yep, you can grab a meal at Private Boutique Apartments London's onsite restaurant.

What time are check-in & check-out at Private Boutique Apartments London?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at Private Boutique Apartments London?

No, pets are not allowed.

Private Boutique Apartments London Reviews

Reviews

6.2
Rating 10 - Excellent. 19 out of 66 reviews
Rating 8 - Good. 6 out of 66 reviews
Rating 6 - Okay. 15 out of 66 reviews
Rating 4 - Poor. 10 out of 66 reviews
Rating 2 - Terrible. 16 out of 66 reviews

6.4/10

Cleanliness

6.8/10

Staff & service

6.6/10

Amenities

6.4/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Craig

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great room
Stayed 1 night in Mar 2026
Verified

2/10 Terrible

Jean J

Disliked: Cleanliness, staff & service, property conditions & facilities
The entrance is a scruffy looking door in the side of a building. I wasn't sent door access ahead of time so was unable to get access to the property. It took half an hour for the property owners to get back to me, by which time I'd made alternative accomodation. The property owner has since refused to refund me. If you want to stay in the area, I recommend Central Hoxton Shoreditch. They actually have a front door and a reception, with someone I could speak to.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Christopher

Very amenable staff and clean rooms
Stayed 2 nights in Sep 2024
Verified

8/10 Good

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good

Good location, easy check in, clean & comfortable, good for a base for a variety of activities in London.
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Mervyn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Simple and great location
Stayed 2 nights in May 2024
Verified

10/10 Excellent

martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyable stay staff super friendly good value for money. Have already rebooked for another stay.
Stayed 2 nights in Oct 2024
Verified

10/10 Excellent

N

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very good location. Well connected with public transportation. Conveniently located for city worker.
Stayed 1 night in Nov 2024
Verified

10/10 Excellent

Chris

Great location with very friendly and helpful staff who were responsive to any inquiries or requests. The connected restaurant was also top notch and highly recommended. This place is a good value for such a thriving and fun part of London, just make sure to read the check in instructions.
Stayed 3 nights in Oct 2024
Verified

10/10 Excellent

N

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean and spacious room. The complementary tea making facilities was real bonus.
Stayed 1 night in Oct 2024
Verified

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, property conditions & facilities
A cheep and cheerful room, warm and clean. Incredible value for money, very kind staff. Not the Ritz, but more than good value for money!
Verified

10/10 Excellent

Chendrik

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Till next time!

Was here with friends. We had a great time.
Stayed 3 nights in Jun 2024
Verified

10/10 Excellent

N

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had an amazing stay at Shuteyes in London! The boutique accommodation was cozy, beautifully designed, and offered all the modern amenities I needed. The staff was incredibly friendly and went above and beyond to make my stay comfortable. The location was perfect—close to all the main attractions but still quiet enough for a restful night’s sleep. Highly recommend!
Stayed 1 night in Oct 2024
Verified

8/10 Good

Rachel

Liked: Staff & service, room comfort

good location

The place is in a good location the bed is comfy - was a strange green light at night in the room and there are three key locks to get in but it is a decent price for london in a nice location.
Stayed 1 night in May 2024
Verified

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I really enjoyed the overall room and it worked well. The owner themselves were very forthcoming in making sure I was okay and everything was to my liking. I would recommend staying here. Especially for the price.
Stayed 1 night in Mar 2024
Verified

10/10 Excellent

N

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Shuteyes in London offers a truly exceptional boutique experience! The rooms are beautifully designed with a mix of comfort and elegance, making it feel like a home away from home. The staff go above and beyond, always providing friendly and attentive service along with great local tips. Located in a convenient area, it’s easy to explore the city’s highlights and come back to a peaceful, stylish retreat. Highly recommend Shuteyes for anyone seeking a memorable and relaxing stay in London!
Stayed 1 night in Oct 2024
Verified

6/10 Okay

Mervyn

Liked: Cleanliness, property conditions & facilities, room comfort

Ease of access.

Should have put the side street it was on it would have been easier to find . You had to put 6 digits codes in three different doors to get in and get to your room . Keys or key cards would ha ve been easier.
Stayed 1 night in Jun 2025
Verified

4/10 Poor

Andrew

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities, room comfort

Was literally the last place available

A group of flats above a Thai restaurant. Scetchy as f*** alleyway to get in, and three door codes. Would personally not ever think of staying here again.
Stayed 1 night in Dec 2024
Verified

2/10 Terrible

Pamendip

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Terrible property. We were due to stay for 4 nights but had to leave after the first night. Unclean and not as described in the details. Missing appliances and there were bugs crawling from under the kitchen cabinets. Very poor/uncomfortable mattress. The host then refused to refund us for the 3 nights that we did not stay.
Wallpaper peeling off
Missing cooking hob and extractor fan
Dirt
Dirt
Stayed 4 nights in Sep 2025
Verified

10/10 Excellent

Mr

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I recently had the pleasure of staying at Shuteyes boutique accommodation in London, and I couldn’t be happier with my experience. The cleanliness was absolutely top-notch; every corner of the space was immaculate and well-maintained, which made the stay feel incredibly comfortable and inviting. The attention to detail in the room’s design and amenities truly added a touch of luxury, making it more than just a place to rest. The location was convenient for exploring the city, and the staff were friendly and accommodating, always ready to assist. I highly recommend Shuteyes for anyone seeking a spotless and cozy stay in London!
Stayed 1 night in Oct 2024
Verified

2/10 Terrible

Verified traveller

Wouldn’t book again

Couldn’t travel- Yes .. it was no cancellation. But we had very legitimate family reasons for not travelling which involved a bereavement. Pleaded very very well in advance through hotels.com ( who said they did their best to come to some arrangement but no joy whatsoever) ah well - definitely lesson learned.
Stayed 2 nights in Aug 2025
Verified

4/10 Poor

holly

Disliked: Cleanliness, staff & service
Apartment was okay, and the host was friendly from the single interaction we had, however there were several small issues with the room that should have been rectified before our stay. The wallpaper was peeling from the top do the roof and a sliding shower door was missing from the shower. (We asked for extra towels to deal with this which was ignored). The shower water pressure was very weak and the shower holder was broken. Overall it was an okay stay.
Stayed 2 nights in Jul 2025
Verified

10/10 Excellent

N

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
“I recently stayed at Shuteyes, and it was an outstanding experience from start to finish. The accommodation was impeccably clean, with a warm and inviting atmosphere that made me feel right at home. The room was spacious, well-equipped, and thoughtfully designed for comfort, ensuring a restful stay. The location was perfect, providing easy access to local attractions while still offering a peaceful retreat from the hustle and bustle. The staff were incredibly friendly and attentive, always ready to assist with a smile. Their commitment to excellent service truly stood out and added a personal touch to the experience. I highly recommend Shuteyes for anyone looking for a relaxing and enjoyable stay. I will definitely be returning on my next visit!”
Stayed 1 night in Oct 2024
Verified

10/10 Excellent

jorrell

Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
If you're reading the reviews to see wheter or not you should book this place, you are either 1. On a tight budget, or 2. You waited till the last minute. Either way book it, it's exactly what you need.
Stayed 4 nights in Mar 2024
Verified

6/10 Okay

Charlie

Liked: Staff & service
Disliked: Cleanliness, amenities
Despite a friendly staff, I was a little surprised to see the condition of the property. The entrance was located down a poorly lit side street (photo of side entrance area attached) and the room was above a seemingly mothballed Thai restaurant with graffiti all over it. Digital door locks were unreliable and required multiple attempts to get to even turn on to enter the codes (3 separate codes needed to eventually get into your room!) The room itself was very tired and real need of updating, with rough plaster patches, exposed plumbing, and missing shower doors for example. No TV channels, just on demand services that you need to log into your own accounts to use (don't forget to log out before you leave!). Strongly not recommended for single female travellers.
Stayed 1 night in Oct 2025
Verified

2/10 Terrible

S

Disliked: Cleanliness, property conditions & facilities, room comfort

Avoid

Awful damp smell throughout our 2 day stay. Bathroom was not clean. Pillows very flat and uncomfortable
Stayed 2 nights in Dec 2024

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