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The Soho Hotel, Firmdale Hotels

5.0 star property

Photo gallery for The Soho Hotel, Firmdale Hotels

Dining room
Property entrance
Lobby
Interior
Premium bedding, minibar, in-room safe, individually decorated

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Spa
  • Free Wi-Fi
  • Air-conditioning
  • Gym
The current price is NZ$1,258
includes taxes & fees
1 Apr - 2 Apr

Explore the area

View map
4 Richmond Mews, Dean Street, London, England, W1D 3DH
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Leicester Square
    ‪6 min walk‬
  • Place, Piccadilly Circus
    ‪7 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪65 min drive‬

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About the area

London

A luxury stay in the heart of London awaits you at The Soho Hotel, Firmdale Hotels. Within just a 10-minute stroll, you'll find popular attractions like Leicester Square and Piccadilly Circus. Highlights at this family-friendly hotel include a full-service spa, a restaurant and a 24-hour gym. .A day of pampering at Temple Spa can include massages, facials and body treatments along with aromatherapy and mani/pedis. The restaurant, Refuel, is open for brunch, lunch and dinner. For a drink, you can stop by the hotel's own lounge bar. 775 square feet (72 square metres) of event facilities include meeting rooms and conference space, and other business amenities include limo/town car service. Other amenities include free Wi-Fi in public areas, a gym and a snack bar/deli. Each morning full breakfast is served between 7:00 AM and 11:00 AM. There's also the convenience of train pick-up service. .Attractions within a 15-minute walk of this 5-property class London City Centre hotel include The British Museum and Trafalgar Square.

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Tottenham Court Road - 4 min walk - 0.4 km
  • Piccadilly - 6 min walk - 0.5 km
  • Leicester Square - 6 min walk - 0.6 km
  • Piccadilly Circus - 7 min walk - 0.7 km

Getting around

  • Tottenham Court Road Station - 7 min walk
  • Tottenham Court Road Underground Station - 7 min walk
  • London (LCY-London City) - 50 min drive

Restaurants

  • ‪L'ETO Caffè - ‬3 min walk
  • ‪The Ship, Soho - ‬2 min walk
  • ‪Soho House 76 Dean Street - ‬1 min walk
  • ‪Côte - ‬2 min walk
  • ‪The Crown & Two Chairmen - ‬1 min walk

About this property

The Soho Hotel, Firmdale Hotels

The Soho Hotel, Firmdale Hotels offers its guests a full-service spa and a 24-hour fitness centre. There's a restaurant on site, as well as a snack bar/deli. You can enjoy a drink at the bar/lounge. WiFi is free in public spaces.

Meeting rooms and limo/town car service are available. Event space at this hotel measures 775 square feet (72 square metres) and includes conference space. Spa services, a library, and multilingual staff are also featured at the luxury The Soho Hotel, Firmdale Hotels.

This 5-star London hotel is smoke free.

  • 1 building
  • 96 guestrooms or units
  • 6 levels
  • Conference rooms
  • 775 sq ft of conference space
  • 72 sq. m of conference space
  • Built in 2004
  • Deli
  • Childcare (surcharge)
  • Conference space
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Car service
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Library
  • Newspapers in lobby (free)
  • Fireplace in lobby
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • Dining venue
The Soho Hotel, Firmdale Hotels offers 96 accommodations with minibars and a safe. Each accommodation is individually decorated. Beds feature premium bedding. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit with a deep soaking bath, bathrobes, slippers and designer toiletries.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and complimentary newspapers. Additionally, rooms include complimentary bottles of water and a hairdryer. In-room massages, hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Temple Spa has massage/treatment rooms. Services include facials, body treatments and manicures and pedicures. A variety of treatment therapies are provided, including aromatherapy.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (GBP 70 per night)
  • Train station pick-up shuttle (surcharge)
  • Limo/town car service

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: GBP 28 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Refuel

Things to do

  • 24-hour gym
  • Full-service spa
  • Library

Family friendly

  • In-room babysitting
  • In-room cot
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • 775 square feet of conference space
  • Meeting rooms

Full-service spa

  • Aromatherapy
  • Facials
  • In-room massages
  • Manicures/pedicures
  • Spa treatment rooms

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Lift
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 6 floors
  • Banquet hall
  • Built in 2004
  • Fireplace in lobby
  • Smoke-free property

Room amenities

Bedroom

  • Free cot
  • Hypo-allergenic bedding
  • Premium bedding

Bathroom

  • Bidet
  • Deep soaking bathtub
  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Shower/bathtub combination
  • Slippers
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Free bottled water
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Free daily newspapers
  • Individual decor
  • Iron/ironing board on request
  • Safe

Policies

Check-in

Check-in time starts at 3 PM
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out
Late check-out subject to availability

Special check-in instructions

This property offers transfers from the train station (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 78.0 per night.
  • Free cots (infant beds)!

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: from approximately GBP 28 per person
  • Nearby parking fee: GBP 70 per night (66 ft away)
  • Rollaway bed fee: GBP 78.0 per night
  • Service fee: 5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, debit cards and cash. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit and window guards in all accommodation.

We should mention

  • Reservations are needed for massage services. For reservations, contact the hotel before arrival using the contact information on the booking confirmation.
  • Registered guests are the only ones allowed to be in guestrooms.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Hotel Soho
Soho Hotel
The Soho Hotel London, England
Soho Hotel London
Soho Hotel Firmdale Hotels
Hotel Firmdale Hotels
Soho Firmdale Hotels
Firmdale Hotels
The Soho Hotel
The Soho Hotel, Firmdale Hotels Hotel
The Soho Hotel, Firmdale Hotels London
The Soho Hotel, Firmdale Hotels Hotel London

Frequently asked questions

What is the cancellation policy at The Soho Hotel, Firmdale Hotels?

The Soho Hotel, Firmdale Hotels offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at The Soho Hotel, Firmdale Hotels?

As of 31 Mar 2026, prices found for a 1-night stay for 2 adults at The Soho Hotel, Firmdale Hotels on 1 Apr 2026 start from NZ$1,258, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is there a spa on site at The Soho Hotel, Firmdale Hotels?

Yep, Temple Spa is available for guests. You'll enjoy heaps of services like facials and body treatments.

What makes The Soho Hotel, Firmdale Hotels a romantic place to stay?

A lounge bar and 24-hour room service, as well as deep-soaking baths and premium bedding in the guestrooms, help set the scene for a romantic weekend at The Soho Hotel, Firmdale Hotels.

Is The Soho Hotel, Firmdale Hotels family-friendly?

You bet! With amenities such as children's meals and babysitting services, as well as childcare services and free infant beds in the guestrooms, it's no surprise that The Soho Hotel, Firmdale Hotels is a hit with families.

Are there hot tubs in the rooms at The Soho Hotel, Firmdale Hotels?

No, but there are deep-soaking baths in the guestrooms.

Does The Soho Hotel, Firmdale Hotels serve breakfast?

Yeah, full breakfast is available daily from 7:00 AM to 11:00 AM.

Is there a free airport shuttle available at The Soho Hotel, Firmdale Hotels?

No, The Soho Hotel, Firmdale Hotels does not offer an airport shuttle service.

Is there a bar or restaurant at The Soho Hotel, Firmdale Hotels?

Yep, they've got a lounge bar and an onsite restaurant that serves brunch, lunch and dinner.

What time are check-in & check-out at The Soho Hotel, Firmdale Hotels?

Check-in begins at 3 PM. Check-out time is noon.

Are pets allowed at The Soho Hotel, Firmdale Hotels?

No, pets are not allowed.

The Soho Hotel, Firmdale Hotels Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 731 out of 803 reviews
Rating 8 - Good. 58 out of 803 reviews
Rating 6 - Okay. 10 out of 803 reviews
Rating 4 - Poor. 3 out of 803 reviews
Rating 2 - Terrible. 1 out of 803 reviews

10/10

Cleanliness

10/10

Staff & service

9.8/10

Amenities

10/10

Property conditions & facilities

Reviews

10/10 Excellent

Caron

Stayed 3 nights in Dec 2025

10/10 Excellent

Alice

Travelled with family
Liked: Cleanliness, staff & service, amenities
Exceptional, 5 star service, incredible staff, luxury is all in the details and The SoHo Hotel delivers every little detail you never knew you needed for the ultimate stay. Decor is inspiring, cozy yet modern and inviting. Front of house is immaculate.
Stayed 1 night in Dec 2025

8/10 Good

rob

Liked: Cleanliness, staff & service, amenities
it’s amazing but a tad overpriced
Stayed 2 nights in Sep 2025

10/10 Excellent

Amanda

Stayed 1 night in Dec 2025

10/10 Excellent

Heather

Liked: Cleanliness, staff & service, amenities
Always amazing team
Stayed 2 nights in Nov 2025

10/10 Excellent

Ariel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, great service, great location. Comfortable, welcoming.
Stayed 2 nights in Dec 2025

10/10 Excellent

Jesper

Stayed 3 nights in Oct 2025

10/10 Excellent

David

Stayed 1 night in Nov 2025

10/10 Excellent

Sharon

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing experience from start to end. The hotel and staff are amazing and attentive. The property is gorgeous, the rooms are spacious and Soho itself is such a vibrant, fun and buzzing neighborhood to be in. We plan to stay at the Soho Hotel again and again!
Stayed 4 nights in Nov 2025

10/10 Excellent

Catherine

Business traveller
Liked: Cleanliness, staff & service, amenities
Excellent staff!!
Stayed 1 night in Nov 2025

10/10 Excellent

Johnanthony

Liked: Cleanliness, amenities, property conditions & facilities
Amazing room. Staff were excellent and attentive! Alexander was especially helpful.
Stayed 6 nights in Oct 2025

10/10 Excellent

Katrina

Liked: Cleanliness, staff & service, amenities
Room excellent and very helpful staff
Stayed 3 nights in Oct 2025

10/10 Excellent

Howard

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel
Stayed 1 night in Nov 2025

10/10 Excellent

Rebecca

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
The service was impeccable and I loved that guests had access to a fully stocked Honesty bar.
Stayed 1 night in Oct 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 6 nights in Oct 2025

10/10 Excellent

Christina, Bayonne

Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our stay here. Everyone was extremely welcoming. The decor, art, furnishings were an experience. Lots of dining options steps from the hotel (back restaurant door). We will definitely stay here again on our next London trip!
Stayed 3 nights in Oct 2025

10/10 Excellent

Kerry

Liked: Cleanliness, property conditions & facilities
Stayed 4 nights in Sep 2025

10/10 Excellent

oguzhan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Incredible as always
Stayed 4 nights in Oct 2025

8/10 Good

William J.

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice and spacious room.
Stayed 6 nights in Sep 2025

10/10 Excellent

Mark

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
What a beautiful hotel- we loved the decor and design, the staff were exceptional. The place gets a brilliant balance between busy and alive atmosphere with calm and quiet. It’s our new favourite hotel and we can’t wait to return!
Stayed 1 night in Oct 2025

4/10 Poor

James

Stayed 1 night in Sep 2025

10/10 Excellent

rob

Stayed 4 nights in Sep 2025

10/10 Excellent

Jann

Liked: Cleanliness
Stayed 1 night in Sep 2025

10/10 Excellent

Daniel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Vanessa, London

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A magical mini break - like a home away from home.
Stayed 1 night in Jul 2025