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Now Now NoHo

2.0 star property

Photo gallery for Now Now NoHo

Lobby
Front of property
Women + Now or Never Cabin
A living room with a sofa, a round table with a vase and pampas grass, a red umbrella, and a large mirror on the wall.
Shared bathroom

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • 24/7 front desk

Explore the area

View map
338 Bowery, New York, NY, 10012
  • Place, New York University
    ‪3 min walk‬
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, Newark Liberty Intl. Airport (EWR)
    ‪24 min drive‬

Room options

View all photos for Women + Now or Never Cabin

Women + Now or Never Cabin

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Women + Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Women + Sleeper Cabin

9.6 out of 10
Exceptional
(11 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for ADA Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Now or Never Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Now or Never Sleeper Cabin

  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

View all photos for Cozy Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Cozy Sleeper Cabin

9.2 out of 10
Wonderful
(9 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed

Accessible Sleeper Cabin

  • Sleeps 1

Female Sleeper Cabin

  • Sleeps 1

Now Or Never Sleeper Cabin

  • Sleeps 1

Cozy Sleeper Cabin

  • Sleeps 1

Women + Now Or Never Cabin

  • Sleeps 1

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About the area

New York

Now Now NoHo puts you in the heart of New York, within just a 10-minute stroll of New York University and New Museum. Highlights at this hotel include free in-room WiFi. .This smoke-free hotel offers free WiFi in public areas, a 24-hour front desk and express check-in. Additionally, you'll find express check-out. .With a stay at this Manhattan hotel, you'll be 0.6 km (0.4 mi) from Washington Square Park and 3 km (1.9 mi) from Madison Square Garden.

What's nearby

  • New York University - 3 min walk - 0.3 km
  • New Museum - 6 min walk - 0.6 km
  • Washington Square Park - 6 min walk - 0.6 km
  • 5th Avenue - 9 min walk - 0.8 km
  • Lower East Side Tenement Museum - 12 min walk - 1.1 km

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Phebe's - ‬2 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Fish Cheeks - ‬1 min walk
  • ‪Think Coffee - ‬1 min walk
  • ‪Dark Matter Coffee – ¡Adios Amigos! - ‬2 min walk

About this property

Now Now NoHo

As a guest of Now Now NoHo, you'll find express check-in and express check-out. Public spaces have free WiFi.

This New York hotel is smoke free.

  • 180 guestrooms or units
  • Front desk (24 hours)
  • Express check-in
  • Express check-out
  • No smoking on site
Now Now NoHo offers 180 air-conditioned accommodations with complimentary bathrobes and designer toiletries. Memory foam beds feature premium bedding. Guests can surf the web using complimentary wireless Internet access.

Bathrooms include a shower. Business-friendly amenities include desks and desk chairs. Housekeeping is offered on request and hairdryers can be requested.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping on request

Accessibility

  • No lift
  • Thin carpet in room

More

  • Smoke-free property

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Dressing gowns
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime

Express check-in available

Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children 18 and younger are not allowed at this property. All guests older than 18 are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A damage deposit of USD 100 will be collected before check-in.
  • This property's damage deposit is payable via a secure link and is due within 24 hours after booking. Advance payment of the damage deposit is required to check in.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. This property accepts Visa, Mastercard, American Express and Discover. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • Children 18 years old and younger aren't allowed at this property.

Property is also known as

Now Now NoHo Hotel

Now Now NoHo New York

Now Now NoHo Hotel New York

Frequently asked questions

Are there any beaches close to Now Now NoHo?

The closest beach to Now Now NoHo is Coney Island Beach (17.3 km).

Is there a free airport shuttle available at Now Now NoHo?

No, Now Now NoHo does not offer an airport shuttle service.

What time are check-in & check-out at Now Now NoHo?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at Now Now NoHo?

No, pets are not allowed.

Now Now NoHo Reviews

Reviews

8.4

Very good

Rating 10 - Excellent. 494 out of 873 reviews
Rating 8 - Good. 188 out of 873 reviews
Rating 6 - Okay. 101 out of 873 reviews
Rating 4 - Poor. 46 out of 873 reviews
Rating 2 - Terrible. 44 out of 873 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Jeronimo

Liked: Cleanliness, property conditions & facilities
Comfortable and secure
Stayed 5 nights in Jan 2026

10/10 Excellent

Cynthia Paola

Travelled with family, Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Perfect place to stay if you’re in the city for a short trip!
Stayed 2 nights in Feb 2026

8/10 Good

Hannah

Stayed 3 nights in Nov 2025

10/10 Excellent

Zaira

Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Loved it. It’s so clean and nice. The showers and toilets r clean. They provide slipper, ear plugs, sound machine,robe, hair shampoo and conditioner as well as body wash. I stayed in the woman’s only area I loved it. Did feel safe I would definitely stay again
Stayed 1 night in Feb 2026

10/10 Excellent

Blanca

Liked: Cleanliness
the room was clean and the staff was very helpful. Thank you for your great service!
Stayed 10 nights in Jan 2026

10/10 Excellent

kelvin

Stayed 4 nights in Jan 2026

10/10 Excellent

Shelby

Liked: Cleanliness, amenities, property conditions & facilities
Perfect for a solo trip!
Stayed 2 nights in Jan 2026

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
The hotel was clean, felt safe, and was just what I needed for my stay. Everything was straightforward and comfortable, which I really appreciated.
Stayed 3 nights in Jan 2026

10/10 Excellent

Tessa

Stayed 2 nights in Jan 2026

6/10 Okay

Marie-Pascale

So small and the staff don’t care so much noise people talking on the phone
Stayed 3 nights in Jan 2026

10/10 Excellent

Rachel

Stayed 3 nights in Jan 2026

8/10 Good

Madeline

Liked: Cleanliness, amenities, property conditions & facilities
Great value for money, clean room, enough space for one. Only thing was despite the rules asking you to use headphones as the tops are open my neighbour played videos and conversations out loud. This was not the Joel’s fault but should be mentioned.
Stayed 4 nights in Jan 2026

10/10 Excellent

Jon Peter

Stayed 1 night in Jan 2026

8/10 Good

Jacqueline

Liked: Cleanliness, amenities, property conditions & facilities
Almost everything was great. It was my first stay and I will definitely return. It is the best hostel-style accomodation in the city. There are a couple of things I hope they can address. The toilets don't flush very well so there are always remnants (mostly toilet seat covers and toilet paper) left behind and it doesn't really matter how many times you flush. The other thing is that there should be more hooks in the Now or Never rooms. I know that they advertise that this is a perk of a "Premium" room. However, the Now or Never rooms are the largest and putting two or three more hooks in the room would not cost much. I understand they may not want to cover the artwork, but functionality outweighs artwork. There were two hooks, one for my towel and the other for the robe. No hook for a coat, etc. By the way, the robes are great. It actually fit me, a larger woman, and provided robes usually do not. Overall, a great place. Not perfect, but great.
Stayed 2 nights in Jan 2026

10/10 Excellent

Joshua

Liked: Cleanliness, staff & service, amenities
clean room, comfortable showers
Stayed 2 nights in Jan 2026

10/10 Excellent

Daniel, St Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You are sharing amenities with others but it’s clean and everyone is respectful
Stayed 2 nights in Nov 2025

10/10 Excellent

Jess

Clean
Stayed 4 nights in Jan 2026

10/10 Excellent

Klaryssa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean.
Stayed 3 nights in Dec 2025

10/10 Excellent

Maine

Liked: Cleanliness, amenities, property conditions & facilities
Clean, Cute, and Comfortable
Stayed 3 nights in Jan 2026

10/10 Excellent

Debra

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed the 6th of December 2025 for a weekend. Great & safe place as a female traveler. Beds were very comfy, rooms & bathrooms were sufficient. Robes & slippers & eye mask & all the extras were a nice touch, including free tampons in restroom. Price was excellent. Within walking distance of everything. We covered 15 miles in 2 days! Lots of restaurants within walking distance & open late. Felt very safe out, but I was with my husband. I was on the 3rd floor, he was on the 4th. I booked him months ahead. I unexpectedly was able to have the weekend off & booked myself at now now as well. No regrets! I slept well, temperature was a little warm for us but a fan is helpful to travel with. I did hear doors Opening & shutting but it's expected especially if you need to use the restroom. Everyone including guests were very friendly and respectful. They had security outside the doors, its very safe. No issues except guests who do not follow the rules. Headphones not used (maybe offer ear buds for purchase at front desk while going over the rules) & talking on the phone at 2am, ridiculously rude. Im assuming it was a language barrier as maybe they dont understand the rules at check in possibly. I did message front desk & unfortunately it wasn't addressed. Wear earplugs, some people are plain rude and just refuse to follow rules, there's always one. Definitely worth staying & id stay again.
Stayed 2 nights in Dec 2025

10/10 Excellent

Giulia

Stayed 2 nights in Jan 2026

6/10 Okay

Lance

Stayed 2 nights in Jan 2026

6/10 Okay

Elizabeth

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The rooms were clean and I didn’t mind tight quarters, however the acoustics are bad and you can hear every noise and door slam. It was incredibly warm when I first got there and cooler later which was preferable. Staff is excellent.
Stayed 3 nights in Jan 2026

10/10 Excellent

Hiba

Stayed 5 nights in Jan 2026

6/10 Okay

Charlie

Stayed 2 nights in Jan 2026