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Now Now NoHo

2.0 star property
Hotel with a 24-hour front desk, a short walk to New York University

Photo gallery for Now Now NoHo

Enter a welcoming space with a distinctive archway, comfortable seating, and lush greenery.
Shower, bathrobes, towels
Stylish building with a mix of architectural styles, featuring a ground-level storefront and large windows.
Welcome to our reception area, where friendly staff are available to assist you at one of our reception desks, equipped with digital kiosks.
1 bedroom, desk, free WiFi, bed sheets

Popular amenities

  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Explore the area

Map
338 Bowery, New York, NY, 10012
  • Washington Square Park
    ‪6 min walk‬
  • New York University
    ‪6 min walk‬
  • Times Square
    ‪7 min drive‬
  • New York, NY (LGA-LaGuardia)
    ‪17 min drive‬

Room options

View all photos for Female Now or Never Cabin

1 bedroom, desk, free WiFi, bed sheets

Female Now or Never Cabin

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 5 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Deluxe Single Room

Deluxe Single Room

Deluxe Single Room

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 5.0 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Premier Cozy Sleeper Cabin

1 bedroom, desk, free WiFi, bed sheets

Premier Cozy Sleeper Cabin

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 3 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Single Room

1 bedroom, desk, free WiFi, bed sheets

Standard Single Room

7.6 out of 10
Good
(12 reviews)

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 3.0 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Single Room, Women only

1 bedroom, desk, free WiFi, bed sheets

Standard Single Room, Women only

9.0 out of 10
Wonderful
(15 reviews)

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 3.0 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Premier Now or Never Cabin

1 bedroom, desk, free WiFi, bed sheets

Premier Now or Never Cabin

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 5 sq m
  • Sleeps 1
  • 1 Single Bed

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About the area

New York

At Now Now NoHo you'll be within just a 10-minute stroll of popular attractions like New York University and Washington Square Park. Highlights at this hotel include free in-room WiFi. .This smoke-free hotel offers free WiFi in public areas, a 24-hour front desk and express check-in. Additionally, you'll find express check-out. .Attractions within a 20-minute walk of this Manhattan hotel include 5th Avenue and Gramercy Park.

What's nearby

  • Washington Square Park - 6 min walk - 0.6 km
  • New York University - 6 min walk - 0.6 km
  • One World Trade Center - 5 min drive - 2.9 km
  • Madison Square Garden - 5 min drive - 3.1 km
  • Times Square - 7 min drive - 4.9 km

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Phebes Tavern - ‬1 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Vic's - ‬2 min walk
  • ‪Il Buco Alimentari & Vineria - ‬1 min walk
  • ‪Slainte - ‬2 min walk

About this property

Now Now NoHo

Hotel with a 24-hour front desk, a short walk to New York University
As a guest of Now Now NoHo, you'll find express check-in and express check-out. Public spaces have free WiFi.

This New York hotel is smoke free.

  • 180 guestrooms or units
  • Front desk (24 hours)
  • Express check-in
  • Express check-out
  • No smoking on site
Now Now NoHo offers 180 air-conditioned accommodations, with complimentary bathrobes. Guests can surf the web using complimentary wireless Internet access. Guests have access to shared bathrooms. Bathrooms include a shower. Housekeeping is provided on request.

Languages

English

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  • Air conditioning
  • Housekeeping
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No lift

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Detached shared bathroom
  • Dressing gowns
  • Shower
  • Towels provided

More

  • Air conditioning
  • Desk
  • Heating

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Breakage deposit: USD 50 per stay

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. This property accepts Visa, Mastercard, American Express and Discover. Cash is not accepted. 

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Frequently asked questions

Are there any beaches close to Now Now NoHo?

The closest beach to Now Now NoHo is Coney Island Beach (17.3 km).

Is there a free airport shuttle available at Now Now NoHo?

No, Now Now NoHo does not offer an airport shuttle service.

What time are check-in & check-out at Now Now NoHo?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at Now Now NoHo?

No, pets are not allowed.

Now Now NoHo Reviews

Reviews

8.2

Very good

Rating 10 - Excellent. 113 out of 218 reviews
Rating 8 - Good. 52 out of 218 reviews
Rating 6 - Okay. 29 out of 218 reviews
Rating 4 - Poor. 9 out of 218 reviews
Rating 2 - Terrible. 15 out of 218 reviews

9.2/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

8/10 Good

Bibi

Liked: Cleanliness, amenities, property conditions & facilities
Good location, very clean and lovely design. Staff were not overly warm though, the man at the front gave off weird vibes and looked bored and uninterested when I asked him a question
Stayed 3 nights in Jun 2025

10/10 Excellent

Joseph

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was a unique experience and a great place to stay in manhattan
Stayed 2 nights in Apr 2025

10/10 Excellent

David Anthony

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay at if you’re traveling solo
Stayed 4 nights in Apr 2025

10/10 Excellent

Sean

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A great sleeper cabin stay. Comfy beds, clean properly, frreah, bathrooms, good staff. A great between hostel and hotel place to stay. Perfect for the just need a quality bed and good shower for a single, economically sensible traveler
Stayed 4 nights in Apr 2025

10/10 Excellent

Lillian, Los Angeles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
If you're looking for a cosy, unique experience, particularly as a solo traveller, this is a great choice. The rooms are small, but well designed for comfort and storage, so I didn't feel cramped or claustrophobic. Because of the design of the pods, noise does potentially carry, but the other guests were respectful of the house rules (wear your headphones!), and there are complimentary earplugs and an eye mask just in case. The shared bathrooms were kept clean, and felt sufficient for the number of guests, and the neighborhood offers easy access to the metro and numerous great dining and shopping options. I would happily stay here again on another solo trip.
Stayed 5 nights in Apr 2025

8/10 Good

Emily

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place is adorable, but it's certainly not for everyone. People with mobility issues or visual impairments may find it challenging. The rooms are *tiny*. They're so cute, but maneuvering around in them can be darn-near impossible. In a standard cabin, you can open a carryon-size clamshell suitcase on the floor and stand up against the door, but that's all. And the rooms are DARK. Holy cow. Even in broad daylight I struggled to see in my cabin. And use the ear plugs. Overall, the staff is lovely and helpful and the cleaning crew is exceptional: The bathrooms and showers are shared spaces, but you'd hardly know it with how clean they keep it. Location is outstanding. So many good spots to eat and shop within a 15-minutes walk. You'll be spoiled for choice.
Stayed 3 nights in Apr 2025

2/10 Terrible

Ellen

Business traveller
Liked: Cleanliness
Disliked: Staff & service, room comfort

DON'T STAY HERE IF YOU NEED TO SLEEP AT NIGHT

During each of the 2 nights of my stay I was wakened at 4:30 am by loud music blasting through the hotel's central sound system, and when I staggered down the two steep flights of stairs (there are no elevators) to the Reception (yes, in my pajamas) and asked them to turn it off the people on duty just shrugged and said they couldn't do anything about it. But even if this hadn't happened, the walls between the tiny rooms are so thin I could hear the breathing of the people in the rooms next to me, as well as every little sound - the crinkling of candy wrappers, moving of suitcases (very hard to navigate in the rooms so there's a lot of pushing of suitcases under beds so one can step onto the floor, etc), and ringing of cel phones even though there is ban on cel phone use in the rooms "out of consideration for others" -- which is a JOKE when you consider that the hotel itself was blasting the music that woke me up. And so many other totally impractical features - no elevator, very steep stairs -- do NOT come with a heavy suitcase unless you're strong and have good balance -- shower facilities in the basement three flights down, rooms so dark (they are all windowless) that even when you can find space to open your suitcase you can only see into it with your phone torch on, no eating/drinking allowed apart from in a tiny room in the basement that has only 4 seats, and only one bench outside on the sidewalk that seats just 3...HOW DID THEY COME UP WITH THIS STUPID CONCEPT???!!!
Stayed 2 nights in Apr 2025

10/10 Excellent

Jeremiah

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

10/10 Excellent

April

Stayed 4 nights in Apr 2025

8/10 Good

Daniel

Stayed 5 nights in Apr 2025

6/10 Okay

JOHN KIT ELISON

Liked: Staff & service
The property itself is fine, but your experience really depends on who else is living nearby. There are no ceilings, so you can hear everything : people sleeping, talking, phone alarms, notifications, etc. The room door are also extremely loud after midnight, so you'll likely be woken up whenever someone goes to the restroom or leaves the building. I will avoid this area for peak season.
Stayed 4 nights in Apr 2025

10/10 Excellent

Jose

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

1st Rate Utilitarian Chic Accommodations

I like exploring new concept hotels in NYC in some of my favorite parts of the city-- in this case The Bowery. Now Now Noho is unique. A hip hostel style accommodation-- a cross between a train compartment and a small boat cabin. European and Japanese style and efficiency vibes. Stunningly executed design. The compartments are beautiful and comfortable. They are designed for single occupancy. The bathroom/shower area in the wing I stayed was super clean. It affords a high level of privacy. I certainly enjoyed the experience and hope to be back.
Stayed 2 nights in Apr 2025

10/10 Excellent

Royce

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was very cozy, but I got used to it. A lot more private than a hostel. World travelers would really like it. American tourists might find it to confining.
Stayed 3 nights in Apr 2025

10/10 Excellent

Nami

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent way to stay in east village of NYC as a single female traveler. Neighborhood is hip and safe and convenient. Accommodations are clean and quiet but really only for sleeping. No space to eat or hang out.
Stayed 3 nights in Apr 2025

6/10 Okay

Salma

Liked: Cleanliness, staff & service
Stayed 2 nights in Apr 2025

10/10 Excellent

Julio, chicago

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
They absolutely amazing... This is my Second time... !! And I coming back next week
Stayed 1 night in Apr 2025

10/10 Excellent

Alex

Liked: Amenities
Greatest meditation I’ve ever experienced for a hotel stay…the shower water was fantastic 😝
Stayed 1 night in Apr 2025

2/10 Terrible

David

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Carlos

Stayed 1 night in Apr 2025

6/10 Okay

Alison

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Apr 2025

10/10 Excellent

Robb

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great time in Noho

I decided to stay in Noho, because of the closeness to great restaurants, shopping, and tourist destinations. A very easy access to the subway and car services. Definitely recommended.
World Trade One
Metropolitan Museum
Top of the Empire State Building
New York Public Library
Stayed 3 nights in Apr 2025

8/10 Good

April

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

6/10 Okay

Aurora

Liked: Cleanliness, staff & service, room comfort
The place is perfect for a couple of days. The downside is that the bathroom is unisex (shared by both men and women). It would be better if they were separated.
Stayed 1 night in Apr 2025

10/10 Excellent

Oliver Stewart

Liked: Cleanliness, staff & service, property conditions & facilities
The stay was
Stayed 5 nights in Apr 2025

6/10 Okay

Marina

Liked: Cleanliness
Disliked: Staff & service

Great for a short stay

This place is really cool. Something that I think should be noted more clearly is that these rooms DO NOT have ceilings. So, if anyone snores or coughs or sneezes on your floor you can hear it all. While I was staying here someone was sick and so I could hear them coughing and blowing their nose all night. This is not a place to stay if you are truly looking for comfort. I felt on edge the whole time because I didn't want to be too loud to disrupt anyone else. Beds were comfy. Bathrooms were fairly clean. It would be nice if more towels were provided in each room. Including a wash cloth. Next time I would splurge for the bigger of the rooms. One thing I noticed was that there were no tissues anywhere. No tissues in the bathroom or in the individual rooms. The only thing like a tissue was the toilet paper or a hand towel in the bathroom. It would be nice not to have to leave the room and go to the bathroom to get something simple like a tissue. There are also no trash cans in the rooms. I think a small can could be placed in the room. Otherwise, if I had any trash I had to accumulate it and then walk to the bathroom and throw it away each time. Another thing to note is that the luggage storage here is $4 an hour. If you need to leave your luggage here for some time before check in or your flight, expect to pay. I think that is a free thing they should do. Most hotels do not charge for such a thing. Be sure to bring your own shower shoes or pay another charge.
Stayed 4 nights in Apr 2025