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Now Now NoHo

2.0 star property

Photo gallery for Now Now NoHo

Lobby
Front of property
Reception
Bathroom shower
Lobby

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • 24/7 front desk

Explore the area

View map
338 Bowery, New York, NY, 10012
  • Place, New York University
    ‪3 min walk‬
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, Newark Liberty Intl. Airport (EWR)
    ‪24 min drive‬

Room options

View all photos for Women + Now or Never Cabin

Women + Now or Never Cabin

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Women + Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Women + Sleeper Cabin

9.6 out of 10
Exceptional
(11 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for ADA Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Now or Never Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Now or Never Sleeper Cabin

  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Cozy Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Cozy Sleeper Cabin

9.2 out of 10
Wonderful
(10 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

Accessible Sleeper Cabin

  • Sleeps 1
  • Free Wi-Fi

Female Sleeper Cabin

  • Sleeps 1
  • Free Wi-Fi

Now Or Never Sleeper Cabin

  • Sleeps 1
  • Free Wi-Fi

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About the area

New York

Now Now NoHo puts you in the heart of New York, within just a 10-minute stroll of New York University and New Museum. Highlights at this hotel include free in-room WiFi. .This smoke-free hotel offers free WiFi in public areas, a 24-hour front desk and express check-in. Additionally, you'll find express check-out. .With a stay at this Manhattan hotel, you'll be 0.6 km (0.4 mi) from Washington Square Park and 3 km (1.9 mi) from Madison Square Garden.

What's nearby

  • New York University - 3 min walk - 0.3 km
  • New Museum - 6 min walk - 0.6 km
  • Washington Square Park - 6 min walk - 0.6 km
  • 5th Avenue - 9 min walk - 0.8 km
  • Lower East Side Tenement Museum - 12 min walk - 1.1 km

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Phebe's - ‬2 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Fish Cheeks - ‬1 min walk
  • ‪Think Coffee - ‬1 min walk
  • ‪Dark Matter Coffee – ¡Adios Amigos! - ‬2 min walk

About this property

Now Now NoHo

As a guest of Now Now NoHo, you'll find express check-in and express check-out. Public spaces have free WiFi.

This New York hotel is smoke free.

  • 177 guestrooms or units
  • Front desk (24 hours)
  • Express check-in
  • Express check-out
  • No smoking on site
Now Now NoHo offers 177 air-conditioned accommodations with complimentary bathrobes and complimentary slippers. Memory foam beds feature premium bedding. Guests can surf the web using complimentary wireless Internet access.

Bathrooms include a shower and designer toiletries. Business-friendly amenities include desks and desk chairs. Housekeeping is offered on request and hairdryers can be requested.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping on request

Accessibility

  • No lift
  • Thin carpet in room

More

  • Smoke-free property

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Dressing gowns
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime

Express check-in available

Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children 18 and younger are not allowed at this property. All guests older than 18 are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A damage deposit of USD 100 will be collected before check-in.
  • This property's damage deposit is payable via a secure link and is due within 24 hours after booking. Advance payment of the damage deposit is required to check in.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. This property accepts Visa, Mastercard, American Express and Discover. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • Children 18 years old and younger aren't allowed at this property.

Property is also known as

Now Now NoHo Hotel

Now Now NoHo New York

Now Now NoHo Hotel New York

Frequently asked questions

Are there any beaches close to Now Now NoHo?

The closest beach to Now Now NoHo is Coney Island Beach (17.3 km).

Is there a free airport shuttle available at Now Now NoHo?

No, Now Now NoHo does not offer an airport shuttle service.

What time are check-in & check-out at Now Now NoHo?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at Now Now NoHo?

No, pets are not allowed.

Now Now NoHo Reviews

Reviews

8.4

Very good

Rating 10 - Excellent. 504 out of 890 reviews
Rating 8 - Good. 191 out of 890 reviews
Rating 6 - Okay. 103 out of 890 reviews
Rating 4 - Poor. 47 out of 890 reviews
Rating 2 - Terrible. 45 out of 890 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

4/10 Poor

Rebecca

Disliked: Property conditions & facilities
The hotel overall isn’t ideal. The rooms are very small. People traveling in the lower quarters of the Titanic had more room to walk around than these rooms. The beds themselves are ok at best with the mattresses not being entirely sturdy. I have two egregious issues with the hotel. One being the open ceilings where you can hear nearly everything everyone is doing. The hotels solution to that is giving you a noise machine for each room? Give me a break. With the open ceilings you can’t make a phone call at all or play something without the use of headphones. The other issue is no food allowed in the room. I understand some people aren’t clean and do not pick up after themselves, but if this is the reason why it’s a poor reason.
Stayed 3 nights in Feb 2026

10/10 Excellent

Sommer

Liked: Cleanliness, amenities, property conditions & facilities
Room was clean and came with a white noise machine. Staff was nice and bathrooms were kept clean. Only downside was you could hear a lot of the outside noise but the rooms came with earplugs and eye masks so that helped a lot. I slept great and would stay here again.
Stayed 2 nights in Feb 2026

10/10 Excellent

Viviana

Liked: Cleanliness, property conditions & facilities
I loved staying here December 2025 the front desk girls were the best and so kind ! Definitely recommend.small but clean and private space !
Stayed 2 nights in Dec 2025

6/10 Okay

Rebecca

Yes, room was fine. Staff were fine. A washcloth would have been nice, as would a later checkout time. Also, since checkout was 11, it was pretty annoying to be woken by vacuuming at 9 am.
Stayed 2 nights in Feb 2026

10/10 Excellent

Sheila

Liked: Cleanliness, staff & service, amenities
Everything ok during my stay, it is indeed a very small space but very comfortable. The light of the mini desk wasn’t working, there was two switches on the side: one for the light on the bed and I’m assuming the other one for the desk but that one didn’t work at all. The showers were amazing and the fact that they give you a towel, a shower bag and a rob and they got shampoo, conditioner and body cream I believe it was, it’s amazing. Definitely worthy and I’m staying again.
Stayed 1 night in Feb 2026

10/10 Excellent

Christa

Stayed 1 night in Feb 2026

10/10 Excellent

jessica

Liked: Cleanliness, property conditions & facilities
staff was really nice, bathrooms had everything provided even slippers bathrobes conditioner shampoo shower gel. rooms were pin drop silent so could sleep easily and everywhere was very clean :)
Stayed 10 nights in Feb 2026

10/10 Excellent

Yanxin

Liked: Cleanliness, amenities, property conditions & facilities
Great location and very cost effective
Stayed 1 night in Nov 2025

10/10 Excellent

Sanghee

Stayed 5 nights in Dec 2025

10/10 Excellent

Adrian

Very clean, comfortable and
Stayed 8 nights in Feb 2026

10/10 Excellent

Miriam

Business traveller
Liked: Cleanliness, staff & service, amenities
clean, friendly, quiet.
Stayed 3 nights in Feb 2026

2/10 Terrible

Zoie De La

Stayed 3 nights in Feb 2026

10/10 Excellent

Linda Michelle

Liked: Cleanliness, staff & service, property conditions & facilities
it was now now
Stayed 1 night in Jan 2026

8/10 Good

Makala

Liked: Cleanliness, staff & service, amenities
The hostel was nice and clean and easy to find. Be ready to walk up lots of steep steps and for there to be lots of noise at night from people going in and out of their rooms. The locks are extremely loud and difficult to keep steady sleep around. The room was also way too warm most nights which also made it difficult to sleep. I felt safe and the staff was nice.
Stayed 3 nights in Feb 2026

10/10 Excellent

Penelope

Liked: Cleanliness, amenities, property conditions & facilities
10/10 stay. The interior design was beautiful. I felt fancy! For that price I felt like a princess. I didn’t even mind the shared bathroom and shower. The bathroom tile was brand new and beautiful. I loved the amenities such as great smelling shampoo, conditioner, body wash and lotion. I will be staying here every visit to NYC.
Stayed 2 nights in Feb 2026

10/10 Excellent

Jeronimo

Liked: Cleanliness, property conditions & facilities
Comfortable and secure
Stayed 5 nights in Jan 2026

10/10 Excellent

Cynthia Paola

Travelled with family, Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Perfect place to stay if you’re in the city for a short trip!
Stayed 2 nights in Feb 2026

8/10 Good

Hannah

Stayed 3 nights in Nov 2025

10/10 Excellent

Zaira

Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Loved it. It’s so clean and nice. The showers and toilets r clean. They provide slipper, ear plugs, sound machine,robe, hair shampoo and conditioner as well as body wash. I stayed in the woman’s only area I loved it. Did feel safe I would definitely stay again
Stayed 1 night in Feb 2026

10/10 Excellent

Blanca

Liked: Cleanliness
the room was clean and the staff was very helpful. Thank you for your great service!
Stayed 10 nights in Jan 2026

10/10 Excellent

kelvin

Stayed 4 nights in Jan 2026

10/10 Excellent

Shelby

Liked: Cleanliness, amenities, property conditions & facilities
Perfect for a solo trip!
Stayed 2 nights in Jan 2026

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
The hotel was clean, felt safe, and was just what I needed for my stay. Everything was straightforward and comfortable, which I really appreciated.
Stayed 3 nights in Jan 2026

10/10 Excellent

Tessa

Stayed 2 nights in Jan 2026

6/10 Okay

Marie-Pascale

So small and the staff don’t care so much noise people talking on the phone
Stayed 3 nights in Jan 2026