Now Now NoHo

2.0 star property
Hotel with a 24-hour front desk, a short walk to New York University

Photo gallery for Now Now NoHo

Lobby
Exterior
1 bedroom, desk, free WiFi, bed sheets
Lobby
Lobby

Reviews

8.2 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Explore the area

Map
338 Bowery, New York, NY, 10012
  • Washington Square Park
    ‪6 min walk‬
  • New York University
    ‪6 min walk‬
  • Times Square
    ‪7 min drive‬
  • New York, NY (JFK-John F. Kennedy Intl.)
    ‪26 min drive‬

Room options

Female Now or Never Cabin

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 5 sq m
  • Sleeps 1
  • 1 Single Bed

Deluxe Single Room

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 5.0 sq m
  • Sleeps 1
  • 1 Single Bed

Standard Single Room

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 3.0 sq m
  • Sleeps 1
  • 1 Single Bed

Standard Single Room, Women only

Highlights

Air conditioning
Heating
Separate bedroom
Bathrobes
Desk
  • 3.0 sq m
  • Sleeps 1
  • 1 Single Bed

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About the area

New York

At Now Now NoHo you'll be within just a 10-minute stroll of popular attractions like New York University and Washington Square Park. Highlights at this hotel include free in-room WiFi. .This smoke-free hotel offers free WiFi in public areas, a 24-hour front desk and express check-in. Additionally, you'll find express check-out. .Attractions within a 20-minute walk of this Manhattan hotel include 5th Avenue and Gramercy Park.

What's nearby

  • Washington Square Park - 6 min walk - 0.6 km
  • New York University - 6 min walk - 0.6 km
  • One World Trade Center - 5 min drive - 2.9 km
  • Madison Square Garden - 5 min drive - 3.1 km
  • Times Square - 7 min drive - 4.9 km

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Phebes Tavern - ‬1 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Vic's - ‬2 min walk
  • ‪Il Buco Alimentari & Vineria - ‬1 min walk
  • ‪Slainte - ‬2 min walk

About this property

Now Now NoHo

Hotel with a 24-hour front desk, a short walk to New York University
As a guest of Now Now NoHo, you'll find express check-in and express check-out. Public spaces have free WiFi.

This New York hotel is smoke free.

  • 180 guestrooms or units
  • Front desk (24 hours)
  • Express check-in
  • Express check-out
  • No smoking on site
Now Now NoHo offers 180 air-conditioned accommodations, with complimentary bathrobes. Guests can surf the web using complimentary wireless Internet access. Guests have access to shared bathrooms. Bathrooms include a shower. Housekeeping is provided on request.

Languages

English

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No lift

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Detached shared bathroom
  • Dressing gowns
  • Shower
  • Towels provided

More

  • Air conditioning
  • Desk
  • Heating

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Breakage deposit: USD 50 per stay

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. This property accepts Visa, Mastercard, American Express and Discover. Cash is not accepted. 

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Frequently asked questions

Are there any beaches close to Now Now NoHo?

The closest beach to Now Now NoHo is Coney Island Beach (17.3 km).

Is there a free airport shuttle available at Now Now NoHo?

No, Now Now NoHo does not offer an airport shuttle service.

What time are check-in & check-out at Now Now NoHo?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at Now Now NoHo?

No, pets are not allowed.

Now Now NoHo Reviews

Reviews

8.2

Very good

Rating 10 - Excellent. 49 out of 97 reviews
Rating 8 - Good. 22 out of 97 reviews
Rating 6 - Okay. 14 out of 97 reviews
Rating 4 - Poor. 3 out of 97 reviews
Rating 2 - Terrible. 9 out of 97 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.0/10

Amenities

8.4/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

8/10 Good

Bibi

Liked: Cleanliness, amenities, property conditions & facilities
Good location, very clean and lovely design. Staff were not overly warm though, the man at the front gave off weird vibes and looked bored and uninterested when I asked him a question
Stayed 3 nights in Jun 2025

2/10 Terrible

Ann

Disliked: Amenities, property conditions & facilities
Nowhere on the hotel website do they show that these are not real hotel rooms. I've never seen anything like it. There is no actual room, you're in semi enclosed walls, no ceilings, with about 50 other people. I was up all night from the noise
Stayed 2 nights in Jun 2025

6/10 Okay

xun

Stayed 2 nights in May 2025

8/10 Good

Claire

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
the room was tiny, but really all you need if you're on a budget. bed, pillow, blankets were great. I would have appreciated a water cooler, fountain on my floor. The bathroom and showers were dark and uninviting.
Stayed 1 night in Jun 2025

10/10 Excellent

Madeleine

Liked: Cleanliness, staff & service, property conditions & facilities
This was a great solo traveler option!
Stayed 4 nights in Jun 2025

8/10 Good

Chi Pong Bonny, Kowloon City

Liked: Cleanliness, property conditions & facilities
The place is decent and affordable - but otherwise nothing much to write home about
Stayed 6 nights in May 2025

6/10 Okay

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Room comfort
This is a hostel-type accommodation, with shared showers, toilets, and washing stations. If that is what you want, you may want to stay here. It was meticulously clean, end-to-end. The “cabins” (32 sq ft) do not have a ceiling, but open into a common space above with slats to prevent unauthorized entry. There are not private sinks for washing up (common showers and privies are private). The rules prohibit phone calls, smoking etc and were observed well. Sound machines made for good sleeping. There is no elevator. It’s a safe. clean hostel, but it’s listed as a 3 star hotel, which it is not.
Stayed 1 night in Jun 2025

8/10 Good

Robert Scott

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place. A little hard to get used to the open ceilings but great for the price and the area was excellent!
Stayed 6 nights in Jun 2025

2/10 Terrible

simon

Liked: Cleanliness
Disliked: Amenities, property conditions & facilities
With open ceilings it is noisy. The staff fail to stop those who are noisy. If you don't mind interrupted sleep, it's ok.
Stayed 5 nights in Jun 2025

10/10 Excellent

Brad

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great price for a solo weekend traveler
Stayed 1 night in Jun 2025

8/10 Good

Olga

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
Interesting concept! The mini room was comfortable for one night and everything was clean and cute but I wouldn’t have spent longer than that. My cabin was very close to the bathroom and the noise of the heavy door during the night was the worst part of my stay.
Stayed 1 night in Jun 2025

8/10 Good

Annie, LOS ANGELES

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A cute place to stay if you are good with a small space and are on a budget. I’m also short so I felt cozy in my bed. If you’re taller, you may not fit as well in the beds.
Stayed 1 night in Jun 2025

6/10 Okay

David

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
Rooms are very small. Noisy at night. No hot water in the am and there was no soap in the shower. Bathrooms and showers were down the hall. Hot at night.
Stayed 1 night in Jun 2025

10/10 Excellent

Christopher Edward

Business traveller
Liked: Cleanliness, amenities, property conditions & facilities
It may be a tight space, but it was cozy. Bathrooms always clean and staff eager to help. Great stay and I'll be back.
Stayed 5 nights in May 2025

10/10 Excellent

Sasha

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 4 nights in Jun 2025

4/10 Poor

Daniel

Disliked: Room comfort
Clean, but overpriced jail cell.
Stayed 4 nights in May 2025

6/10 Okay

Edward

Liked: Cleanliness, property conditions & facilities
Great location and style, but some growing pains. Now Now is a good choice for solo travelers who want a well-designed hotel in a prime location. The aesthetic is great and the vibe is modern and clean. However, there are some things that need improvement. I only received housekeeping 3 out of 8 days, even though daily towel service and sheet changes every 3 days were promised. The acoustic baffles help, but loud door locking mechanisms and shared bathroom layouts make noise an issue, especially in the south wing. Unlike the north wing, there is no separation of the bathroom/shower/sink from guest rooms and you will hear them in use. IMO the south wing rooms should be offered at a discount since they are noisy, fewer amenities, and less desirable. There are more showers/bathrooms in the basement, but you have to go downstairs and through the lobby to use them. That is also the only location to use the Dyson hairdryer if you stay on the south wing. Additionally, the shower rooms are big and stylish but the shower heads are small and low-flow water efficient so I was often cold taking a shower. I was grateful for the provided robe. I do wish they offered social elements like bar hopping, meetups, etc. kinda like a hostel to meet fellow solo travelers. They also charge for locker use to store items upon checkout which was disappointing. Overall, a solid place to stay and I would stay again but wouldn’t pay over $120 nightly for the cozy sleeper cabin.
Stayed 8 nights in May 2025

10/10 Excellent

Karsten

Business traveller, Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Stayed 6 nights in May 2025

10/10 Excellent

Lani

Liked: Cleanliness, amenities, property conditions & facilities
GREAT STAFF! Centrally located. Spotless facilities.
Stayed 4 nights in May 2025

10/10 Excellent

Sean O.

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Perfect for what it is. Private aleep room, comfortable beds, clean restrooms, convenient location.
Stayed 2 nights in May 2025

10/10 Excellent

Shania Jacylin Bartlett, Jacksonville

Liked: Cleanliness, staff & service, property conditions & facilities
I enjoyed this stay will definitely be back
Stayed 2 nights in May 2025

8/10 Good

michael

Liked: Cleanliness, amenities, property conditions & facilities
Now Now NoHo has an unbeatable location, with easy access to several subway lines and plenty of great places to eat nearby. The rooms are clean, and the customer service is very attentive. One thing to keep in mind is that the rooms are quite small, but if you don't need a lot of space, it's not really an issue. The only real downside was the noise, the constant opening and closing of doors can be a bit annoying, especially at night.
Stayed 3 nights in May 2025

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities
I enjoyed my stay here although I’m on the taller end and the length of the beds are only 74” so maybe not the best place for a very tall person. The housekeeping staff worked very hard to keep the floor clean and the bathrooms and shower were in great working conditions. With the open-ceiling concept you will hear all the noise occurring on the floor but if you are okay with earplugs or even sleeping in headphones then it will drown out the noise but you will definitely hear the opening and closing of doors all night long. Also the website mentions a lounge area with a bulletin board with activities. This area is in the basement not in a high traffic area so it didn’t seem to be in use very often and I didn’t notice any planned activities. Still, if you don’t want to pay outrageous Manhattan hotel prices and you’re okay with a comfortable capsule with a very clean restroom down the hall and can sleep through some nighttime noise- you’ll love this property.
Stayed 3 nights in May 2025

10/10 Excellent

Fabiola

Liked: Cleanliness, amenities, property conditions & facilities
Affordable, clean, felt very safe the whole time.
Stayed 2 nights in May 2025

8/10 Good

Grace

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Place was very clean and staff was super accommodating and friendly. The rooms are tiny so prepare to live compact for your stay. Earplugs and eye mask recommended for sleeping as you can hear neighbours and housekeeping. Bathrooms and showers were very clean. I stayed on the women’s floor and loved that extra feeling of safety as a solo traveller. Loved this place and would definitely come back!
Stayed 7 nights in May 2025